Content Designer

Meta; Seattle (WA); On-site; USD 178,000 - 240,000; Full time

Job summary

Meta Content Design is seeking an experienced Content Designer to craft clear in-product language across Meta apps including mobile, desktop, AR/VR and hardware. You will shape product flows, naming, taxonomy and education materials while collaborating with engineering, research, marketing and data science to ship experiences used by billions.

You’ll apply systems thinking, contribute to language guidelines, and mentor others, using Figma to prototype and communicate ideas.

Qualifications

• 9+ years’ experience in UX/Content Design.
• Examples of wireframes, design mocks or prototypes authored using design tools, that have been used to express concepts and drive solutions with leaders from all disciplines.
• Expertise with simplifying and communicating complex ideas clearly to company leaders through written proposals, presentations, or design reviews.
• Familiarity with tools for managing and updating content at scale.
• Examples of work in design systems and systems thinking.
• Demonstrated experience identifying and creating projects with minimal direction and navigating ambiguity by defining problem scope, success criteria, and next steps independently.

Responsibilities

• Design, edit and test clear, compelling in-product language across Meta products and experiences.
• Apply systems thinking to define design system guidance and information architecture.
• Collaborate with engineering, research, marketing and data science to take products from conception to launch.
• Facilitate sprints and workshops to align teams around problems and solutions.
• Partner with internationalization to ensure multi-language quality.

Skills

UX Design

Content Design

Systems Thinking

Design Systems

Cross-functional Leadership

Prototyping

AI in Content

Storytelling

Communication

Tools

Figma

Job description

Content designers at Meta craft simple, straightforward and human experiences. Approaching design through the lens of language, we leverage our expertise in user experience design, design thinking and product strategy. Come join our team to create and shape great, intuitive products and services used by billions of people around the world every day.You’ll be expected to design and deliver product flows, new features, in-product language, content frameworks, navigation, product naming and more, for platforms including mobile, desktop, AR/VR and hardware. The Meta Content Design team is one of the largest and most established in the world, and includes people at various stages in their careers and from a range of backgrounds.

Content Designer Responsibilities:

• Design, edit and test clear, compelling in-product language to help users and teams meet their goals. This includes product flows, interface language, education materials, product names, navigational nomenclature, terminology, taxonomies and other content across Meta products and experiences
• Apply systems thinking to the product, whether it’s defining extensible design system guidance, conducting audits of existing experiences or creating information architecture
• Use your familiarity with how code works in software. This may involve doing things like updating language in code with internal tools, reviewing code to ensure the in-product language is as intended, or creating the logic to personalize the experience for a user
• As a thought leader, give and solicit feedback from your peers from every discipline, in service of building the best products
• Use Figma to illustrate ideas and design solutions
• Create high-fidelity design mocks and sometimes prototypes using components in Figma, and use them to drive decision‑making with cross‑functional stakeholders
• Collaborate daily with peers across disciplines, including engineering, design, research, marketing and data science, to take products from conception to launch
• Regularly facilitate sprints and workshops to help align teams around a common problem to solve, goal, purpose, or range of solutions
• Partner with our internationalization team to ensure product experiences are of the highest quality in every language
• Demonstrate sound judgment and lead product decisions, team direction and strategy
• Independently and proactively identify and work on projects that span multiple teams. This may involve driving alignment for cross‑functional leaders, other stakeholders and product strategy
• Create internal networks to build community, provide mentorship and develop skills of other content designers

Minimum Qualifications:

• 9+ years’ experience in UX/Content Design
• Examples of wireframes, design mocks or prototypes authored using design tools, that have been used to express concepts and drive solutions with leaders from all disciplines
• Expertise with simplifying and communicating complex ideas clearly to company leaders through written proposals, presentations, or design reviews
• Familiarity with tools for managing and updating content at scale
• Examples of work in design systems and systems thinking
• Demonstrated experience identifying and creating projects with minimal direction and navigating ambiguity by defining problem scope, success criteria, and next steps independently

Preferred Qualifications:

• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Flex‑ready operating model — proven ability to context‑switch across projects, partner orgs, and problem altitudes (from high‑level strategy to in‑product UX writing) while maintaining quality and momentum
• Individual contributor leadership — ability to seamlessly step into complex, ambiguous spaces and lead content direction with minimal onboarding, including workstreams on the critical path for major product launches
• Consumer storytelling expertise — experience crafting clear, compelling narratives in user‑facing product experiences
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Cross‑functional leadership — can serve as the Content Design lead on a workstream, earning trust from product, engineering, and design partners quickly
• AI‑native content design fluency — experience with model design, generative AI logic, and defining assistant behavior and tone at the systems layer (not just surface‑level copy)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$178,000/year to $240,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.