Content Creator & Social Media Manager

CharCharms; Austin (TX); On-site; USD 42,000 - 68,000; Full time

Job summary

WallCandy is seeking a Content Creator & Social Media Manager to own day-to-day content, social presence, and influencer marketing for our Austin-based brand.

You’ll brainstorm, film, edit, post, and analyze what works, while also supporting broader marketing initiatives and coordinating creator partnerships.

This role offers creative freedom and requires on-camera work, including street interviews around Austin as WallCandy grows.

Qualifications

• Have previously created and posted TikToks/Reels (required).
• Examples of short-form content you’ve filmed and edited.
• Genuinely understand TikTok/Instagram culture.
• Comfortable filming yourself and others.
• Outgoing for street interviews and authentic storytelling.
• Strong portfolio matters more than years of experience.

Responsibilities

• Film, edit and post TikToks and Instagram Reels.
• Develop original content concepts and formats for WallCandy.
• Identify trends, sounds and formats to participate in.
• Create product-focused, lifestyle and personality-driven content.
• Conduct street interviews around Austin and college campuses.
• Write captions and publish content across platforms.
• Maintain a consistent content pipeline with frequent posts.
• Own WallCandy’s organic TikTok and Instagram presence.
• Engage with comments and the WallCandy community.
• Monitor performance and iterate content based on insights.
• Coordinate influencer gifting and creator partnerships.
• Support marketing initiatives including launches and campaigns.

Skills

Video creation

Video editing

On-camera presence

Street interviews

Content planning

Social media trend awareness

CapCut

Tools

CapCut

Job description

Location: Austin, TX — some in-person work in downtown Austin

Hours: Part-Time (20 hrs/week) OR Full-Time (40 hrs/week)

Schedule: Monday–Friday, with flexibility based on content needs

Compensation: Based on experience

About WallCandy

WallCandy is a colorful, Gen Z-focused home accessories brand making renter-friendly wall
hooks designed to make your space feel more like you.

We're building WallCandy as a social-first consumer brand, and we're looking for someone

who can own our day-to-day content creation and social presence while also supporting

influencer marketing and other lightweight marketing initiatives.

The Role

We're looking for a Content Creator & Social Media Manager who genuinely understands

TikTok, Instagram and internet culture — and, most importantly, knows how to turn that

understanding into content.

This is not a role where you'll spend your entire day building content calendars or sitting behind

a laptop. We want someone who is excited to actually make content.

You’ll brainstorm ideas, film, edit, post, analyze what's working and continuously create more of

it. One day you might be filming product content, the next conducting street interviews around

Austin, coordinating influencer gifting, or jumping on a trend that started that morning.

You’ll have significant creative freedom and the opportunity to help define WallCandy's voice

and social presence as the brand grows.

What You'll Own:

Short-Form Content

• Create, film and edit TikToks and Instagram Reels
• Develop original, entertaining content concepts for WallCandy
• Identify trends, sounds, formats and conversations the brand can participate in
• Create product-focused, lifestyle, trend and personality-driven content
• Conduct street interviews and man-on-the-street content around Austin and college campuses
• Be comfortable appearing on camera when needed
• Develop recurring content series that can become recognizable to the WallCandy brand
• Write captions and publish content across social platforms
• Maintain a consistent content pipeline so we’re posting frequently

Social Media Management

• Own WallCandy’s organic TikTok and Instagram presence
• Engage with comments and the WallCandy community
• Monitor performance and identify which concepts, hooks and formats are working
• Use performance insights to continuously improve future content
• Keep WallCandy culturally relevant and plugged into what’s happening online

Influencer & Creator Marketing

• Identify creators who align with the WallCandy brand
• Conduct influencer outreach and gifting
• Manage creator communication and follow-ups
• Track gifted product and resulting content
• Build ongoing relationships with creators
• Identify opportunities for collaborations, UGC and partnerships

Marketing Support

Depending on whether this role is part-time or full-time, you’ll also help with broader marketing

initiatives, including:

• Product launches and campaigns
• Photoshoot and content-day coordination
• Creative brainstorming
• Community activations
• Events and pop-ups
• Retail launch support
• Competitive and trend research
• Other creative marketing projects as they come up

You'd Be Great for This If...

• You have previously created and posted TikToks/Reels — required
• You have examples of short-form content you’ve personally filmed and edited
• You genuinely understand TikTok and Instagram culture
• You’re comfortable filming yourself AND other people
• You’re outgoing enough to approach strangers for street interviews
• You’re comfortable editing in CapCut or similar tools
• You’re constantly noticing trends, brands, creators and content ideas
• You’re proactive and can take an idea from concept → filming → editing → posting without needing someone to manage every step
• Experience working for a consumer brand is a plus, but a strong portfolio and natural understanding of social media matter more to us than a specific number of years of experience.

Part-Time vs. Full-Time

We’re open to hiring the right person part-time (~20 hours/week) or full-time (~40

hours/week).

For a part-time hire, the role will primarily focus on short-form content creation, social media

and influencer management.

For a full-time hire, the role will expand into broader brand marketing, campaigns, launches,

events, photoshoots, influencer partnerships and other creative initiatives.

There is significant opportunity for this position to grow as WallCandy grows.