Content Creator & Social Lead at Flodesk

Feedinkoo; United States; Remote; USD 80,000 - 90,000; Full time

Benefits offered by this job

Remote with internet stipend

Health insurance (US)

Parental leave 16 weeks

Unlimited flexible time off

401(k) match

Job summary

Flodesk is seeking a Content Creator & Social Lead to own our presence on Instagram, TikTok, and Threads. You’ll produce and star in short‑form content that resonates with small‑business owners and digital entrepreneurs, shaping the brand voice across platforms.

You will collaborate with executives and marketing to translate product narratives into educational, engaging content that drives growth, engagement, and conversions while staying ahead of trends and platform updates.

Qualifications

• 3+ years of experience in social media, content creation, or digital marketing.
• Comfortable being on camera and telling stories that feel natural and compelling.
• Ability to translate big ideas and product concepts into content people actually want to watch and share.
• Deep understanding of what works on Instagram, TikTok, and Threads and how to adapt brand voice accordingly.
• Highly collaborative and energized by working closely with executives, creatives, and cross‑functional teams.
• Fluent in the culture of creators, small‑business owners, and digital entrepreneurs.
• Basic video editing and content production skills (CapCut, Premiere Rush, Canva).
• Thrives in a fast‑paced, remote‑first, startup environment where creativity and autonomy are highly valued.
• Enjoys traveling to conferences, off‑sites, and in‑person events.

Responsibilities

• Grow Flodesk’s social presence on Instagram, TikTok, and Threads with short‑form video and creator‑first trends.
• Create and, when appropriate, star in platform‑native content reflecting the brand voice for small‑business owners and digital entrepreneurs.
• Foster real‑time connection and community growth through conversation, comments, and DMs.
• Translate product narratives into clear, engaging content that educates, inspires, and converts.
• Develop content with product marketing and brand teams for feature launches and tutorials.
• Coordinate with partners and influencers for co‑creation campaigns.
• Track performance and optimize reach, engagement, and business impact using analytics tools.
• Stay ahead of social trends and platform updates to keep content relevant.

Skills

Social media growth

On-camera storytelling

Storytelling

Video editing basics

Collaboration

Creator culture fluency

Tools

CapCut

Premiere Rush

Canva

Job description

About Flodesk

Flodesk is one of the world’s fastest‑growing email‑marketing companies that helps creators sell online and design emails that people love to receive. The company is remote‑first, headquartered in San Francisco with a globally distributed team including an office in DaNang, Vietnam. Flodesk is committed to small‑business owners, providing simple and intuitive tools that help them grow, nurture, and monetize their email list.

Role Overview

As the Content Creator & Social Lead, you will be the on‑camera personality, behind‑the‑scenes producer, and cultural pulse‑keeper for the Flodesk brand. You’ll own our presence on Instagram, TikTok, and Threads, driving growth and engagement through short‑form content, trend‑savvy storytelling, and product education that resonates with small‑business owners and digital entrepreneurs. You’ll work closely with the executive and marketing teams to shape and share the larger Flodesk story.

Responsibilities

• Grow Flodesk’s social presence and engage users on Instagram, TikTok, and Threads, focusing on short‑form video content, narrative storytelling, and creator‑first trends.
• Create and, when appropriate, star in compelling, platform‑native content that reflects the brand voice and connects with small‑business owners and digital entrepreneurs.
• Foster real‑time connection and community growth through conversation, comments, and DMs.
• Coordinate closely with executives, marketing, product marketing, and brand teams to translate product narratives into clear, engaging content that educates, inspires, and converts.
• Partner with product marketing and brand to develop content that supports feature launches, tutorials, and community education.
• Coordinate with partners and internal teams to manage content co‑creation and social‑first campaigns with creators and influencers in the community.
• Track performance and optimize for reach, engagement, and business impact using analytics tools.
• Stay ahead of social trends, platform updates, and creator‑economy shifts to keep content relevant and resonant.

Qualifications

• 3+ years of experience in social media, content creation, or digital marketing with a proven record of growing and engaging audiences.
• Comfortable being on camera and telling stories that feel natural and compelling.
• Ability to translate big ideas and product concepts into content people actually want to watch and share.
• Deep understanding of what works on Instagram, TikTok, and Threads and how to adapt brand voice accordingly.
• Highly collaborative and energized by working closely with executives, creatives, and cross‑functional teams.
• Fluent in the culture of creators, small‑business owners, and digital entrepreneurs.
• Basic video editing and content production skills (CapCut, Premiere Rush, Canva, etc.).
• Thrives in a fast‑paced, remote‑first, startup environment where creativity and autonomy are highly valued.
• Enjoys traveling to conferences, off‑sites, and in‑person events.

Benefits & Compensation

• $80,000–$90,000 base salary.
• Fully remote with monthly internet stipend.
• Fully paid health insurance.
• 16weeks paid parental leave.
• Unlimited flexible time off.
• 401(k) match (U.S. employees only).

Equal Opportunity Employment

Flodesk is an equal‑opportunity employer committed to building a diverse and inclusive workforce. Flodesk does not discriminate based on race, religion, color, national origin, ancestry, physical or mental disability, medical condition, gender identity or expression, age, sexual orientation, veteran or military status, or any other legally protected characteristic. Flodesk is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [e-mail].