Content Creator, Nordstrom Rack (Hybrid - NYC)

Nordstrom, Inc.; New York (NY); On-site; USD 102,000 - 165,000; Full time

Benefits offered by this job

Medical/Vision/Dental

Retirement & PTO

Merchandise Discount

Performance bonuses

Job summary

Nordstrom, Inc. is seeking a Content Creator for Nordstrom Rack channels, responsible for concepting, shooting, and editing native social content across Reels, TikTok, Threads, YouTube Shorts and Pinterest.

You’ll partner with the Senior Content Producer to deliver high-quality, on-brand work that moves fast across formats. You will translate trends into POV content, direct on-camera talent, and help scale content production with generative AI tools while maintaining Nordstrom Rack’s voice and

Qualifications

• Bachelor's degree in marketing, communications, film, design, or related field or equivalent demonstrated experience
• 5–7 years delivering social-first content end-to-end at a brand, publisher, or agency
• Adobe Creative Suite fluency: Premiere Pro, Photoshop, Lightroom, After Effects
• Native social editing on CapCut and Edits
• iPhone and mirrorless shooting in-store; lighting and audio capture in dynamic environments
• On-camera direction and casting craft
• Figma, Photoshop and Canva for static layouts
• On-the-fly capture and edit-on-device craft
• Sprout or native schedulers
• Working knowledge of generative AI tools (Firefly, Runway, ElevenLabs)
• Demonstrated competencies: Decision Quality, Manages Complexity, Action Oriented, Cultivates Innovation, Collaborates, Customer Focus, and Communicates Effectively

Responsibilities

• Produce, shoot, and edit native Rack content across static images, short-form videos, and text-only formats
• Translate real-time trends into a real POV on Nordstrom Rack channels
• Capture in-store content with iPhone and mirrorless rigs; edit on-device and in-app with capacity for same-day publishing
• Direct on-camera talent (including influencers and internal creators) on set, on the street, and on the fly
• Maintain Rack's editorial voice across formats and platforms, delivering copy and supers for content that conveys our personality
• Drive adoption of generative AI tooling for content production, ideation, and variant generation
• Contribute to the Rack editorial point of view and feed insights back to the Rack Social Strategist
• Move at the speed of culture — operating against trend cycles, drops, and store moments
• Operate cross-functionally to manage product priorities, messaging, promotions, and business needs within content

Skills

Social content

Video editing

On-camera direction

Creative storytelling

Trend adaptation

Brand voice

Cross-channel

Education

Bachelor's degree in marketing or related field

Tools

Adobe Creative Suite

CapCut

Edits

CapCut/Edits

Photoshop

Lightroom

Premiere Pro

After Effects

Canva

Figma

Sprout

Runway

Firefly

ElevenLabs

iPhone photography

Mirrorless cameras

Job description

Job Description The Content Creator role, focused on Nordstrom Rack channels, delivers social-first content end-to-end—concepting, shooting, and editing native content across Reels, Carousels, TikToks, Threads Text-only formats, YouTube Shorts, and Pinterest pins. This role partners with the Senior Content Producer on all Tier 3 always-on output and supports Tier 1 and Tier 2 campaign production, when applicable. Success requires creative vision and ideation skills, native social editing craft, on-camera direction, and the ability to move fast across formats and platforms while staying true to the Nordstrom Rack brand voice(s). To be successful in this role, a deep understanding of fashion and off-price content, successful channel strategy, and creative storytelling is essential. The priority of this role is to make a lot of great content and have a lot of fun doing it.

Role Objective

Expand our customer understanding and reach through content. Create meaningful customer connections by driving maximum engagement across channels. Optimize a customer-led, full-funnel marketing mix, fueling various different parts of the marketing funnel. Develop an operational excellence-based culture, ensuring consistent and timely delivery of best-in-class work.

A day in the life

• Produce, shoot, and edit native Rack content across static images, short-form videos, and text-only formats — mid-fi in nature, but with a high level of craft
• Translate real-time trends into a real POV on Nordstrom Rack channels. We don’t hop on every trend, and are intentional in the when, why, and how we show up
• Capture in-store content with iPhone and mirrorless rigs, edit on-device and in-app with the capacity for same-day publishing
• Direct on-camera talent (including influencers and internal creators) on set, on the street, and on the fly
• Maintain Rack's editorial voice across formats and platforms, delivering copy and supers for content that conveys our personality
• Drive adoption of generative AI tooling for content production, ideation, and variant generation
• Contribute to the Rack editorial point of view and feed insights back to the Rack Social Strategist as content is ideated and published
• Move at the speed of culture — operating against trend cycles, drops, and store moments
• Operate cross-functionally to manage product priorities, messaging, promotions, and business needs within content

We own this if you have

• Bachelor's degree in marketing, communications, film, design, or related field — or equivalent demonstrated experience
• 5–7 years delivering social-first content end-to-end at a brand, publisher, or agency
• Adobe Creative Suite fluency: Premiere Pro, Photoshop, Lightroom, After Effects
• Native social editing on CapCut and Edits
• iPhone and mirrorless shooting in-store; lighting and audio capture in dynamic environments
• On-camera direction and casting craft
• Figma, Photoshop and Canva for static layouts
• On-the-fly capture and edit-on-device craft
• Sprout or native schedulers
• Working knowledge of generative AI tools (Firefly, Runway, ElevenLabs)
• Demonstrated competencies: Decision Quality, Manages Complexity, Action Oriented, Cultivates Innovation, Collaborates, Customer Focus, and Communicates Effectively

Pay Range Details

Pay offers are dependent on the location, as well as job-related knowledge, skills, and experience. $102,000.00 - $165,000.00 Annual

We’ve got you covered… Our employees are our most important asset and that’s reflected in our benefits. Nordstrom is proud to offer a variety of benefits to support employees and their families, including:

• Medical/Vision, Dental, Retirement and Paid Time Away
• Life Insurance and Disability
• Merchandise Discount and EAP Resources

This position may be eligible for performance-based incentives/bonuses.

Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment.

Learn more in the Nordstrom Benefits Overview by copying and pasting the following URL into your browser: https://careers.nordstrom.com/pdfs/Ben_Overview_17-19.pdf

A few more important points

The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. There may be additional duties, responsibilities and qualifications for this job. For Los Angeles or San Francisco applicants: Nordstrom is required to inform you that we conduct background checks after conditional offer and consider qualified applicants with criminal histories in a manner consistent with legal requirements per Los Angeles, Cal. Muni. Code 189.04 and the San Francisco Fair Chance Ordinance. For additional state and location specific notices, please refer to the Legal Notices document within the FAQ section of the Nordstrom Careers site. Applicants with disabilities who require assistance or accommodation should contact the nearest Nordstrom location, which can be identified at www.nordstrom.com. Please be mindful that there may be legal notices and requirements related to this job posting that are specific to your state. Review the Career Site FAQ’s for relevant information and guidelines.

About Us

We’re a fast-moving fashion company that started as a shoe store in 1901. This heritage of service is the foundation we’re building on as we provide convenience and true connection for our customers. We empower our people to be innovative, creative and focused on providing the best service to our customers. Through it all, we remain committed to leaving the world better than we found it. Whether you’re a genius engineer, a phenomenal salesperson or a supply chain pro, we invite you to bring your unique talents and join our team. We reward great work, promote from within and celebrate diversity. CUSTOMER OBSESSED We strive to know our customers better than anyone else. We listen, anticipate, build trust and move with speed to deliver on their needs. OWNERS AT HEART We treat every interaction as an opportunity to make an impact and deliver excellence. CURIOUS AND EVER CHANGING We approach problems with curiosity and create solutions. We unlock potential to be bold, think big and inspire innovation. HERE TO WIN We’re committed to delivering results, both today and tomorrow. We win as a team by supporting and challenging one another to be better every day. WE EXTEND OURSELVES We treat each other with respect and kindness. We do the small things that make a big difference. We create a welcoming environment, helping people feel connected, valued and part of one community. Come on! Join us!