Content Creator - Freelance

Sinclair Broadcast Group; Santa Monica (CA); On-site; USD 4,822,000 - 8,954,000; Full time

Job summary

Sinclair Broadcast Group in Santa Monica, CA is seeking a freelance Content Creator to develop, produce, capture, and edit original content for Facebook, Instagram, TikTok, X and YouTube. You will take ideas from concept to publication with speed and platform-native storytelling, driving audience growth and engagement.

This role is onsite in Santa Monica, ~40 hours per week, through December 2026 with potential extension.

Qualifications

• Experience creating platform-native short-form content.
• Ability to shoot and edit on mobile devices.
• Proficient with Premiere Pro and CapCut.
• Strong understanding of social media trends.
• Willingness to travel to tournaments.

Responsibilities

• Lead end-to-end content creation across five platforms from concept to publish.
• Produce shoots: define shot lists, coordinate talent, locations, props and timing; manage logistics.
• Capture content via phone-first and DSLR/mirrorless setups with audio.
• Edit content end-to-end using CapCut Pro or Premiere Pro.
• Maintain on-brand voice, color and audio; flag quality concerns before publish.
• Travel to select tournaments for on-ground content and campaigns.
• Contribute content to the Master Calendar and 90-day pipeline.
• Stay ahead of platform trends and bring fresh ideas to the team.

Skills

Video production

Editing - CapCut

Editing - Premiere Pro

Phone-first shooting

On-camera presence

Tools

CapCut Pro

Premiere Pro

DSLR / Mirrorless

Job description

Our freelance Content Creator develops, produces, captures, and edits original content across Facebook, Instagram, TikTok, X, and YouTube. The role serves as the team's end-to-end creator, bringing ideas from concept to publication with speed, creativity, and a strong understanding of platform-native storytelling. The freelance Content Creator identifies content opportunities, responds to emerging trends, and produces engaging content designed to drive audience growth and engagement across channels.

The freelance Content Creator is equally comfortable creating fast-turn, mobile-first content and producing higher-polish branded, original, and tentpole projects. The role captures content using both smartphone and professional camera equipment, including DSLR and mirrorless systems, while also managing audio and production elements as needed. Working across multiple teams, the freelance Content Creator collaborates with the Senior Social Media Manager on social content initiatives and partners with the Director of Video Content on video production planning and coordination. The role works closely with the Social Media Specialist on trend-driven and user-generated content executions, the Social Graphics Content Specialist on visual packaging, the Short-Form Video Producer Lead on video development, and the on-shift coordinator to align content delivery with publishing priorities. Through strong creative instincts and hands-on production expertise, the freelance Content Creator helps deliver timely, engaging, and platform-optimized content across the brand's digital ecosystem.

This freelance role is expected to be approximately 40 hours per week, with schedules aligned to tournament coverage needs. Flexibility to work weekends may be required during key tournaments and high-volume event periods. This freelance engagement is anticipated to run through December 2026, with the potential to be extended through the end of 2027 based on business needs and performance.

This is a freelance position and onsite in Santa Monica, CA.

In this freelance role, you will…

Lead Content & Creative Direction (primary lane - concept, produce, capture, edit)

• Concept content end-to-end across the five social platforms - trend-driven pieces, branded content, recurring serialized formats, tentpole moments, original creator concepts, and one-off campaign creative.

• Produce shoots from concept to set - define the shot list, coordinate talent, locations, props, and timing; manage logistics on the day.

• Capture content using both production modes:

• Phone-first capture - vertical video, BTS moments, court-side reactions, trend executions, fast-turn pieces.

• DSLR / mirrorless + audio capture - interviews, branded content, original series segments, higher-polish tentpole pieces. Comfortable running camera, lenses, lavalier and shotgun microphones, basic lighting.

• Edit captured content end-to-end - phone or CapCut for fastest-turn pieces, Premiere Pro for polished and longer-form work.

• Bring on-camera presence and voice-over capability where the piece calls for it.

• Operate under the Tennis Channel brand voice and visual standard set by the Senior Social Media Manager and the Director of Video Content; flag content-quality concerns up before publish.

Bring Production Expertise (what this role brings to the team)

• Phone-first production: fluent shooting vertical content directly on phone, with on-the-go lighting and audio when needed.

• DSLR / mirrorless production: owns end-to-end setup - camera body and lenses, monitor, lighting basics, lavalier and shotgun mics, on-camera and ambient audio.

• Audio capture: comfortable running lavs, shotguns, and USB mic setups for podcast-style or interview-style content.

• Self-editing in CapCut Pro (fast-turn vertical) and Premiere Pro (polished horizontal and vertical).

• Color and audio finishing competence for finished pieces; comfort handing off to a specialist editor when the piece warrants deeper finishing.

Lead Campaign Execution

• Lead end-to-end content creation for assigned tournament tentpoles, brand campaigns, sponsor activations, and serialized formats - concept, produce, capture, edit, and publish.

• Coordinate with the Senior Social Media Manager and Director of Video Content on which campaigns the Content Creator owns end-to-end vs. supports.

• Contribute the Content Creator's owned content slots to the Master Cross-Platform Content Calendar and the video team's 90-day pipeline view.

• Travel to select tournaments and shoots to capture on-the-ground content - typically 8-15 weeks per year on the road.

Stay Ahead of Platform Expertise & Trends

• Live inside platform trend cycles on TikTok, Reels, Shorts, Instagram, and YouTube - sound choices, edit timing, format awareness, creator-economy moves.

• Bring concepts to the Weekly Trending Content Meeting (chaired by the Senior Social Media Manager) - daily and tournament concepts built on emerging trends - and own follow-through on what gets approved.

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