Content Creator

NYC In-Vitro Fertilization; New York (NY); Hybrid; USD 60,000 - 80,000; Full time

Job summary

An established industry player in healthcare is seeking a creative Social Media Content Creator to enhance their online presence. This role involves managing content across platforms like Meta, TikTok, and LinkedIn, with a focus on engaging storytelling and effective ad strategies. The ideal candidate will bring a strong portfolio in healthcare or lifestyle content and be comfortable working independently while occasionally visiting the Midtown Manhattan location for content creation. Join a team that values innovative ideas and offers a collaborative environment to thrive in the dynamic world of social media marketing.

Qualifications

• Experience with social media platforms and content creation.
• Strong portfolio in healthcare or lifestyle content.

Responsibilities

• Manage and grow online presence across social media platforms.
• Create and publish content, track ad performance.

Skills

Social Media Management

Content Creation

SEO Optimization

Market Research

Ad Campaigns

Education

Bachelor's Degree in Marketing or Related Field

Tools

Meta (Facebook & Instagram)

TikTok

LinkedIn

WordPress

Job description

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Location: Hybrid (Remote + On-site in Midtown Manhattan)

Application Requirement: Must include portfolio and monthly rate in your application or CV.

About Us

NYC IVF is the highest-rated fertility clinic in New York, known for delivering personalized, concierge-level care. We combine the attention of a boutique practice with the benefits of a larger center, providing exceptional support for patients throughout their fertility journey.

About the Role

We are seeking a creative and self-driven Social Media Content Creator to manage and grow our online presence across Meta (Facebook & Instagram), TikTok, and LinkedIn. The ideal candidate will have a background in healthcare, women’s health, or lifestyle content and must be comfortable working independently and on-site for occasional content creation (video/photo) in our Midtown Manhattan location.

Responsibilities

Recurring Tasks

Meta (Facebook & Instagram)

• 30 organic posts/month: ideation, creation, filming/design, and publishing
• Prepare content calendar at least 15 days in advance
• Collaborate on ad strategy; ~2 paid ads/month
• Track and organize ad performance data

TikTok

LinkedIn

• Repost selected Instagram content
• Create and manage platform-specific ads

One-Off Projects (as needed)

• 1-hour kickoff call to review current performance and align on goals
• Website refresh: identify and implement improvements, enhance SEO (metadata, structure, readability)
• Newsletter setup: design and launch with custom graphics
• Market research and competitive analysis

Requirements

• Proven experience with Meta, TikTok, LinkedIn, and WordPress (including ad campaigns)
• Strong content creation portfolio, ideally in healthcare, women’s health, or cosmetics
• Ability to work independently and meet deadlines
• Must be available to visit our Midtown Manhattan location for occasional video/photo content creation

Compensation

• Please include your monthly rate based on the outlined scope in your application.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing

Industries

• Hospitals and Health Care