Content Creator

Western Welding Academy; Gillette (WY); On-site; USD 42,000 - 65,000; Full time

Job summary

Western Welding Academy in Gillette, WY is hiring an onsite Content Creator to capture the heart of our mission, sharing student life, welding demos, tutorials, and events across TikTok, YouTube, and other platforms. You’ll craft engaging video and written content that resonates with trades enthusiasts and prospective students.

Work closely with marketing and creative teams, stay ahead of platform trends, and measure performance to refine strategy.

Qualifications

• High school diploma or GED required.
• 0-3 years of experience in social media content creation or a similar field.
• Deep understanding of major platforms: TikTok, YouTube, Facebook, Instagram, Snapchat, LinkedIn, etc.

Responsibilities

• Create, film, edit, and publish engaging content for TikTok, Instagram, YouTube, Facebook, and other platforms.
• Capture video of student life, welding demos, tutorials, testimonials, and events.
• Produce written and visual content for blogs, email campaigns, web pages, and marketing collateral.
• Rapidly implement new platform trends, tools, formats, and sounds.
• Maintain a minimum two‑week pipeline of content ready to publish.

Skills

Video editing

Storytelling

Platform trends

Collaboration

Education

High school diploma or GED

Tools

Video editing software

Job description

Western Welding Academy is on a mission to build a better generation of blue-collar craftsmen. We are forging the next generation of skilled welders through an unwavering commitment to work ethic, accountability, and integrity. By focusing on student outcomes, we provide industry-leading education and hands‑on training in a real‑world environment, preparing our students to meet and exceed the demands of the welding industry.

At Western Welding Academy, we believe wholeheartedly in our mission because we understand the fundamental role blue‑collar tradespeople play in the fabric of America. This country was built on the backs of skilled workers—men and women who put in the hard labor that made our roads, bridges, buildings, and industries possible. Blue‑collar men and women are the backbone of our economic system, vital to every sector from manufacturing to infrastructure. However, for too long, our nation has focused predominantly on white‑collar jobs and the push to send every young person to college, leaving skilled trades underappreciated and underrepresented. Today, we are facing a monumental shift. A worldwide demographic collapse is causing industry and manufacturing to return to American soil, and yet, we lack the skilled labor force needed to meet the immense demand. Even before this shift, there was a substantial need for skilled tradespeople, but now, with global supply chains crumbling and reshoring becoming a necessity, the demand for welders and other skilled workers is skyrocketing. At Western Welding Academy, we see this as our mission, to equip the next generation with the skills they need to thrive, to build strong careers, and to restore the backbone of America's industrial strength. We are committed to filling this gap, one welder at a time, because we believe that the future of our country depends on the hands of those willing to build it.

Why Join Us

At Western Welding Academy, you won’t just be another cog in the machine—you’ll be part of something bigger. You’ll help tell the stories that inspire the next generation of welders and rebuild the backbone of American industry.

If you’re creative, resourceful, and fired up to work with a purpose, we want to hear from you.

Let’s build something that matters.

The Opportunity

We’re hiring an onsite Content Creator who can capture the heart and soul of what we do. From high‑impact video clips on TikTok to long‑form stories on YouTube, you’ll create compelling content that showcases the raw energy of Western Welding Academy—and drives engagement across all our digital channels.

This is more than a creative role—it’s a frontline position in our mission to reignite respect for skilled trades.

Responsibilities

Content Creation

• Create, film, edit, and publish engaging content for TikTok, Instagram, YouTube, Facebook, and other platforms
• Capture video of student life, welding demos, tutorials, testimonials, and events
• Produce written and visual content for blogs, email campaigns, web pages, and marketing collateral
• Rapidly implement new platform trends, tools, formats, and sounds
• Maintain a minimum two‑week pipeline of content ready to publish

Social Media Management

• Manage daily content posting across platforms
• Repost influencer content and tag collaborators appropriately
• Engage with followers—respond to comments and direct messages
• Monitor discussions and maintain a positive, respectful brand environment

Collaboration and Strategy

• Work closely with marketing and creative teams to align content with strategic goals
• Provide creative input and participate in brainstorms
• Communicate timelines, progress, and content needs clearly and proactively

Optimization and Analysis

• Proofread and review all content for accuracy, clarity, and brand consistency
• Monitor content performance using platform metrics and analytics
• Use performance data to refine and improve content strategy

Qualifications

Required

• High school diploma or GED required
• Strong desire to be part of a team making a difference in building a better generation

Nice to have

• 0‑3 years of experience in social media content creation or a similar field
• Deep understanding of major platforms: TikTok, YouTube, Facebook, Instagram, Snapchat, LinkedIn, etc.
• Strong skills in video editing, storytelling, and platform‑specific trends

Physical and Work Requirements

• Ability to lift and carry up to 30lbs
• Work includes both physical activity (shooting, staging) and desk work (editing, publishing)
• Office‑based with occasional travel for off‑site shoots or events
• Schedule: Monday–Friday, 7:00 AM – 5:00 PM (occasional Saturdays based on business needs)