Content & Community Marketing Specialist

CardFlight; Northern (KY); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Home-office equipment stipend

Flexible paid time off

Learning & Development culture

Comprehensive Health Benefits

Company Stock Options

Remote work flexibility

Lunch & Learns, team building events

Job summary

SwipeSimple is seeking a Content Marketing Manager to own our public-facing storytelling for two audiences: business owners and banks/resellers. You will publish industry content, manage Connect campaigns, and amplify partner stories while aligning with product launches and employer branding initiatives.

The role collaborates with the Head of Marketing and teams across Product Marketing and RevOps. A strong track record in B2B content and multi-audience publishing is essential.

Qualifications

• Three or more years running social and content for a B2B company selling to SMBs.
• Published work you can show us, in your own voice or a brand voice.
• Experience running more than one social account for more than one audience.
• Willingness to reach out cold to a creator, a podcast host, or an association, and turn that into a working relationship.
• Experience writing for small business owners in a trade or service industry, or a track record of learning an unfamiliar industry well enough to write for it.
• You catch the doubled word and the broken link before anyone else does.

Responsibilities

• Industry content, community, & events (roughly 35%)—write and produce content for priority industries.
• Direct-to-business channels (roughly 25%)—manage Connect content and social accounts.
• Brand and partner channels (roughly 30%)—create brand content and amplify partner announcements.
• Product (roughly 10%)—produce launch content for new features and App Marketplace.
• This role reports to the Head of Marketing and collaborates with Product Marketing and Sales Enablement.

Skills

B2B content marketing

Social media management

Multi-audience publishing

Creator outreach

Industry writing

Proofreading & editing

Job description

About SwipeSimple

SwipeSimple helps small businesses get paid. Since 2013 we have built payment software and tools that merchants use to run their day: taking cards in person, sending invoices, collecting online, and keeping the books straight. Banks, payment processors, and resellers offer SwipeSimple to their business customers. Businesses can also sign up with us directly.

We focus on SMBs, with priority given to services businesses like HVAC, plumbing, chiropractic, physical therapy, salons and barbershops, and mental health and family counseling and more.

Serving these businesses well starts with understanding them. An HVAC owner and a salon owner get paid in different ways, and go to different places for information. Very few of them read marketing publications. They ask other owners, they follow the trade accounts and podcasts their industry already listens to, may go to trade shows, and they trust a recommendation from someone who has done the job over anything a vendor tells them.

That is the role. Learn what these owners deal with, find where they spend their attention, speak to the problems they actually have, and earn enough trust that they recommend us to each other.

The role

You own how SwipeSimple shows up in public: what we publish, where we take part, and whose stories we tell.

The work has to be specific enough to be useful. A plumbing contractor should read something of ours and learn how to handle a deposit on a job that has not been quoted yet, not general SMB advice.

You will publish for two audiences. Business owners who buy from us directly, and the banks and resellers who offer SwipeSimple to their own customers. The two do not always want the same thing from us.

What you will own

These shares are estimates and will move as the work does.

Industry content, community, & events (roughly 35%)

• Write and produce content for our priority industries: guides, posts, videos, campaign material, all of it answering a specific question about payments or operations

• Run the content that goes out ahead of a sales push or an event, so an owner has heard of us before anyone reaches out

• Show up in the online communities where these owners already gather, and be useful there rather than promotional

• Build working relationships with creators, podcast hosts, and the people whose opinions carry weight in these trades

• Plan the marketing and communications around a growing trade shows and industry events schedule: outreach beforehand, social presence during, follow-up after

• Research and coordinate industry events and trade shows, manage the timeline, pre-briefing, and ensure the floor team has the presence and content they need for success

• Keep up the relationships with the associations and event organizers our owners already trust

Direct-to-business channels (roughly 25%)

• Run organic social and community for SwipeSimple Connect, which serves businesses that come to us without going through a bank or processor

• Produce and distribute Connect campaign content

• Manage the Connect social accounts day to day

• Bring in reviews on TrustPilot, Capterra, and similar platforms, and respond to them

Brand and partner channels (roughly 30%)

• Run the master brand SwipeSimple social handles

• Create brand content, then repurpose and distribute it across channels and formats

• Amplify announcements and wins from the banks and resellers who offer SwipeSimple

• Work with those partners on stories worth telling publicly

• Help the People team with employer brand content

Product (roughly 10%)

• Produce launch content for new features and plans

• Produce campaign content for the product and the App Marketplace

The team

This role reports to the Head of Marketing, with support from our Product Marketing Manager, our Sales Enablement Manager, along with RevOps and sales support. Product Marketing and Sales enablement will seed a significant portion of what you publish.

What you bring

• Three or more years running social and content for a B2B company selling to SMBs

• Published work you can show us, in your own voice or a brand voice

• Experience running more than one social account for more than one audience

• Willingness to reach out cold to a creator, a podcast host, or an association, and turn that into a working relationship

• Experience writing for small business owners in a trade or service industry, or a track record of learning an unfamiliar industry well enough to write for it

• You catch the doubled word and the broken link before anyone else does

Helpful but not required

• Experience in payments, fintech, or small business software

• Video production or editing

• Experience sourcing and producing customer stories

• Familiarity with reseller or channel go-to-market models

Why You’ll Love Being Part of the Team

• US location-neutral work environment

• Home-office equipment stipend

• Flexible paid time off

• Employee Engagement (Lunch & Learns, team building events)

• Learning & Development culture

• Comprehensive Health Benefits

• Competitive compensation including:

  • Annualized Base Salary Range: $80,000 – $100,000

  • Annualized Company Performance Bonus: $8,000 - $10,000

  • Company Stock Options: 10,000

• Remote flexibility and autonomy

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.