Content Brand Strategy Manager

Potomac; Bethesda (MD); On-site; USD 95,000 - 126,000; Full time

Job summary

Potomac is seeking a Content Brand Strategist with Advanced Copywriting Experience to shape and amplify the firm's voice across marketing, sales, and executive communications. This strategic storytelling role translates complex investment concepts into clear, engaging messaging that builds trust and supports growth.

You will blend brand strategy, content marketing, and copywriting to craft narratives, develop high-impact content, and ensure consistency across channels.

Qualifications

• 5–10 years of experience in content strategy, brand marketing, communications, or copywriting.
• Exceptional writing, editing, and storytelling abilities.
• Experience developing content strategies that support business growth objectives.
• Demonstrated ability to create compelling content across multiple channels and formats.
• Strong understanding of audience segmentation and content performance measurement.
• Experience collaborating with senior leaders and cross-functional teams.

Responsibilities

• Elevate brand narrative across touchpoints.
• Define brand voice, messaging framework, and narrative strategy.
• Develop content plans supporting advisor engagement and lead generation.
• Create messaging for thought leadership, marketing campaigns, and website content.
• Measure content performance and refine strategy using data.
• Collaborate with leadership to strengthen market positioning.

Skills

Copywriting

Content strategy

Brand marketing

Storytelling

Cross-functional collaboration

Audience segmentation

Job description

Potomac is seeking a Content Brand Strategist with Advanced Copywriting Experience to help shape and amplify the firm's voice across every touchpoint. This is a strategic storytelling role responsible for developing compelling narratives, creating high-impact content, and ensuring brand consistency across marketing, sales, executive communications, and thought leadership initiatives.

This position sits at the intersection of brand strategy, content marketing, and advanced copywriting. You will translate complex investment concepts into clear, engaging messaging that builds trust, strengthens advisor relationships, and supports business growth.

The ideal candidate combines exceptional writing skills with strong strategic thinking, audience awareness, and an understanding of how content drives engagement throughout the customer journey.

Key Responsibilities

Elevate Potomac's Brand Narrative

• Help define and evolve Potomac's brand voice, messaging framework, and narrative strategy
• Ensure consistency across all internal and external communications
• Develop messaging that clearly articulates Potomac's value proposition and differentiators
• Partner with leadership to strengthen the firm's market positioning
• Develop and execute content strategies aligned with business objectives and growth initiatives
• Create content plans that support advisor engagement, lead generation, brand awareness, and retention efforts
• Identify opportunities to leverage content across multiple channels and audiences
• Ensure content supports broader sales and marketing initiatives

Create High-Impact Content

• Write and edit compelling content across a variety of formats, including:
• Thought leadership articles
• Advisor communications
• Marketing campaigns
• Website content
• Executive messaging
• Video scripts
• Translate complex investment concepts into clear, persuasive, and accessible messaging
• Develop content that balances educational value with business objectives

Measure and Improve Performance

• Monitor content performance and audience engagement metrics
• Use data and insights to refine messaging and content strategy
• Continuously identify opportunities to improve effectiveness and impact
• Stay informed on industry trends, content best practices, and evolving advisor needs

Qualifications

_ Required _

• 5-10 years of experience in content strategy, brand marketing, communications, copywriting, or a related field
• Exceptional writing, editing, and storytelling abilities
• Experience developing content strategies that support business growth objectives
• Demonstrated ability to create compelling content across multiple channels and formats
• Strong understanding of audience segmentation and content performance measurement
• Experience collaborating with senior leaders and cross-functional teams

_ Preferred _

• Experience in financial services, asset management, wealth management, or a related industry
• Familiarity with advisor-focused marketing and distribution models
• Experience supporting executive thought leadership programs
• Understanding of marketing automation, CRM systems, and digital marketing channels

Potomac is not your typical asset manager. We cut through the industry BS with brutal transparency and an obsession with execution. Ifyou’relooking for a slow pace and low volume, thisisn’tfor you.If you want to drive, build, and scale, this is your shot.

Potomac Asset Management Company is an established financial services firm specializing in investment advisory, broker-dealer services, and venture capital focused on clean technology and renewable energy.

Company size 2–10 employees

Company type Privately held Founded 1983

Total funding 0

Momentum

Team growth

Momentum 0% in 12 mo

2 employees on LinkedIn

Jan 23 Apr 26

Capital

Funding history

Footprint

Where they work

Headquarters Frederick, Maryland

47 S Carroll St, Frederick, Maryland 21701, US

Company Potomac

Location Bethesda, Maryland, United States