Content & Audience Leader - Program & Editorial

University of West Florida; Pensacola (FL); On-site; USD 71,000 - 77,000; Full time

Job summary

University of West Florida's WUWF radio seeks an Associate Director, Content and Audience. You will guide programming, oversee editorial direction, and manage a diverse team of hosts, reporters and producers, shaping local and national content across on-air, online and streaming platforms.

You will lead audience growth initiatives, use Nielsen and digital analytics to inform decisions, and coordinate with NPR and partners while managing budgets and upholding editorial integrity.

Qualifications

• Master’s degree plus four years of experience or bachelor’s degree plus six years.
• Three years of direct people management experience.
• Experience using audience data to guide programming and editorial decisions.
• Editorial editing across structure to line level.
• Knowledge of journalism ethics and FCC requirements.
• Ability to work under deadline and public pressure.

Responsibilities

• Programming and the broadcast schedule: Lead the schedule for 88.1 FM, the HD channels and streams, coordinating with teams.
• Audience growth and platform strategy: Define audience targets and integrate cross‑platform content plan.
• Editorial direction, original content and standards: Set coverage priorities and develop original content and podcasts.
• People, applied learning and department management: Coach staff, manage budget and lead staff development.

Skills

People management

Editorial leadership

Audience data analysis

News & programming

Editing

Ethics & FCC compliance

Decision making under deadline

Education

Master’s degree in an appropriate area of specialization

Bachelor’s degree in an appropriate area of specialization

Job description

University of West Florida's WUWF radio seeks an Associate Director, Content and Audience. You will guide programming, oversee editorial direction, and manage a diverse team of hosts, reporters and producers, shaping local and national content across on-air, online and streaming platforms.

You will lead audience growth initiatives, use Nielsen and digital analytics to inform decisions, and coordinate with NPR and partners while managing budgets and upholding editorial integrity.