Content Architect

Ally Financial; Charlotte (NC); On-site; USD 90,000 - 150,000; Full time

Job summary

Ally Financial in Charlotte, NC seeks a Content Architect to optimize an AI-first content ecosystem. You will align editorial, UX, data, and SEO/GEO teams, designing content structures and standards that improve discoverability and performance across channels.

Bring 7+ years of experience, strong leadership, and a track record building content models and machine-readable data. Hybrid or on-site engagement is possible depending on team needs.

Qualifications

• 7+ years of relevant experience or equivalent combination of education and experience.
• High school Diploma or GED equivalent.

Responsibilities

• Drive cross-functional alignment and execution across editorial, UX, data and SEO/GEO teams.
• Identify strategic content opportunities using data and trends for AI-first discovery.
• Own and evolve Ally's content architecture across channels for modular, reusable content.
• Define and govern content models, taxonomies, metadata and structured data standards.
• Collaborate with analytics to build dashboards and measure content ecosystem health.

Skills

7+ years experience

High school diploma/GED

Education

High school Diploma or GED

Job description

We're hiring a Content Architect who is action-oriented, editorially sharp, GEO savvy. Sound like you?

Posted by: Cassie Cope, Director of Generative Engine Optimization (GEO)

General information

Career area: Marketing
Work Location(s): 601 S. Tryon Street, NC
Remote?: No
Ref #: 22799
Posted Date: 07-23-26
Working time: Full time

Ally and Your Career

Ally Financial only succeeds when its people do - and that's more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You're constantly evolving, so shouldn't your opportunities be, too?

Work Schedule: Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.

The Opportunity

Ally is seeking a Content Architect to optimize a content ecosystem built for AI-first discovery. Acting as a connective engine between editorial, UX, data, PR and SEO/GEO teams, the Content Architect sits above channels and formats. The ideal candidate will blend systems thinking, editorial strategy, consumer journeys and data fluency with a hands-on, action-oriented mindset. They don't just identify opportunities — they activate them, bringing structure, clarity, and progress to ensure Ally's content is discoverable, understandable and surfaced effectively by both humans and machines. This role is built for a builder and connector: a person who moves quickly, aligns teams, removes friction and drives momentum across a content ecosystem designed for AI-first discovery. This role is focused less on creating content and more on making content work, designing systems structures and standards that turns content into a high-performing business asset. By aligning cross-functional teams around shared content structures and standards, the Content Architect ensures Ally's content functions as a cohesive system: improving performance in traditional search, generative engines and AI-powered discovery while reducing duplication and operational friction. This role will own an end-to-end strategy to capture demand earlier in the journey and guide consumers seamlessly from AI-driven entry points to Ally-owned experiences.

The Work Itself

• Drive cross-functional alignment and execution — turning insights into action and standard processes
• Identify strategic content opportunities using owned and third-party data, with a focus on AI-first discovery, search demand and emerging trends
• Own and evolve Ally's content architecture across channels and partners, ensuring content is structured, connected, reusable and easily discoverable
• Define and govern content models, taxonomies, metadata and structured data standards that enable modular, machine-readable, high-performing content
• Partner with UX, editorial and product teams to align content structure to priority consumer journeys (acquisition, servicing, support) and reduce friction from entry to conversion
• Lead content audits and ecosystem analyses to identify structural gaps, duplication and opportunities for consolidation, reuse and personalization
• Establish success metrics and measurement frameworks for content performance (discoverability, engagement, reuse, workflow efficiency, personalization outcomes, SEO/GEO impact) and translate insights into a prioritized roadmap
• Partner with engineering teams to operationalize architecture-driven optimization (internal linking strategy, schema/structured data and other technical considerations)
• Collaborate with analytics team to build and maintain dashboards and reports that monitor content ecosystem health and outcomes over time
• Ensure content and experiences meet legal, compliance and accessibility requirements

The Skills You Bring

Minimum Qualifications

• 7+ years of relevant experience or equivalent combination of education and experience
• High school Diploma or GED equivalent

Preferred Qualifications

• Proven ability leading cross-functionally and managing stakeholders across UX, analytics, editorial, marketing, legal/compliance and technology — aligning teams
• Excellent communication and facilitation skills; able to translate complex concepts into clear decisions, reports and presentations
• Track record of building and governing content models, including taxonomies, metadata standards and structured data/schema to enable modular, reusable machine-readable content
• Strong knowledge of how content is discovered across traditional and AI-powered discovery (SEO fundamentals plus GEO concepts such as entity optimization, structured data, retrieval signals.)
• Practical knowledge of structured content and machine-readable signals, including schema/structured data, entity optimization and API-based integrations
• Hands-on familiarity with SEO and AI search performance tools (seoClarity, Scrunch, etc.); experience with taxonomy management, workflow platforms and content performance dashboards
• Demonstrated learning agility and comfort operating in a fast-changing environment; able to adapt quickly and execute with ambiguity

How We'll Have Your Back

Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals.

Base Pay Range

$90,000 - $150,000 USD

Who We Are

Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers.