Content and Vertical Strategy Lead

Pinterest; Chicago, Lisbon Township (IL, IL); Hybrid; USD 118,000 - 245,000; Full time

Job summary

An innovative company is seeking a Content and Vertical Strategy Lead to drive the development of targeted content strategies for its Global Sales Organization. This role is pivotal in creating insights-driven content that aligns with business objectives and enhances sales effectiveness. The ideal candidate will have extensive experience in digital media content development, a strong grasp of full-funnel advertising, and the ability to lead cross-functional teams. Join a forward-thinking organization that values creativity and collaboration, and be part of a team that inspires millions through impactful content.

Qualifications

• 10+ years in digital media content within advertising.
• Strong understanding of advertising trends and data measurement.

Responsibilities

• Develop sales content strategy tailored to business objectives.
• Coordinate with teams to navigate content production workflows.

Skills

Digital Media Content Development

Cross-Functional Team Leadership

Full-Funnel Advertising Expertise

Data Analysis and Measurement

Strategic Vision Development

AI Technology Utilization

Education

Bachelor's Degree in Business

Master's Degree in Marketing

Job description

About Pinterest:

Millions of people around the world come to our platform to find creative ideas, dream about new possibilities, and plan for memories that will last a lifetime. At Pinterest, we're on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.

Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other's unique experiences, and embrace the flexibility to do your best work. Creating a career you love? It's possible.

Pinterest continues to see significant growth, development, and transformation. The company's strategy is evolving with a focus on increasing market share and driving adoption of its highest priority advertising solutions across regions and verticals. Pinterest aims to build out a team of vertical content strategists to develop and deliver targeted content that highlights how Pinterest uniquely meets the needs of global advertisers and agencies.

As a Content and Vertical Strategy Lead, you will play a pivotal role in developing and executing content strategies for Pinterest's Global Sales Organization (GSO). This involves creating and distributing highly relevant content tailored to specific verticals, ensuring industry relevance and impact at the company, solution, vertical, and regional levels. You will also contribute to developing commercial insights that will be part of a new sales methodology, enhancing sales effectiveness. Collaboration with strategists, designers, copywriters, producers, and project managers will be essential to deliver targeted, insights-driven content aligned with Pinterest's key verticals and geographic priorities. Additionally, you will work closely with the Sales training team to ensure effective utilization of this content.

Reporting to the Director of Content Strategy, Development & Governance, this role requires a strategic, creative, collaborative, and influential leader with deep full-funnel advertising industry expertise, capable of driving creative content development, operational rigor, cross-functional alignment, and inclusive, global thinking.

This position is ideally based in New York City, Chicago, San Francisco, or Seattle.

What you'll do:

Strategic Content Development

1. Develop sales content strategy, including messaging, positioning, and value propositions tailored to business objectives, vertical, and regional needs. Identify content gaps, prioritize content development, and allocate resources.
2. Gain a deep understanding of key vertical and regional business needs, and generate actionable insights on how Pinterest can address those needs.
3. Coordinate with colleagues to navigate content production workflows.

Vertical Leadership

1. Identify experts across the organization and collaborate to build vertical best practices.
2. Serve as the subject matter expert for the vertical/sector, understanding industry challenges and mapping them to Pinterest's solutions.
3. Conduct industry analysis to stay informed about trends, competitive landscape, and emerging opportunities, using these insights to drive content initiatives.
4. Translate complex industry data into actionable insights and strategic recommendations to create resonant content supporting Pinterest's business objectives within the vertical.

Stakeholder Management

1. Facilitate communication among cross-functional teams, including Sales, Marketing, Product, and Leadership, to align on content priorities and strategies.
2. Engage stakeholders to gather feedback and optimize content strategies continually.
3. Provide regular updates on content strategy, development, and performance metrics through reports and presentations to foster transparency and shared ownership.

What we're looking for:

1. 10+ years of experience developing digital media content within advertising-based business models.
2. Strong understanding of full-funnel advertising, data, measurement, and industry trends; experience with agencies, brands, or consultancies is a plus.
3. 5+ years of experience leading cross-functional teams to produce insights-driven content that addresses customer needs and drives revenue.
4. Bachelor's or Master's degree in Business, Marketing, Strategy, or related fields, or equivalent experience.
5. Proven ability to lead initiatives independently and manage complex content projects with multiple stakeholders.
6. Ability to develop and execute strategic visions aligning content initiatives with company goals.
7. Enthusiastic about leveraging AI technology to create scalable, customized content systems.

Additional Information:

• This position is not eligible for relocation assistance. Visit our PinFlex page for more about our working model.
• In-office presence required for collaboration, with work in a location near Pinterest's offices in NYC, Chicago, San Francisco, or Seattle.

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At Pinterest, we believe in an equitable, inclusive, and inspiring workplace. The salary range for this position is $118,543—$244,059 USD, with eligibility for equity. Final salary depends on location, experience, skills, and other factors.

Learn more about our culture and benefits here.

US-based applicants only.

Our Commitment to Inclusion:

Pinterest is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, veteran status, disability, or other protected status. Support for accommodations is available upon request.