Content and Vertical Strategy Lead

Pinterest; California, San Francisco (MO, CA); Hybrid; USD 118,000 - 245,000; Full time

Job summary

An innovative firm is seeking a Content and Vertical Strategy Lead to enhance its Global Sales Organization. This role is pivotal in developing strategic content that resonates with advertisers and agencies across various verticals. The ideal candidate will have over a decade of experience in content development within advertising, showcasing leadership in cross-functional teams. Embrace the opportunity to drive impactful content initiatives while collaborating with diverse teams. This position offers a unique chance to shape the future of advertising strategies and engage with stakeholders to optimize performance.

Benefits

Equity Options

Flexible Work Hours

Health Insurance

Wellness Programs

Professional Development Opportunities

Qualifications

• 10+ years in content development for digital media and advertising.
• Experience leading cross-functional teams to create insights-driven content.

Responsibilities

• Develop sales content strategies tailored to business objectives.
• Collaborate with teams to produce content that aligns with vertical needs.

Skills

Content Strategy Development

Advertising Knowledge

Cross-Functional Team Leadership

Data Analysis

Stakeholder Management

Education

Bachelor's Degree in Business Administration

Master's Degree in Marketing

Tools

Digital Media Platforms

Data Measurement Tools

Job description

About Pinterest:

Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we're on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.

Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other's unique experiences and embrace theflexibility to do your best work. Creating a career you love? It's Possible.

Pinterest continues to see significant growth, development, and transformation. The company strategy is evolving and there is continued focus on increasing market share and driving the adoption of its highest priority advertising solutions across regions and verticals. Pinterest is looking to build out a team of vertical content strategists to build and deliver targeted and effective content that highlights how Pinterest uniquely meets the needs of global advertisers and agencies.

As a Content and Vertical Strategy Lead, you will play a pivotal role in developing and executing content strategies for Pinterest's Global Sales Organization (GSO). This position involves creating and distributing highly relevant content tailored to specific verticals, ensuring deep industry relevance and impact at the company, solution, vertical, and regional levels. In this role, you will also contribute to developing commercial insights that will be integral to a new sales methodology, enhancing the effectiveness and precision of sales efforts. You will collaborate with a multidisciplinary team, including strategists, designers, copywriters, producers, and project managers, to deliver targeted, insights-driven content that aligns with Pinterest's key verticals and geographic priorities. Additionally, you will work closely with the Sales training team to ensure they are fully equipped to leverage this content effectively in their efforts.

Reporting to the Director of Content Strategy, Development & Governance, this role requires a strategic, creative, collaborative, and influential leader with deep full-funnel advertising industry expertise, who can drive creative content development, operational rigor, cross-functional alignment, and global, inclusive thinking.

This position is ideally based in New York City, Chicago, San Francisco, or Seattle.

What you'll do:

Strategic Content Development

• Develop sales content strategy, including messaging, positioning, and value propositions tailored to business objectives, vertical, and regional needs. Identify content gaps, prioritize content development, and align resources.


• Develop deep understanding of key vertical and regional business needs, and highly actionable insights about how Pinterest is uniquely positioned to address those needs.


• Work with colleagues to navigate content production workflows.

Vertical Leadership

• Identify experts across the organization and work collaboratively across teams to build vertical best practices.


• Be the subject matter expert for the vertical / sector understanding industry business challenges and appropriately map to the relevantPinterest business solutions.


• Conduct industry analysis to stay informed about trends, competitive landscape, and emerging opportunities within the vertical, using these insights to drive strategic content initiatives.


• Translate complex industry data into actionable insights and strategic recommendations, enabling the creation of content that resonates with target audiences and supports Pinterest's business objectives within the vertical.

Stakeholder Management

• Facilitate regular communication and collaboration among cross-functional teams, including Sales, Marketing, Product, and Leadership, to align on content priorities, objectives, and strategic direction.


• Actively engage with stakeholders to gather feedback on content needs and effectiveness, ensuring a continuous feedback loop that informs ongoing content optimization and strategic adjustments.


• Provide stakeholders with clear visibility into content strategy, development processes, and performance metrics through regular reports and presentations, enabling informed decision-making and fostering a sense of shared ownership.

What we're looking for:

• 10+ years of experience in developing content for digital media and platforms within advertising-based business models.


• Possesses a strong understanding of lower and full-funnel advertising, data, and measurement and insights into industry and cross-industry client trends. Previous experience with agencies, brands, or consultancies in this capacity is a plus.


• 5+ years of demonstrated experience in leading cross-functional teams to generate compelling, insights-driven content that uniquely addresses customer needs and drives revenue.


• Bachelor's/Master's degree in a relevant field such as Business Administration, Marketing, Strategy, or equivalent experience.


• Proven track record independently leading initiatives as an individual contributor while also managing complex content initiatives, managing multiple stakeholders, and ensuring teams deliver high-quality work on time.


• Demonstrated ability to develop and execute strategic visions that align content initiatives with broader company goals, showcasing comprehensive strategic thinking.


• Ready to enthusiastically embrace AI technology to create systems that deliver custom content at scale.

Relocation Statement:

• This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

In-Office Requirement Statement:

• We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection.


• This role will need to be in the office for in-person collaboration and therefore needs to be in a commutable distance from the Pinterest New York City, Chicago, San Francisco, or Seattle office.

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At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise.

Information regarding the culture at Pinterest and benefits available for this position can be found here.

US based applicants only

$118,543—$244,059 USD

Our Commitment to Inclusion:

Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please completethis formfor support.