Consumer Research & Insights Specialist

Symrise AG; Teterboro (NJ); On-site; USD 60,000 - 80,000; Full time

Job summary

Symrise AG, a global supplier of flavors, fragrances, food and cosmetic ingredients, seeks a Consumer Research Specialist in the United States. You will design and execute consumer research projects, collaborating with Marketing, Innovation, and Customer Experience to deliver actionable insights.

You will use traditional methods and AI tools, draft briefs and questionnaires, manage external vendors, and turn data into compelling reports.

Qualifications

• Bachelor's degree in Marketing, Psychology, Sociology, Food Science, or related field.
• 1-3 years of experience in a consumer research, insights, or marketing analytics role (food & beverage or CPG preferred).
• Strong understanding of consumer research methodologies - both qualitative and quantitative.
• Experience working with third-party research vendors.
• Excellent written and verbal communication skills.
• Must currently live in one of the contiguous US states; travel domestically at least quarterly (to NJ).

Responsibilities

• Assist in the design and execution of qualitative and quantitative research projects (consumer usage & attitude studies, concept tests, customer research).
• Draft research briefs and develop questionnaires, discussion guides, and survey instruments.
• Manage relationships with external research suppliers: from briefings to fieldwork monitoring and deliverable review.
• Analyze data and turn findings into clear, compelling insight reports and visual storytelling decks.
• Collaborate with cross-functional teams to ensure insights are embedded into product and innovation strategy.
• Support the integration of generative AI tools to streamline research reporting.
• Stay current with evolving research tools and best practices in consumer research.
• Potential to support customer presentations or co-creation sessions, showcasing consumer insights as a strategic advantage.
• Other duties as assigned.

Skills

Consumer research methodologies

Analytical mindset

Communication skills

Excel

PowerPoint

Data visualization tools

Generative AI tools

Collaboration

Education

Bachelor's degree (Marketing/Psychology/Sociology/related)

Tools

Tableau

Canva

Miro

Job description

Symrise AG, a global supplier of flavors, fragrances, food and cosmetic ingredients, seeks a Consumer Research Specialist in the United States. You will design and execute consumer research projects, collaborating with Marketing, Innovation, and Customer Experience to deliver actionable insights.

You will use traditional methods and AI tools, draft briefs and questionnaires, manage external vendors, and turn data into compelling reports.