Consumer Research Insights Manager

OATS; Washington (District of Columbia); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

401(k)

Pension plan

Health, dental, and vision plans

Life insurance

Paid time off, holidays

Tuition reimbursement

Job summary

AARP is seeking a Consumer Research Insights Manager to conceptualize and conduct primary and secondary research that informs policies and programs. The role leads a broad portfolio, collaborates with senior stakeholders, and shapes a research agenda to support association priorities.

The position emphasizes capacity building, mentoring staff, and communicating complex results with visual deliverables for decision-makers in a hybrid Washington, DC area environment.

Qualifications

• Bachelor’s degree in social science or marketing; 5+ years of applied research experience.
• Experience in primary and secondary research to generate insights.
• Ability to translate findings into actionable recommendations for policies, programs or products.
• Excellent consultation and communication skills for stakeholders.

Responsibilities

• Advise clients and senior management on research phases, methodologies, and actions.
• Manage a major research portfolio with budgets, vendors and staff.
• Design complex projects and select data collection methods to maximize value.
• Lead data analysis and present findings for decision-makers.
• Mentor junior staff and share knowledge to improve workflows.

Skills

Research methods

Data analysis

Communication

Stakeholder consulting

Policy insight

Education

Bachelor’s degree in social science or marketing

Advanced degree (preferred)

Tools

SPSS

Job description

Overview

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.

AARP’s Policy, Research and International Affairs leads the development and communication of AARP’s public policies and, research and insights on the issues that matter to people 50-plus.

The Consumer Research Insights Manager conceptualizes, develops, and conducts primary and secondary research to develop insights that shape various departmental objectives. Evaluates programs and business priorities to identify improvements and to measure outcomes. Collaborates with management to identify opportunities to streamline consumer insights processes and develop new procedures that support the business unit/department. Leads and collaborates on the development of a research agenda to address the critical questions or provide key data required to support an Association priority.

Responsibilities

• Advises clients, stakeholders, and senior management on all phases of research, including conceptualization, recommendations for research methodology, and recommendations for action from research findings. Manages complex and conflicting relationships among multiple stakeholders. Represents Association’s research to external audiences including the media, legislators, and other organizations in venues including press conferences and professional meetings.
• Manages and collaborates on a major research portfolio with broad Association impact and synthesizes the complex array of data into clear, actionable insights. Develops and manages the overall research plan for the portfolio of work including specific project work plans, project budgets, requests for proposals, vendor selection and management of vendor work. Oversees the work of staff assigned to projects within the portfolio and provides direction, feedback, and contributions to staff performance reviews.
• Conceptualizes and designs complex research projects, including with high-risk or innovative methodologies and highly constrained timelines and resources. Selects the most appropriate data sources and collection methods to maximize the value and utility of the research across the organization, with the goal of building and aggregating a base of knowledge around key issues. Oversees vendors or supervises other staff who implement the data collection plan.
• Determine strategies for data analysis. Conducts and/or supervises data analyses including bivariate analysis, multivariate analysis, and other complex statistical techniques as required. Advises other research staff on statistical and data analytic issues.
• Communicates research findings, often from complex studies or from a program of research, by integrating related research and identifying implications of the research for action by decision-makers. Determines methods to communicate research results and work closely with others to develop clear, impactful deliverables for stakeholders including data visualization and graphics. Responds effectively to complex and challenging requests for clarification and elaboration of research results.
• Serves as an expert resource and is often responsible for work with high visibility and critical outcomes. Plays a leadership role in managing knowledge resources by actively sharing knowledge, collaborating with others, synthesizing research to provide integration and context, and ensuring the maintenance of up-to-date research records that are accessible by others. Stays abreast of key news, policies, and consumer trends related to assigned core issue areas and research portfolio and applies that knowledge to proactively frame future research.
• Develops capacity by coaching and mentoring junior staff, participating in efforts to redesign workflow and systems, and providing peer review and technical assistance to other researchers.

Qualifications

• Bachelor’s degree in social science or marketing and a minimum of 5 years of experience in applied research.
• A solid understanding of social science or marketing theories and principles.
• Proficiency in conducting both primary and secondary research to gather relevant data and generate insights.
• Ability to analyze research findings and develop actionable recommendations that inform policies, programs, strategies or product development.
• Excellent consultation and communication skills to effectively convey research findings and recommendations to stakeholders.

Preferred:

• Advanced degree in social science, policy, or psychology.
• Strong background in both quantitative and qualitative research methods and data analysis (including data analysis software such as SPSS).
• Strategic consultation and insight generation skills.

Additional Requirements

• Regular and reliable job attendance.
• Effective verbal and written communication skills.
• Exhibit respect and understanding of others to maintain professional relationships.
• Independent judgement in evaluation options to make sound decisions.
• In office/open office environment with the ability to work effectively surrounded by moderate noise.

AARP will not sponsor an employment visa for this position at this time.

Hybrid Work Environment

AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.