Consumer Product Marketing Manager, AI

Meta; San Francisco (CA); On-site; USD 160,000 - 224,000; Full time

Job summary

Meta seeks an experienced Consumer Product Marketing Manager to join our global product marketing team. You will help grow products used by billions across Facebook, Instagram, WhatsApp, Threads, and Reality Labs, leading inbound and outbound initiatives and influencing product strategies and positioning.

In this role you will own go-to-market plans, develop metrics, and collaborate with research, policy, and cross-functional partners to drive awareness, adoption and engagement.

Qualifications

• 10+ years of experience in consumer or product marketing.
• Direct experience in Product Marketing, partnering closely with Product teams.
• Experience with consumer GTM strategies based on consumer driven insights.
• Experience working with product, marketing, policy and communications teams at all levels.
• Experience driving presentations with executives and cross functional teams.
• Experience with consumer facing product launches and consumer campaigns.
• Experience developing and driving analytically rigorous marketing campaigns.
• Project management experience.
• Bachelor's Degree in Business, Marketing or Creative discipline, or equivalent practical experience.

Responsibilities

• Influence and shape product strategies, positioning and narratives using data and insights with cross-functional partners.
• Develop and execute go-to-market strategies, goals, metrics, assets, and launch planning.
• Partner with brand and integrated marketing on outbound strategies to drive awareness and engagement.
• Tackle complex problems with strategic recommendations and action plans.

Skills

Consumer marketing

Product marketing

Go-to-market strategy

Data-driven decision making

Executive presentations

Cross-functional collaboration

Project management

Strategic thinking

Copywriting

AI tools integration

Education

Bachelor's Degree in Business, Marketing or Creative discipline, or equivalent practical experience

MBA

Job description

We're looking for an experienced Consumer Product Marketing Manager to join our growing product marketing team, and support our global audience. As a Consumer Product Marketer at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp, Threads, and Reality Labs and drive complex cross-company initiatives. We're looking for seasoned, strategic data-driven, consumer-focused Product Marketing Managers to join our growing global team. This role is responsible for leading inbound and outbound product marketing initiatives. You will be responsible for influencing product strategies and positioning for target audiences, leading go-to-market efforts that drive awareness and adoption and working cross functionally with partners at various altitudes throughout the company. If you are a strategic marketer who is analytical and creative, experience leading complex projects in environments with evolving priorities and timelines and are passionate about connecting consumers with great products, then we'd like to connect with you.

Consumer Product Marketing Manager, AI Responsibilities:

• Influence and shape product strategies, positioning and narratives through the use of data and insights for target audiences in close collaboration with research, product, comms and policy
• Develop and execute on go-to-market strategies including goals, metrics for success, asset development and integrated launch planning with cross functional partners
• Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long-term engagement
• Tackle complex problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems.

Minimum Qualifications:

• 10+ years of experience in consumer or product marketing
• Direct experience in Product Marketing, partnering closely with Product teams
• Experience with consumer GTM strategies based on consumer driven insights
• Experience working with product, marketing, policy and communications teams at all levels of management, both internally and externally
• Experience driving presentations with executives and cross functional teams
• Experience with consumer facing product launches and consumer campaigns
• Experience developing and driving analytically rigorous online and offline marketing campaigns with a variety of internal teams and external stakeholders
• Project management experience
• Bachelor's Degree in Business, Marketing or Creative discipline, or equivalent practical experience

Preferred Qualifications:

• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Internet or technology industry experience
• MBA
• Experience with marketing AI Products
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Copywriting experience

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Equal Employment Opportunity Statement

Meta is proud to be an Equal Employment Opportunity and Affinitive Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$160,000/year to $224,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable.

In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.