Consumer Product Marketing Lead, Link

Stripe; San Francisco (CA); On-site; USD 140,000 - 180,000; Full time

Job summary

Stripe is looking for a Consumer Product Marketing Lead based in San Francisco, California, to own the go-to-market strategy and positioning for Link, its widely used digital wallet. This role centers on translating product innovations into compelling narratives that enhance consumer discovery and loyalty.

The ideal candidate brings over 10 years in product marketing, particularly in B2C, and excels at cross-functional collaboration. You'll drive initiatives from shaping new features to launching and measuring consumer growth metrics.

Qualifications

• 10+ years of experience in product marketing, with 5+ years in B2C products.
• Proven track record developing consumer positioning and go-to-market strategy.
• Strong research and analytical skills to synthesize insights into strategy.

Responsibilities

• Lead go-to-market strategy for Stripe's Link digital wallet.
• Own strategy and execution across positioning for Link.
• Drive consumer research to understand target personas.

Skills

Consumer product marketing expertise

Strategic thinking

Cross-functional collaboration

Data-driven decision making

Excellent communication skills

Research and analytical skills

Job description

Requirements

• An expert in consumer product marketing: You have a strong track record building go-to-market strategies for high-scale B2C products, ideally in fintech, payments, or consumer tech. You know how to earn consumer trust and translate product complexity into clear, irresistible value
• A sharp strategist and structured thinker: You can synthesize research, competitive signals, and product data into a compelling point of view, and you're confident presenting that perspective to senior leadership
• Highly cross-functional: You're a natural collaborator who holds your own in product discussions, aligns with brand and creative teams, and influences without authority across a matrixed organization
• Data-driven and measurement-minded: You define success in metrics, know how to attribute marketing activities to consumer outcomes, and use data to continuously improve your approach
• Comfortable with ambiguity: You thrive in fast-moving, zero-to-one environments and are energized by the challenge of building new capabilities at scale
• 10+ years of experience in product marketing, with 5+ years in B2C products
• Proven track record developing consumer positioning, messaging, and go-to-market strategy for scaled consumer products
• Strong research and analytical skills; ability to synthesize consumer insights, market data, and competitive intelligence into actionable strategy
• Excellent written and verbal communication skills, including experience presenting to and influencing senior stakeholders
• Demonstrated success working cross-functionally across product, brand, creative, and analytics teams

What the job involves

• Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation and Campaigns to name a few
• Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch
• We’re looking to hire a Consumer Product Marketing Lead to own go-to-market strategy and positioning for Link as we scale the world's most widely used digital wallet. Link is Stripe’s digital wallet, already used by 250+ million consumers, with millions more joining the network every month
• This role sits at the center of Stripe's consumer ambitions—translating Link's product innovations into compelling narratives that drive discovery, adoption, and loyalty at scale
• As Consumer Product Marketing Lead for Link, you will own strategy and execution across positioning and go-to-market to grow Link's network—and bring the next hundreds of millions of shoppers into the network
• Define Link's consumer positioning and messaging: Develop and continuously evolve Link's core value proposition and messaging framework for consumers, ensuring a consistent and compelling story across every touchpoint
• Lead go-to-market for product launches: Own the end-to-end GTM strategy for new Link features and consumer experiences, from early product shaping through launch execution and post-launch measurement
• Shape the product roadmap: Be the voice of the consumer in product planning. Synthesize qualitative insights, quantitative research, and competitive intelligence to influence feature prioritization and roadmap strategy
• Partner with Brand Marketing: Work in lockstep with the Brand Marketing team to ensure brand campaigns are grounded in product truths and that high-impact brand moments connect back to measurable product outcomes
• Drive consumer research and insights: Commission and synthesize user research, behavioral analytics, and market data to develop a deep understanding of Link's target personas, adoption barriers, and engagement drivers
• Define and track consumer growth metrics: Set KPIs across the consumer marketing funnel (awareness, activation, engagement, retention), own regular reporting, and use data to continuously optimize the marketing mix
• Influence senior leadership: Communicate product strategy, consumer insights, and marketing results clearly and persuasively to Stripe leadership and cross-functional partners