Consumer Marketing Manager

Dexian; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

Dexian seeks a Channel Marketing (B2C) Program Manager to bridge marketing channels and internal teams. The role involves driving go-to-market strategies, managing editorial calendars, and executing integrated marketing campaigns. Ideal candidates have 10+ years of program management experience in consumer technology, strong analytical skills, and the ability to collaborate effectively across functions.

Qualifications

• 10+ years of experience in program management or related roles within consumer technology.
• Exceptional attention to detail and ability to manage multiple projects.
• Proven track record leading cross-functional projects.

Responsibilities

• Drive go-to-market strategy and maintain editorial calendars.
• Oversee execution of integrated marketing campaigns.
• Manage relationships with stakeholders and align on project priorities.

Skills

Cross-Functional Collaboration

Analytical Skills

Problem-Solving Skills

Education

MBA or Advanced Degree

Job description

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Base pay range

$80.00/hr - $95.00/hr

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Job Title: Channel Marketing (B2C)

Location: Remote

Duration: 6 Month(s)

Pay Range : $80/hr. - $95/hr. on W2 (without any benefits)

Job Description

• We are seeking an experienced Program Manager to act as a key operational partner bridging the gap between marketing channels (both in-app and off-platform) and internal marketing and product teams.
• This individual will be responsible for driving go-to-market (GTM) strategy, maintaining editorial calendars, and ensuring the seamless execution of integrated marketing campaigns.
• The ideal candidate has a strong background in managing cross-functional marketing processes, campaign planning, and stakeholder coordination.
• Success in this role requires excellent communication skills, comfort with ambiguity, and a proven ability to align teams around strategic objectives in a fast-paced, dynamic environment.

Responsibilities

• Build and maintain editorial and GTM calendars across product marketing, brand, social, communications, creator marketing, and product teams.
• Oversee the execution of 360° campaigns, ensuring timely stakeholder contributions and identifying opportunities for process improvement.
• Own and optimize workflows and guidelines for leveraging both owned and shared/paid marketing channels, in collaboration with brand operations, legal, and policy teams.
• Manage day-to-day relationships with internal and external stakeholders, aligning on priorities, deadlines, and deliverables to keep projects on track.
• Lead execution and documentation of all campaign elements, including work-back plans, technical specifications, reporting, and internal communications.
• Organize and facilitate creative workshops with cross-functional and agency partners to develop campaign strategies and creative direction.

Qualifications

• 10+ years of experience in program management or related roles within consumer technology.
• Exceptional attention to detail and ability to manage multiple projects with complex requirements.
• Proven track record leading cross-functional projects involving marketing, brand, design, product, and engineering teams.
• Experience working with data scientists to develop or manage measurement systems.
• Strong data orientation, including familiarity with A/B testing and performance reporting.
• Excellent communication skills with the ability to clearly present business insights and strategic recommendations across all organizational levels.
• Demonstrated ability to collaborate effectively with both technical and non-technical stakeholders.

Must-Have Skills

• Detail and Process Oriented Mindset: Capable of managing both long-term strategic calendars and short-term project plans, from workflow design to execution and reporting.
• Cross-Functional Collaboration: Strong interpersonal skills to lead initiatives involving marketing, brand, social, comms, product, and engineering teams.
• Analytical and Problem-Solving Skills: Ability to address complex problems with strategic thinking and data-driven recommendations.

Nice-to-Have Skills

• MBA or Advanced Degree
• Experience in the internet or technology industry

Interview Process

• 2–3 rounds of 30-minute interviews with cross-functional team members.

Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the 2nd largest minority-owned staffing company in the U.S., Dexian was formed in 2023 through the merger of DISYS and Signature Consultants. Combining the best elements of its core companies, Dexian's platform connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals. Dexian's brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development and Dexian IT Solutions. Visit https://dexian.com/ to learn more. Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Project Management, Product Management, and Marketing

• Industries

  Market Research, Capital Markets, and Marketing Services

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