Consumer Intelligence Manager

The Estée Lauder Companies; New York (NY); On-site; USD 88,000 - 144,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Paid holidays

Vacation time

Wellness programs

Job summary

The Estée Lauder Companies Inc. is a leading manufacturer, marketer, and seller of prestige skin care, makeup, fragrance, and hair care products, with brands like Estée Lauder, Clinique, M·A·C, La Mer, Jo Malone London, and more.

The Manager, Consumer Intelligence will oversee analytics for DECIEM and Dr. Jart+ while collaborating with global brand teams to turn data into actionable insights that guide strategy and growth.

Qualifications

• Must possess excellent oral and written communication skills and a proven ability to build collaborative relationships across functions and with leadership
• 3 to 5 years of experience in social listening, digital analytics, syndicated sales analysis, consumer insights, marketing, or strategy
• Experience in CPG, media agency, beauty, syndicated data supplier, or consulting
• Expertise in social listening, data analytics, and PPT; consumer research experience a plus, including qualitative and quantitative methodologies
• Experience with AI-enabled analytics and social listening tools, including Brandwatch, Talkwalker by Hootsuite, Meltwater, Sprinklr, Emplifi, Synthesio, and YouScan, as well as digital, ecommerce, and insights tools such as Google Analytics 4 and Spate
• Experience with syndicated data platforms such as Circana, Nielsen, Numerator, Yipit, Stackline is a plus.
• Experience integrating sales, CRM, ecommerce, and social listening data
• Ability to translate complex data and research into clear, actionable business recommendations
• Strong strategic thinking, storytelling, collaboration, communication, and project management skills
• Self-directed, flexible, results-focused, and comfortable managing multiple priorities in a highly matrixed organization
• Bachelor’s degree required; degree in marketing, business, research, analytics, or a related field preferred; MBA a plus
• Light travel possible, approximately 0 to 5%

Responsibilities

• Conduct data analytics and social listening to identify consumer, market, competitive, digital, and retail insights using business intelligence and self-service tools to bring the voice of the consumer into critical business decisions
• Conduct category reviews, performance tracking, and competitive analysis to identify whitespace and growth opportunities
• Contribute to brand strategy, skincare category strategy, and corporate and brand initiatives
• Manage external social listening and research partners and vendors, including briefing, methodology, project management, and deliverable quality
• Identify target consumer personas and contribute to acquisition, loyalty, and brand growth strategies
• Manage scorecards, dashboards, and performance tracking tools to monitor business and brand performance
• Manage qualitative and quantitative research with external vendors and internal stakeholders, including briefing, screeners, stimuli, discussion guides, and questionnaires
• Facilitate working sessions to drive education and alignment on key initiatives

Skills

Social listening

Digital analytics

Syndicated data analysis

Consumer insights

Brand strategy

Communication

Project management

Cross-functional collaboration

AI analytics tools

PowerPoint

Education

Bachelor's degree

MBA

Tools

Brandwatch

Talkwalker

Meltwater

Sprinklr

Google Analytics 4

YouScan

Circana

Nielsen

Spate

Synthesio

Job description

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Description

Position Summary:

The Manager, Consumer Intelligence will manage consumer intelligence and analytics for DECIEM, Dr. Jart+ and other brands and skincare initiatives. This role collaborates across global and regional brand teams and cross-functionally to inform decisions and deliver insights against critical business objectives.

The Manager will analyze social and digital analytics, syndicated data, market, retailer, customer, and consumer research data, competitive intelligence, and trends to identify opportunities and inform brand strategy. The role will integrate social listening, sales, panel, CRM, shopper, and consumer data to identify key themes and influence brand and product positioning and sales and share growth.

Responsibilities

• Conduct data analytics and social listening to identify consumer, market, competitive, digital, and retail insights using business intelligence and self-service tools to bring the voice of the consumer into critical business decisions
• Conduct category reviews, performance tracking, and competitive analysis to identify whitespace and growth opportunities
• Contribute to brand strategy, skincare category strategy, and corporate and brand initiatives
• Manage external social listening and research partners and vendors, including briefing, methodology, project management, and deliverable quality
• Identify target consumer personas and contribute to acquisition, loyalty, and brand growth strategies
• Manage scorecards, dashboards, and performance tracking tools to monitor business and brand performance
• Manage qualitative and quantitative research with external vendors and internal stakeholders, including briefing, screeners, stimuli, discussion guides, and questionnaires
• Facilitate working sessions to drive education and alignment on key initiatives

* * *

Qualifications

• Must possess excellent oral and written communication skills and a proven ability to build collaborative relationships across functions and with leadership
• 3 to 5 years of experience in social listening, digital analytics, syndicated sales analysis, consumer insights, marketing, or strategy
• Experience in CPG, media agency, beauty, syndicated data supplier, or consulting
• Expertise in social listening, data analytics, and PPT; consumer research experience a plus, including qualitative and quantitative methodologies
• Experience with AI-enabled analytics and social listening tools, including Brandwatch, Talkwalker by Hootsuite, Meltwater, Sprinklr, Emplifi, Synthesio, and YouScan, as well as digital, ecommerce, and insights tools such as Google Analytics 4 and Spate
• Experience with syndicated data platforms such as Circana, Nielsen, Numerator, Yipit, Stackline is a plus.
• Experience integrating sales, CRM, ecommerce, and social listening data
• Ability to translate complex data and research into clear, actionable business recommendations
• Strong strategic thinking, storytelling, collaboration, communication, and project management skills
• Self-directed, flexible, results-focused, and comfortable managing multiple priorities in a highly matrixed organization
• Bachelor’s degree required; degree in marketing, business, research, analytics, or a related field preferred; MBA a plus
• Light travel possible, approximately 0 to 5%

* * *

Pay Range

The anticipated base salary range for this position is $87,550.00 to $143,800.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.

In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others.

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices.

Michigan Applicants: Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed.

Philadelphia Applicants: Philadelphia's Fair Chance Hiring Law

Rhode Island Applicants: The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law.