Assistant Manager, Retailer.com Performance Marketing (NA)

The Estée Lauder Companies Inc.; New York (NY); On-site; USD 73,000 - 109,000; Full time

Benefits offered by this job

Health insurance

Dental & Vision

Retirement savings plan

Paid time off

Job summary

The Estée Lauder Companies Inc. is seeking an Assistant Manager, Retailer.com Performance Marketing to lead day-to-day performance across NA retailer media programs.

You will partner with Retail Media Networks, brand teams, and the Agency of Record to drive media investments that meet business objectives. You will own retailer media strategy, execution, and reporting, optimizing campaigns for ROAS, CTR, and conversions while coordinating with cross-functional teams and budgets.

Qualifications

• 3+ years of work experience in performance marketing within retail media or CPG with a focus on digital campaign performance analysis and insight development.
• Hands-on keyboard experience activating and managing campaigns; Criteo experience a plus.
• Demonstrated ability to synthesize paid media campaign results into data-driven, actionable insights.
• Skilled in optimizing campaigns toward ROAS, CTR, and conversion metrics.
• Outstanding written and verbal communication skills with focus on data-driven communication.
• Proactive nature with the ability to identify opportunities early and recommend new strategies.
• Excellent time management skills, with the ability to manage multiple brands, retailers, and campaigns concurrently.
• Advanced Excel skills with ability to generate impactful reports

Responsibilities

• Own day-to-day performance of assigned retailer and/or brand portfolios, monitoring pacing, delivery, and KPI attainment.
• QA agency recommendations and optimize strategies; hold agency partners accountable for execution.
• Coordinate with brand teams to gather campaign inputs, product priorities, creative assets, claims, landing pages, SKU lists, and keyword directions.
• Maintain documentation of retailer requirements, timelines, performance benchmarks, and learnings.
• Ensure retailer media strategies align with broader North American media plans and business priorities.

Skills

Performance marketing

Campaign management

Data-driven insights

ROAS optimization

Written communication

Proactive mindset

Time management

Advanced Excel

Tools

Criteo

Job description

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Description

Assistant Manager, Retailer.com Performance Marketing (NA)

Reports to: Director, Retailer.com Performance Marketing

What You’ll Do

The Assistant Manager, Retailer.com Performance Marketing will own the day-to-day performance, execution, and optimization of Retailer.com media programs across an assigned portfolio of brands and retailers in North America. This role is responsible for driving retailer media performance through strategic planning, agency management, creative oversight, reporting, and cross-functional partnership.

The Assistant Manager will serve as the primary business owner for an assigned portfolio, partnering closely with Retail Media Networks, ELC Brand teams, and the Agency of Record to ensure media investments deliver against business objectives.

Responsibilities

Retailer Media Strategy & Planning

• Own retailer-specific media strategies that align brand priorities with retailer capabilities, audience opportunities, inventory, promotional calendars, creative requirements, and measurement frameworks
• Partner directly with retail media networks and our agency of record to understand available solutions, recommendations, optimizations, innovation opportunities, and market-specific best practices.
• Help identify growth opportunities across NA Demand Capture, including keyword coverage, audience strategy, promotional support, always-on investment, tentpole moments, and new product acceleration.
• Ensure media plans are coordinated with the agency of record and brand account teams, brand teams, and merchandising calendars to maximize business impact and avoid duplication or misalignment.

Retailer, Execution & Performance Management

• Own the day-to-day performance of assigned retailer and/or brand portfolios, proactively monitoring pacing, delivery, and KPI attainment.
• QA agency recommendations, pressure test optimization strategies, and hold agency partners accountable for execution, follow-ups, and business outcomes.
• Coordinate with brand teams to gather campaign inputs, product priorities, creative assets, claims, landing page destinations, SKU lists, keyword direction, audience priorities, and promotional details.
• Maintain clear documentation of retailer requirements, campaign timelines, performance benchmarks, reporting cadences, and learnings to build repeatable ways of working across partners.
• Ensure retailer media strategies are aligned with broader North American media plans and business priorities.

Reporting, Insights & Financial Management

• Own ongoing performance monitoring across retailer media investments, identifying risks, opportunities, and optimization recommendations.
• Translate retailer reporting into clear business insights and actionable recommendations for internal stakeholders.
• Partner with Director, brand teams, finance and retail partners to manage budgets, estimates, and other relevant finance processes.
• Build a strong knowledge base of retailer-specific performance benchmarks, media capabilities, reporting nuances and optimization learnings for NA

Qualifications

• 3+ years of work experience in performance marketing within retail media or CPG with a focus on digital campaign performance analysis and insight development
• Hands-on-keyboard experience activating and managing campaigns; Criteo experience a plus
• Demonstrated ability to synthesize paid media campaign results into data-driven, actionable insights
• Skilled in optimizing campaigns toward ROAS, CTR, and conversion metrics
• Outstanding written and verbal communication skills with focus on data-driven communication
• Proactive nature with the ability to identify opportunities early and recommend new strategies
• Excellent time management skills, with the ability to manage multiple brands, retailers, and campaigns concurrently
• Advanced Excel skills with ability to generate impactful repor

Pay Range

The anticipated base salary range for this position is $73,150.00 to $109,200.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.

In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable feder…?

Michigan Applicants:

Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed.

Philadelphia Applicants:

Philadelphia's Fair Chance Hiring Law

Rhode Island Applicants:

The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law.