Consumer Insights Manager

Haribo; Chicago (IL); On-site; USD 115,000 - 145,000; Full time

Job summary

A leading candy manufacturer is seeking a Consumer Insights Manager to drive business strategies through consumer insights and market research. This position requires 6+ years of experience in consumer insights and tools like Kantar, along with a Bachelor's Degree. The role is located on-site in Rosemont, Illinois, with a salary range of $115,000 - $145,000 annually, depending on qualifications and experience.

Qualifications

• 6+ years of work experience in consumer insights or related roles.
• Experience partnering with market research firms.
• Prior experience in the consumer goods industry.

Responsibilities

• Lead development and execution of consumer learning plans.
• Articulate consumer insights and turn them into business strategies.
• Utilize quantitative and qualitative consumer research data.

Skills

Curiosity

Strong analytical skills

Strong communication skills

Strategic and tactical mindset

Education

Bachelor's Degree

Tools

Kantar

IRI

Circana

Nielsen scanner data

Job description

Overview

The Consumer Insights Manager is responsible for combining consumer insights and consumer related market research, along with analytics, to influence business strategy, product design, go to market strategy, and other key business priorities for HARIBO of America. While partnering with external market research partners, this role will use curiosity and data to discover what consumers want, why they want it, and how we can influence them through the development and implementation of strong consumer research. The Consumer Insights Manager will lead the development and execution of our consumer learning plans, market research, and turn those insights into strategies that drive actions for the HARIBO of America business.

Located on-site at the HARIBO of America corporate office in Rosemont, Illinois, the ideal Consumer Insights Manager candidate will have 6+ years of experience in consumer research related roles, experience in the consumer goods industry, a Bachelor\'s Degre, experience partnering with market research firms (example: Ipsos) to execute consumer insights and market research studies, and experience working with consumer research tools (example: Kantar), and the ability to be equal parts strategic and tactical within a lean organization.

Responsibilities

• Lead development and execution of HARIBO of America's consumer learning plans based on business priorities
• Articulate consumer learnings and insights, turn those insights into strategies or recommendations that drive actions for the business
• Partner with market research firms (for example: Ipsos) on the ideation and execution of consumer insights and market research studies
• Utilize consumer research tools (example: Kantar). Understand shopper insights
• Use quantitative and qualitative data as it relates to consumer and market research
• Use curiosity and data to discover what consumers want, why they want it, and how we can influence them through the development and implementation of strong consumer research.

Qualifications

• Bachelor's Degree
• 6+ years of work experience in consumer insights, consumer research, or other related roles
• Experience working with consumer research tools (example: Kantar)
• Experience partnering with market research firms (example: Ipsos) to execute consumer insights and market research studies
• Prior experience in the consumer goods industry

Preferred Qualifications

• MBA, or advanced Degree
• Experience utilizing IRI, Circana, Nielsen scanner data

Skills

• Curiosity - to understand what consumers want, why they want it, and how we can influence them
• Strong analytical skills
• Strong communication skills, both verbal and written, and the ability to present to senior level Executives
• Articulate consumer learnings and insights, turn those insights into strategies or recommendations that drive actions for the business
• Willingness to be equal parts strategic and tactical within a lean organization

Compensation

Target Hiring Pay Range: $115,000 - $145,000 annually

This pay range represents the min/max target annual base salary range HARIBO of America, Inc. may pay for this position at the time of this posting.

Please note, a candidate\'s offered annual salary will be determined by a variety of factors, including but not limited to, the candidate\'s relevant education, experience, qualifications, skills, internal equity, and the geographical location of the role.

EEO / Compliance

HARIBO of America, Inc. is committed to fair and equitable pay practices and complies with all applicable federal, state, and local laws regarding pay transparency.

HARIBO of America, Inc. is an Equal Employment Opportunity Employer and maintains a Drug-Free Workplace. Employment at HARIBO of America, Inc. is subject to post offer, pre-employment drug testing. The Company\'s policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, including protected veteran status, genetic information or any other basis protected by applicable federal, state or local laws. HARIBO also prohibits harassment of applicants or employees based on any of these protected categories. It is also HARIBO\'s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

HARIBO is committed to recruiting, hiring and promoting people with disabilities and veterans. If you need an accommodation to assist with completing the electronic application, please contact the location for which you are applying and ask to speak with the human resources representative or email [e-mail].