Consumer Insights Lead, Subscriptions & Growth (Equity/Bonus)

Google Inc.; Mountain View (CA); On-site; USD 176,000 - 256,000; Full time

Benefits offered by this job

Equity

Bonus target

Benefits

Job summary

Google seeks a Consumer Insights Lead for Subscriptions and Devices & Services to drive consumer and market insights that accelerate adoption across Google One AI, Google Fi Wireless, and future AI plans.

You will design and lead end‑to‑end quantitative and qualitative research programs, partnering with Marketing, Product Management, Strategy & Operations, and UXR to define target users, features, and brand strategy.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 11 years of experience in management consulting, product management and strategy, or analytics in a technology company.
• Experience working with and analyzing data, and managing multiple cross‑functional programs or projects.
• Experience designing and executing quantitative research studies (e.g. segmentation, conjoint/pricing studies, MaxDiff, brand health tracking) and qualitative research methodologies (e.g. focus groups, digital diaries, in‑depth interviews).

Responsibilities

• Act as the primary insights partner by building and executing research roadmaps for Subscriptions and customer growth - particularly Google AI Subscriptions Plans, and Google Fi Wireless.
• Analyze target audiences and execute complex quantitative analyses (e.g., conjoint, MaxDiff) to drive data‑driven feature prioritization.
• Oversee the nbrand health program by tracking and testing campaign positioning to guide go‑to‑market messaging and ensure it drives conversion.
• Direct external research vendors and combine multiple data sources into cohesive, executive‑level narratives for senior leadership.
• Manage external research agencieswhile piloting modern AI‑assisted research tools to increase insights agility and speed.

Skills

Outcome ownership

Problem solving

Stakeholder influence

Domain expertise

Education

Bachelor's degree or equivalent

Master's degree

Job description

Google seeks a Consumer Insights Lead for Subscriptions and Devices & Services to drive consumer and market insights that accelerate adoption across Google One AI, Google Fi Wireless, and future AI plans.

You will design and lead end‑to‑end quantitative and qualitative research programs, partnering with Marketing, Product Management, Strategy & Operations, and UXR to define target users, features, and brand strategy.