Consumer Insights Intern

Flexsteel Industries, Inc.; Dubuque, Northern (IA, KY); Hybrid; USD 21,000 - 30,000; Full time

Job summary

Flexsteel Industries, Inc. is seeking a consumer insights intern to support segmentation, messaging, and product development through research projects.

You will learn strategy in all stages of insights from the ground up, collaborating with marketing, product, sales, and research agencies to deliver actionable results.

Gain hands-on, project-based experience, build leadership visibility through updates and presentations, and contribute to meaningful business impact.

Qualifications

• Pursuing a bachelor's degree; must be completed with second year.
• Strong communication and interpersonal skills; able to present clearly.

Responsibilities

• Collaborate with marketing and product teams on active research projects to meet timelines and share results with cross-functional partners.
• Communicate progress, updates, and key deliverables with research agencies to keep projects on track and on budget.
• Understand segmentation approaches and provide insights to improve future product or marketing projects.
• Support the company's customer-centric positioning by communicating insights to sales, retailers, and other stakeholders.
• Transform narrative and text-content into visually compelling presentations for leadership and other partners.
• Analyze data from research projects to identify trends and support data-driven decisions across marketing and product initiatives.
• All other duties as assigned.

Skills

Marketing research

Consumer research

Communication skills

Cross-functional collaboration

Education

Pursuing a bachelor's degree

Job description

The consumer insights intern is responsible for assisting the team to provide relevant and impactful support in consumer insights research projects. Qualified candidates will have a strong understanding of marketing research & consumer research as it relates to segmentation, marketing messaging, and product development. They should leverage strong communication skills to provide connection between research agencies, product, sales, and marketing. The intern will learn the strategy in all stages of the insights, from the ground up.

Key deliverables at the end of this internship include: A demonstrated understanding of the critical role that consumer insights play in shaping marketing messaging, product design, and organizational strategy. Also, a strong understanding of the business, including a working knowledge of the cross functional partners involved in initiating and utilizing the research results.

MAJOR DUTIES AND RESPONSIBLITIES

• Collaborating with marketing & product teams on active research projects to help meet timelines & pass results to the cross-functional parties.
• Communicating progress, updates, and key deliverables with research agencies to keep projects on track and on budget.
• Understanding Flexsteel's approach to segmentation and provide awareness into areas we can utilize the existing research to improve our future product or marketing projects.
• Support Flexsteel's best-in-class customer focus positioning to find ways to communicate insights to new stakeholders like sales, retailers, and possibly consumers.
• Transforming narrative and text-content into visual presentations or graphically appealing to tell the necessary story while also ensuring quality, accuracy, readability, etc. to deliver to leadership, sales, or other key partners.
• Analyzing data from research projects to identify trends, generate actionable insights, and support data-driven decision-making across marketing and product initiatives.
• All other duties as assigned.

EDUCATION AND EXPERIENCE:

• Pursuing a bachelor's degree (must be completed with second year).
• Strong communication and interpersonal skills.

What Your Summer Will Look Like

Gain hands-on, project-based experience connected to your field of study

Contribute to meaningful, real-world work with business impact

Build leadership visibility through project updates, presentations, and networking opportunities

Collaborate across functions and teams to understand how the business works

Participate in intern-specific events, development sessions, and community-building activities

Equal Opportunity Employer
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