Consumer Card Acquisition Digital Offers & Targeting Strategy Lead

Bank of America; Newark (NJ); On-site; USD 126,000 - 225,000; Full time

Job summary

An established industry player is seeking a Consumer Card Acquisition Digital Offers & Targeting Strategy Lead to drive analytics and strategy development. This role involves leading a team to optimize portfolio performance while maximizing profitability and managing risk. You will collaborate across various departments to innovate and enhance digital acquisition strategies, ensuring a seamless client experience. If you're a strategic thinker with a passion for data-driven decision-making, this opportunity offers a chance to make a significant impact on the organization and its clients.

Benefits

Industry-leading benefits

Paid time off

Employee support resources

Qualifications

• Experience in digital sales channels and optimizing client journeys.
• Ability to analyze data and influence strategy development.

Responsibilities

• Lead team strategies and oversee portfolio trend analysis.
• Identify business trends and communicate findings to management.

Skills

Analytical Thinking

Business Analytics

Data Mining

Fraud Management

Business Process Analysis

Critical Thinking

Influence

Relationship Building

Strategy Planning and Development

Business Case Analysis

Process Performance Measurement

Education

Bachelor's degree in Business, Data Analytics, Computer Science

Master's degree (preferred)

Tools

MS Office (Excel, Word, PowerPoint)

SAS/SQL

Job description

Consumer Card Acquisition Digital Offers & Targeting Strategy Lead page is loaded

Consumer Card Acquisition Digital Offers & Targeting Strategy Lead

Apply locations Newark New York Boston Charlotte Jacksonville time type Full time posted on Posted 2 Days Ago job requisition id 25016749

Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work is core to how we drive Responsible Growth. This includes our commitment to being a diverse and inclusive workplace, attracting and developing exceptional talent, supporting our teammates’ physical, emotional, and financial wellness, recognizing and rewarding performance, and how we make an impact in the communities we serve.

Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Job Description:
This job is responsible for leading a group of team leaders and employees who develop strategies and drive analytics to understand portfolio risk, increase profitability, and optimize operational performance. Key responsibilities include setting strategic priorities for the team, identifying trends, and leading efforts to maximize risk versus return for the business unit. Job expectations include using data and analytics to solve complex problems, coaching employees, and partnering across technology, product, and risk leadership to drive performance.

The Consumer Card Acquisition team drives responsible growth by delivering competitive card products, designed to provide value, savings, and reward clients for their business. We strive to deliver our strategy in a sustainable manner, win in the market, remain focused on the client experience, and manage risk well.

This role is responsible for strategy development and performance management for brand products in digital acquisition channels. As in individual contributor, this associate will collaborate closely with marketing and channel partners, product managers, finance, underwriting, and credit risk to strengthen sales performance and program profitability. This individual will also be responsible for evaluating channel performance and develop new targeting tools (partner with Modeling) to strengthen financial returns and unlock growth opportunities.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Responsibilities:

• Establishes department-wide strategies and oversees portfolio trend analysis, forecasting, and risk/control performance
• Leads innovation by identifying and championing large scaleinitiativesthat improve the risk management, profitability, and control oversight of risks for the business unit
• Identifies business trends based on economic and portfolio conditions and communicates findings to senior management
• Coaches employees on best practices for structuring complex problems, performing analysis, and communicating the results and implications of their work
• Builds and maintains strategic relationships with peers and counterparts across product, technology, and business control functions
• Responsible for achieving unit sales and loan growth objectives, while maximizing financial returns and mitigating risk
• Inform channel level client eligibility, targeting, and offer strategies to maximize sales funnel performance
• Partner with channel teammates to drive innovation, new marketing techniques, and explore 3rd party testing opportunities to expand client reach and program performance
• Partner with the Quantitative Analytics to develop and refine end-to-end digital sales funnel reporting for card acquisition; Develop a deep understanding of the client journey and develop breakthrough solutions to improve program performance
• Responsible for channel sales financial performance and marketing investment decisioning; Ensure risk and return metrics are in-line with financial expectations

Required Qualifications:

• Candidate must have experience & knowledge of Digital sales channels, with a track record of optimizing the client journey to maximize program performance
• Highly motivated self-starter with ability to effectively deliver on data driven tasks
• Ability to analyze data and influence strategy develop
• Proven ability to solve complex problems through structured analytics
• Proven ability to translate complex data insights into actionable business recommendations
• Proficient and demonstrated knowledge of MS office (Excel, Word, PowerPoint)
• Experience developing and executing business strategy & roadmap planning
• Strong strategic thinking skills with a track record of being able to break complex problems down and develop a clear strategy / action plan
• Ability to work across functional lines and organizational levels to drive results
• Innovative mindset with the ability to challenge the status quo
• Ability to proactively identify, analyze, and improve upon existing processes for optimization
• Ability to manage varied set of priorities, both planned and ad-hoc, and adapt within a dynamic and fast-paced environment. High level of multi-tasking
• Excellent verbal and written communication; Comfortable packaging and presenting complex information and insights in a clear and compelling manner to strategic partners and leaders
• Intellectually curious and proactivity identifies and leads research to support go-to-market strategies and tactics, including the optimization of marketing offers, channels, and pricing

Desired Qualifications:

• Proficient in SAS/SQL with hands on experience querying and analyzing large data sets
• Bachelor's degree in Business, Data Analytics, Computer Science, or a related field (Master's preferred)
• Experience working with Quantitative Analytics to inform model and/or targeting tools
• Experience working with 3rd party search and affiliates
• Profit & Loss (P&L) Management
• Strategy Performance Management & Decision Strategy Governance (DSG)

Skills:

• Analytical Thinking
• Business Analytics
• Data Mining
• Fraud Management
• Business Process Analysis
• Critical Thinking
• Influence
• Relationship Building
• Strategy Planning and Development
• Business Case Analysis
• Process Performance Measurement

Shift:

1st shift (United States of America)

Hours Per Week:

40

Pay Transparency details

US - NY - New York - 1114 Avenue Of The Americas - Grace (NY1544)Pay and benefits informationPay range$126,000.00 - $225,000.00 annualized salary, offers to be determined based on experience, education and skill set.Discretionary incentive eligibleThis role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.BenefitsThis role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.

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Bank of America is committed to help employees through the transition period when they’re displaced as a result of a workforce reduction, realignment or similar measure. Please review the resume writing and interviewing tips provided below to help prepare you for your next career opportunity.

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Seven steps to a successful interview
1.Anticipate –Put yourself in the interviewer's position. What do you believe the interviewer is most interested in? Why do you think you have been invited to interview?
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