Consumer Audiences Product Manager, IQVIA Digital (Remote)

IQVIA; Cleveland (OH); Remote; USD 200,000 - 276,000; Full time

Job summary

A leading firm in life sciences located in Cleveland, Ohio is looking for a skilled marketing manager. The role focuses on managing consumer audience strategies while leading teams to innovate in a fast-paced environment. Responsibilities include conducting market research, driving product strategy, and ensuring compliance with U.S. data privacy laws. Ideal candidates have over 10 years of DTC marketing experience and strong leadership skills.

Benefits

Career advancement opportunities

Collaborative work environment

Engagement in professional events

Qualifications

• At least 10 years of experience in DTC marketing, with direct experience in creating consumer audiences.
• Familiarity with U.S. data privacy laws and regulations.
• Ability to lead and inspire teams in a positive and innovative culture.

Responsibilities

• Manage requirements and activities for modeled and predictive products within the Consumer Audiences portfolio.
• Drive strategic vision and product strategy to meet business objectives.
• Conduct market research and analysis to identify customer needs and trends.

Skills

DTC Marketing

Leadership

Presentation Skills

Negotiation Skills

Market Research

Job description

Employer Industry: Life Sciences and Healthcare

Why consider this job opportunity:
- Salary up to $275,600.00
- Opportunity for career advancement and growth within the organization
- Collaborative and innovative work environment
- Engage in speaking engagements and networking events to enhance professional visibility
- Chance to lead and inspire teams in a fast-paced industry
- Involvement in shaping healthcare advertising through consumer audience strategies

What to Expect (Job Responsibilities):
- Manage requirements and activities for modeled and predictive products within the Consumer Audiences portfolio
- Drive strategic vision and product strategy to meet business objectives
- Conduct market research and analysis to identify customer needs and trends
- Oversee internal financial, pricing, legal, and contracting frameworks for products
- Plan, assign, and guide direct reports while addressing employee relations issues

What is Required (Qualifications):
- At least 10 years of experience in DTC marketing, with direct experience in creating consumer audiences
- Familiarity with U.S. data privacy laws and regulations
- Ability to lead and inspire teams in a positive and innovative culture
- Excellent presentation, communication, and negotiation skills
- Strong attention to detail and ability to manage multiple priorities simultaneously

How to Stand Out (Preferred Qualifications):
- Experience with privacy-enhancing technologies (PETs)
- Proven adaptability and flexibility to changing priorities
- Demonstrated ability to work creatively and effectively in a fast-paced environment
- Experience representing a company as a thought leader in the healthcare sector
- Ability to establish and maintain effective working relationships with diverse stakeholders

#LifeSciences #HealthcareMarketing #CareerOpportunity #Leadership #ConsumerInsights #DataPrivacy

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We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer.