Consultant, Digital Marketing & Ecommerce

Cardinal Health; Dublin (OH); On-site; USD 82,000 - 105,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401k

HSA

Paid time off

MyFlexPay

FSAs

Parental leave

Job summary

Cardinal Health in Dublin, Ohio, seeks a Consultant for Digital Marketing & Ecommerce to design and execute digital marketing strategies across B2B platforms and channels. You will develop business plans, campaigns and insights, collaborating with cross-functional teams to drive results.

The role requires SME knowledge of AEM, Adobe Target, and related technologies, with responsibilities spanning content deployment, personalization, and performance optimization.

Qualifications

• 4-8 years of experience preferred.
• Bachelor's degree in Marketing, Business, Communications, Information Systems, Digital Marketing, or related field preferred.
• Experience with Adobe Experience Manager (AEM) or similar CMS.
• Experience with Adobe Target or similar testing/personalization platforms.
• Experience supporting ecommerce websites and digital content.
• Working knowledge of HTML and CSS.
• Experience with Workfront or similar PM tools.
• Strong communication, collaboration, analytical and problem-solving skills.

Responsibilities

• Works with internal clients to develop digital marketing and Ecommerce campaigns based on objectives.
• Presents campaign outcomes with metrics related to engagement, revenue, and ROI.
• Provides insights on customer behavior and campaign effectiveness.
• Collaborates with creative content professionals to develop content for campaigns.
• Deploys content on B2B Ecommerce platforms and other digital channels.
• Monitors, analyzes and optimizes campaign performance across channels.
• Manages and triages production requests ensuring timely completion.

Skills

Digital marketing

Campaign design

Analytics

SEO

Content management

HTML/CSS

A/B testing

Education

Bachelor's degree in Marketing, Business, Communications, Information Systems, Digital Marketing, or related field

4-8 years of relevant experience

Tools

Adobe Experience Manager (AEM)

Adobe Target

Workfront

HTML/CSS

Job description

What Digital Marketing & Ecommerce contributes to Cardinal Health Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services. Digital Marketing & Ecommerce is responsible for developing and driving digital marketing campaigns and strategies that meet and/or exceed business objectives and provide additional insight about our customers across all digital channels.

Job Summary

The Consultant, Digital Marketing & Ecommerce designs and executes digital marketing strategies to help clients maximize the capabilities of Cardinal Health's B2B platforms and other digital marketing channels. The Consultant develops business plans, digital marketing strategies and campaigns that meet and exceed business objectives and provide additional insight into customers. This job collaborates with digital marketing team members to generate creative content and leverage the full capabilities of digital marketing platforms. In addition, this role serves as a subject matter expert for digital experience technologies and is responsible for the execution, optimization, and maintenance of onsite digital experiences across ecommerce and marketing platforms.

Responsibilities

• Works with internal clients such as Product Marketing teams and develops digital marketing and Ecommerce campaigns based on client objectives.
• Applying significant digital marketing knowledge and experience, establishes campaign goals, tactics, and messaging and serves as a subject matter expert for client teams.
• Presents marketing initiative outcomes to clients and demonstrates the impact of marketing campaigns using metrics related to customer engagement, revenue, and return on investment.
• Provides insights on customer behavior and campaign effectiveness.
• Partners with creative content professionals to develop and evaluate creative content for marketing campaigns in alignment with established messaging and campaign objectives.
• Collaborates with digital marketing operations professionals to deploy content on B2B Ecommerce platforms and other digital channels.
• Partners with marketing analytics professionals to proactively monitor, analyze, and optimize digital campaign performance, including web traffic, customer engagement, conversion, and other key performance metrics.
• Summarizes complex data to create actionable insights for clients.
• Independently develops, analyzes, and reports on A/B and multivariate tests to enhance campaign performance and provide customer insights.
• Manages the deployment of marketing content across several digital marketing channels, including Ecommerce platforms, email, social media, web advertising, and onsite digital experiences.
• Ensures alignment of content and tactics across channels and drives customers to relevant solutions based on business objectives.
• Establishes and cultivates long‑term relationships with internal clients, demonstrating ongoing value of digital marketing solutions and communicating new and enhanced capabilities to stakeholders.
• Acts as a mentor to less experienced Digital Marketing colleagues, providing insights from past project experiences and advanced knowledge of campaign tactics, technologies, and performance metrics.
• Builds, publishes, and maintains digital marketing assets including landing pages, promotional banners, targeted messaging, and other content within Adobe Experience Manager (AEM) or similar content management platforms.
• Executes audience targeting, segmentation, personalization, and content activation initiatives through Adobe Target and other digital experience tools.
• Serves as a Subject Matter Expert (SME) for Adobe Experience Manager (AEM), Adobe Target, and other relevant digital marketing technologies, providing guidance and best practice to internal stakeholders.
• Manages and triages production requests, ensuring timely completion, adherence to brand standards, and alignment with business priorities.
• Conducts quality assurance reviews to validate content accuracy, functionality, site performance, tracking implementation, and customer experience prior to deployment.
• Optimizes onsite content and digital experiences utilizing search engine optimization (SEO) and user experience (UX) best practices to improve engagement and conversion.
• Troubleshoots and resolves issues related to content display, site functionality, personalization experiences, and platform performance.
• Collaborates with Ecommerce, IT, Analytics, Product Marketing, and external vendor partners to support digital initiatives and achieve desired business results.
• Ensures onsite customer experiences support omnichannel marketing efforts and effectively communicate key marketing messages while aligning with overall business strategy.
• Partners with Analytics and Technology teams to ensure campaign tracking, revenue attribution, and reporting capabilities function as expected across digital platforms.
• Manages projects and workflow through Workfront or similar project management tools, ensuring work is appropriately prioritized, assigned, tracked, and completed according to established timelines.

Qualifications

• 4-8 years of experience, preferred.
• Bachelor's degree in Marketing, Business, Communications, Information Systems, Digital Marketing, or related field preferred, or equivalent work experience, preferred.
• Experience working within Adobe Experience Manager (AEM) or similar content management systems.
• Experience with Adobe Target or comparable testing, personalization, and audience segmentation platforms.
• Experience supporting ecommerce websites, digital content publishing, and customer experience initiatives.
• Working knowledge of HTML and CSS.
• Experience with Workfront or other project management and workflow management tools.
• Strong communication, collaboration, analytical, and problem‑solving skills.
• Strong attention to detail and commitment to quality.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast‑paced environment.
• Knowledge of SEO, website optimization, and digital experience best practices preferred.

What is Expected of You and Others at This Level

Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects. May contribute to the development of policies and procedures. Works on complex projects of large scope. Develops technical and business solutions to a wide range of complex problems. Solutions are innovative and consistent with organizational objectives. Completes work independently and receives general guidance on new assignments and projects. Work is reviewed for achievement of objectives and overall quality of deliverables. May act as a mentor to less experienced colleagues. Serves as a trusted resource and subject matter expert for digital marketing platforms, content management systems, and digital experience technologies. Identifies opportunities to improve processes, optimize digital experiences, and enhance operational efficiency across marketing and ecommerce functions.

Anticipated Salary Range

Anticipated salary range: $82,100 - $105,480 Bonus eligible: No

Benefits

• Medical, dental and vision coverage
• Paid time off plan
• Health savings account (HSA)
• 401k savings plan
• Access to wages before pay day with myFlexPay
• Flexible spending accounts (FSAs)
• Short‑and- long‑term disability coverage
• Work‑Life resources
• Paid parental leave
• Healthy lifestyle programs

Cardinal Health offers a wide variety of benefits and programs to support health and well‑being.

Headquartered in Dublin, Ohio, Cardinal Health, Inc. (NYSE: CAH) is a distributor of pharmaceuticals, a global manufacturer and distributor of medical and laboratory products, and a provider of performance and data solutions for healthcare facilities. We are a crucial link between the clinical and operational sides of healthcare, delivering end‑to‑end solutions and data‑driving insights that advance healthcare and improve lives every day. With deep partnerships, diverse perspectives and innovative digital solutions, we build connections across the continuum of care. With more than 50 years of experience, we seize the opportunity to address healthcare's most complicated challenges — now, and in the future.

Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.