Consultant and Principal, Enroll360

EAB (Education Advisory Board); Richmond (VA); Remote; USD 95,000 - 129,000; Full time

Job summary

EAB seeks a Consultant and Principal for the Enroll360 team to lead the development of enrollment strategies for higher education institutions. This role emphasizes partner collaboration, strategic insights, and the implementation of innovative marketing solutions, significantly impacting enrollment goals. Ideal candidates will possess extensive experience in recruitment marketing, strong analytical capabilities, and exceptional communication skills, contributing to EAB’s mission of empowering organizations through data-driven solutions.

Benefits

Medical, dental, and vision insurance

20+ days of PTO annually

401(k) retirement savings plan

Employee assistance programs

Wellness programs including gym discounts

Paid parental leave

Financial wellness resources

Qualifications

• 10-12+ years of relevant full-time professional experience.
• Experience in marketing and recruiting undergraduates.
• Intimate familiarity with direct and digital marketing channels.

Responsibilities

• Provide expert guidance on college enrollment strategies and student recruitment.
• Support sales and account executive teams with insights.
• Conduct research on higher education enrollment trends.

Skills

Relationship building

Analytical skills

Public speaking

Marketing strategies

Problem-solving

Education

Advanced degree

Job description

AtEAB , our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employeesby checking out ourrecent awards .

For more information, visit ourcareers page.

The Role in Brief:

Consultant and Principal, Enroll360

The Consultant and Principal, Enroll360 serves as a subject matter expert for the Enroll360 product and solutions product offerings. The Consultant and Principal partners with our internal client development, client account, and corporate marketing teams to provide thought leadership and guidance to advance our current and prospective higher education clients' undergraduate enrollment goals through our proven, customized, data-driven solutions. This is a highly visible role positioned to promote EAB's value proposition to clients, increase overall revenue and profitability, and advocate for future product and service innovations.

This hire may be based in Richmond, VA or Washington, DC; this position is also open to remote employment within the continental United States.

Primary Responsibilities:

• Provide expert guidance and insights on college enrollment strategies, student recruitment marketing, lead generation, digital marketing best practices, and higher education trends to partners, prospects, and internal team members
• Support sales and account executive teams with prospect and partner calls, ad hoc enrollment consulting, and in-person visits, acting as a highly visible and invested member of partners’ EAB team
• Strategize with sales and account executive teams on the most appropriate suite of services to meet prospective clients’ undergraduate enrollment needs; support partner-facing teams by offering in-depth analysis and recommendations to optimize recruitment strategies for college clients
• Create strategic linkages between Enroll360 products and solutions, acting as a thought leader and driver of cross channel recruitment across the organization and in the market
• Collaborate with cross-functional teams to ensure the accuracy and relevance of information shared internally and provided to partners
• Develop and review content, documentation, and training materials tailored for higher education marketing and enrollment solutions
• Conduct research to stay up to date on trends in higher education enrollment, digital marketing innovations, and student recruitment tactics
• Lead training sessions, webinars, and workshops to educate employees and clients
• Participate in conferences, industry events, and professional development activities
• Participate in EAB consulting contracts as required - these may include projects for systems and individual campuses which include assessments, data analysis, creating strategic enrollment management plans with strategies and tactics, and delivering written and in-person recommendations
• This role requires approximately 30% travel

Basic Qualifications:

• 10 – 12+ years of relevant full-time professional experience
• Experience marketing to and recruiting undergraduate and transfer students across varied academic programs and modalities (e.g., on-ground, online)
• Intimate familiarity with direct and digital marketing channels, strategies, and emerging trends
• Proven success in developing strategic initiatives and achieving enrollment goals
• Strong relationship building skills
• Highly developed written, oral, interpersonal, and public speaking skills
• Effective analytical, evaluative, and problem-solving abilities

Ideal Qualifications:

• Advanced degree
• Direct experience working with EAB services to drive enrollment success
• Experience in presenting to peers at national and regional professional conferences
• Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission, values, and aspiration

If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other’s unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

Compensation:

The anticipated starting salary (base) range for thisrole is$95,000 - $129,000per year. Actual salary variesdue to factors that may include but not be limited torelevant experience, skills, and location.At EAB, it isnot typical for an individual to be hired at or near thetop of the starting salary range for their role.

This hire will additionally be eligible for discretionarybonus or incentive compensation. Variablecompensation may depend on various factors,such as individual andorganizational performance.

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:

• Medical, dental, and vision insurance plans; dependents and domestic partners eligible
• 20+ days of PTO annually, in addition to paid firm and floating holidays
• Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
• 401(k) retirement savings plan with annual discretionary company matching contribution
• Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
• Employee assistance program with counseling services and resources available to all employees and immediate family
• Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
• Fertility treatment coverage and adoption or surrogacy assistance
• Paid parental leave with phase back to work program for birthing and non-birthing parents
• Access to milk shipping service to support nursing employees during business travel
• Discounted pet health insurance coverage for dog and cat family members
• Company-provided life, AD&D, and disability insurance
• Financial wellness resources and membership in a robust employee discount program
• Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities

This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.

At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.