Construction Marketing Leader - B2G/B2B Growth

Hinterland Group

Town of Florida (NY)

On-site

USD 85,000 - 120,000

Full time

14 days+

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Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) with company match

Paid time off and holidays

Professional development budget

Job summary

Hinterland Group LLC is seeking a Construction Marketing Manager to lead digital and traditional marketing efforts for our pipeline rehabilitation services. You will translate complex trenchless technology into compelling messages for public works officials, engineers, and procurement teams.

This in-person role is based in Riviera Beach, FL, with travel to trade shows as needed. You will manage multi-channel campaigns, optimize SEO/SEM, and collaborate with cross-functional teams on bids and

Qualifications

Bachelor's degree in Marketing, Communications, Business or related field.
4+ years in digital marketing with at least 1–2 years in a leadership role.
Proven track record managing multi-channel campaigns (digital and traditional).
Proficiency with Google Ads, Google Analytics, Meta Ads Manager and marketing automation tools.
Strong analytical, written and verbal communication skills; budget and vendor management.

Responsibilities

Develop and execute digital marketing strategies to build brand awareness.
Manage campaigns across SEO/SEM, paid social, email and display advertising.
Oversee website and social channels; reflect services like CIPP and trenchless tech.
Create case studies and content highlighting municipal and private projects.
Analyze campaigns with Google Analytics and report KPIs; manage budgets.
Collaborate with business development, estimating and operations teams.