Construction Marketing Leader - B2G/B2B Growth

Hinterland Group; Florida; Sur place; USD 85 000 - 120 000; Plein temps

Avantages offerts par ce poste

Health insurance

Dental insurance

Vision insurance

401(k) with company match

Paid time off and holidays

Professional development budget

Résumé du poste

Hinterland Group LLC is seeking a Construction Marketing Manager to lead digital and traditional marketing efforts for our pipeline rehabilitation services. You will translate complex trenchless technology into compelling messages for public works officials, engineers, and procurement teams.

This in-person role is based in Riviera Beach, FL, with travel to trade shows as needed. You will manage multi-channel campaigns, optimize SEO/SEM, and collaborate with cross-functional teams on bids and

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 4+ years in digital marketing with at least 1–2 years in a leadership role.
• Proven track record managing multi-channel campaigns (digital and traditional).
• Proficiency with Google Ads, Google Analytics, Meta Ads Manager and marketing automation tools.
• Strong analytical, written and verbal communication skills; budget and vendor management.

Responsabilités

• Develop and execute digital marketing strategies to build brand awareness.
• Manage campaigns across SEO/SEM, paid social, email and display advertising.
• Oversee website and social channels; reflect services like CIPP and trenchless tech.
• Create case studies and content highlighting municipal and private projects.
• Analyze campaigns with Google Analytics and report KPIs; manage budgets.
• Collaborate with business development, estimating and operations teams.

Connaissances

Digital marketing

Leadership

Analytics

Multi-channel campaigns

Advertising platforms

CRM/Marketing automation

Budget management

Vendor management

Project management

Communication

Formation

Bachelor's degree in Marketing/Communications/Business

Outils

Google Ads

Google Analytics

Meta Ads Manager

HubSpot/Marketo

SEMrush

Ahrefs

Description du poste

Construction Marketing Manager

Hinterland Group LLC

Location: 2051 West Blue Heron Blvd, Riviera Beach, FL 33404

Reports To: Chief Executive Officer (CEO) and Human Resources (HR)

Employment Type: Full-Time (In-Person)

About Hinterland Group LLC

Hinterland Group is a premier pipeline services and technologies contractor, servicing the water and wastewater industries in both municipal and private sectors. Since 2006, we have proudly served communities across the southeastern United States with all their water and sewer needs, building lasting client relationships through top-rated customer service. We maintain ongoing contracts with municipalities, counties, property management companies, and contractors — including Palm Beach County, Martin County, FDOT, Charlotte County, Manatee County, Polk County, Seminole County, and Clay County — and our expertise spans CIPP (Cured-In-Place Pipe) Technology, Spray Applied Geopolymer (SIPP) Trenchless Sewer Repair, Manhole Coating, Stormwater Management, Wastewater Treatment Solutions, and Sewer Service Lateral Lining. We serve clients throughout Florida and the Carolinas.

Position Summary

The Digital Marketing Manager will own the strategy, execution, and optimization of Hinterland Group's digital and traditional marketing initiatives, promoting our pipeline rehabilitation and trenchless technology services to municipal, governmental, and private-sector clients. This role reports directly to the CEO and HR, and requires a data-driven marketer who understands B2B/B2G marketing and can translate technical services into compelling messaging for public works officials, engineers, and procurement decision-makers. This is a full-time, in-person position based at our Riviera Beach, FL location. Travel is required to attend trade shows and other events as needed.

Key Responsibilities

• Develop and execute digital marketing strategies to build brand awareness among municipalities, counties, property management companies, and industrial/private clients across Florida and the Carolinas
• Manage and optimize campaigns across SEO, SEM, paid social, email, and display advertising, tailored to a B2B/B2G audience
• Oversee the company website, LinkedIn, and other professional social channels, ensuring content accurately reflects our services (CIPP, SIPP trenchless repair, manhole coating, stormwater management, wastewater solutions, sewer lateral lining)
• Create case studies, project spotlights, and content highlighting completed municipal and county contracts to support business development and RFP/bid efforts
• Analyze campaign performance using tools like Google Analytics and report on KPIs (traffic, lead generation, RFP inquiries, ROI)
• Manage the digital marketing budget and allocate spend for maximum ROI
• Collaborate with business development, estimating, and operations teams to align messaging with active bids, contracts, and service capabilities
• Conduct A/B testing to optimize landing pages, ads, and email campaigns
• Stay current on digital marketing trends and best practices within the construction, utilities, and government-contracting space
• Manage relationships with external agencies, freelancers, or vendors as needed
• Supervise and mentor junior marketing staff or coordinators (if applicable)
• Provide regular performance updates and strategic reports directly to the CEO and HR
• Coordinate, schedule, package and direct shipping and materials for tradeshows. Attend trade shows as needed for job position.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field
• 4+ years of experience in digital marketing, with at least 1–2 years in a management or lead role
• Proven track record managing successful multi-channel digital and traditional campaigns
• Proficiency with tools such as Google Ads, Google Analytics, Meta Ads Manager, HubSpot/Marketo, and SEO platforms (e.g., SEMrush, Ahrefs)
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent written and verbal communication skills
• Experience managing budgets and vendor relationships
• Strong project management skills and ability to juggle multiple priorities

Preferred Qualifications

• Experience marketing to municipal, government, or infrastructure/construction industry clients
• Familiarity with trenchless technology, utilities, or civil/environmental services (CIPP, SIPP, wastewater, stormwater)
• Familiarity with marketing automation platforms and CRM systems
• Google Ads / Analytics certifications

Work Arrangement

This is a full-time, in-person role based at 2051 West Blue Heron Blvd, Riviera Beach, FL 33404. Travel is required to attend trade shows and other events as needed.

Compensation & Benefits

• Competitive salary: commensurate with experience and qualifications.
• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off and holidays
• Other perks: professional development budget, etc.