Construction Marketing Director

Hinterland-Group; Florida; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) with company match

Paid time off

Job summary

Hinterland Group LLC in Riviera Beach, FL is seeking a Construction Marketing Manager to lead our digital and traditional marketing initiatives, targeting municipal, governmental, and private clients for trenchless technology services.

The role requires a data-driven marketer with 4+ years in digital marketing and 1–2 years in a management capacity. It is a full-time, in-person position based at our Riviera Beach location, with travel to industry events as needed.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 4+ years in digital marketing with 1–2 years in a leadership role.
• Proven track record managing multi-channel campaigns.
• Proficiency with tools such as Google Ads, Google Analytics, Meta Ads Manager, HubSpot/Marketo, and SEO platforms (e.g., SEMrush, Ahrefs).
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent written and verbal communication skills.
• Experience managing budgets and vendor relationships.
• Strong project management skills and ability to juggle multiple priorities.

Responsibilities

• Develop and execute digital marketing strategies to build brand awareness among municipalities, counties, property management companies, and industrial/private clients across Florida and the Carolinas.
• Manage campaigns across SEO, SEM, paid social, email, and display advertising, tailored to a B2B/B2G audience.
• Oversee the company website, LinkedIn, and other professional social channels, ensuring content accurately reflects our services (CIPP, SIPP trenchless repair, manhole coating, stormwater management, wastewater solutions, sewer lateral lining).
• Create case studies, project spotlights, and content highlighting completed municipal and county contracts to support business development and RFP/bid efforts.
• Analyze campaign performance using tools like Google Analytics and report on KPIs (traffic, lead generation, RFP inquiries, ROI).
• Manage the digital marketing budget and allocate spend for maximum ROI.
• Collaborate with business development, estimating, and operations teams to align messaging with active bids, contracts, and service capabilities.
• Conduct A/B testing to optimize landing pages, ads, and email campaigns.
• Stay current on digital marketing trends and best practices within the construction, utilities, and government-contracting space.
• Manage relationships with external agencies, freelancers, or vendors as needed.
• Supervise and mentor junior marketing staff or coordinators (if applicable).
• Provide regular performance updates and strategic reports directly to the CEO and HR.
• Coordinate, schedule, package and direct shipping and materials for tradeshows. Attend trade shows as needed for job position.

Skills

Digital marketing

Analytics

Budget management

Vendor management

Leadership

Communication

Multi-channel campaigns

Education

Bachelor's degree (Marketing/Communications/Business)

Tools

Google Ads

Google Analytics

Meta Ads Manager

HubSpot/Marketo

SEMrush

Ahrefs

Job description

Hinterland Group LLC in Riviera Beach, FL is seeking a Construction Marketing Manager to lead our digital and traditional marketing initiatives, targeting municipal, governmental, and private clients for trenchless technology services.

The role requires a data-driven marketer with 4+ years in digital marketing and 1–2 years in a management capacity. It is a full-time, in-person position based at our Riviera Beach location, with travel to industry events as needed.