Connected Customer Experience Future Product Planning Analyst

Subaru of America; Camden (NJ); Hybrid; USD 77,000 - 87,000; Full time

Benefits offered by this job

Medical, Dental, Vision Plans

Pension, 401K match

Paid time off & holidays: vacation/sle

Job summary

Subaru of America is seeking a Connected Vehicle Planning Analyst to support CV technology planning across Subaru's product portfolio. The role involves research on market trends, turning insights into BRDs/SDDs, and coordinating with CV, IT, Product, and Marketing teams to align with SOA initiatives.

You will gather requirements, model pricing/ROI, and help develop dashboards and business cases, with hybrid work and 20% travel. The Camden, NJ area is the office location.

Qualifications

• Ability to analyze and interpret quantitative and qualitative data.
• AI-driven selections avoided in this field.

Responsibilities

• Research industry and market trends in CV tech; analyze value, needs, benefits, and ROI.

Skills

Data analysis

Requirements gathering

BRDs & SDDs

Cross-functional collaboration

Agile / Hybrid

JIRA & Confluence

Pricing models

ROI calculations

Research methods

Executive communication

Education

Bachelor's degree or equivalent

Tools

JIRA

Confluence

Excel

PowerPoint

Job description

SUMMARY

Supports the planning of Subaru's future connected vehicle (CV) technology (Digital Cockpit, Vehicle-to-Everything [V2X], Vehicle to Vehicle [V2V], Features as a Service [FAAS], Over-the-Air [OTA], etc.) across the Subaru product portfolio. Supports the formulation of CV product proposals and requests with documentation, market research, metrics, data analytics, trend analysis, and business models. Assists the Future Product Planning team within various points of the product planning processes.

MAJOR RESPONSIBILITIES

• Conducts research on industry and market trends in the connected vehicle (CV) technology automotive space. Analyzes research to determine the value of products in terms of market needs, benefits, and profit. Assists in setting future product priorities and roadmap. Performs competitive analysis of Subaru's CV product portfolio vs competitors.
• Gathers, documents, and validates business requirements from stakeholders across CV, Information Technology (IT), Product Management, Accounting, Marketing, Operations, and Service. Assembles research information and authors and maintains detailed product and feature business requirement documents (BRDs) and Service Definition Documents (SDD) for submission to Subaru Corporation (SBR), ensuring clarity and completeness. Serves as the day-to-day contact for the teams on clarification of product requests and requirements.
• Manages changes and document version control processes. Translates business needs into functional specifications and ensures alignment with technical teams. Collaborates with the
• Connected Cross-Business and Platform Manager and relevant cross-functional teams to ensure Connected Vehicle Business (CVB) requests align with Subaru of America (SOA) initiatives and priorities. Acts as the subject matter expert (SME) between business units and technical teams to ensure successful implementation of requirements.
• Supports process improvement initiatives by identifying gaps and recommending solutions.
• Develops pricing models and business cases for future products and features.
• Analyzes data to support decision-making, including cost-benefit analysis and return on investment (ROI) projections. Supports the creation of dashboards and reports to track key performance indicators (KPIs) and communicates insights to stakeholders.
• Facilitates partner/supplier engagements and product demos.
• Supports the facilitation of customer research studies, including user clinics, focus groups, and surveys; organizes and maintains a research repository.
• Collaborates with North American Subaru, Inc. (NASI) Michigan (MI) Connected Engineering and participates in graphical user interface (GUI)/human-machine interface (HMI) design planning discussions and review workshops.
• Streamlines information, summarizes findings, and develops clear and compelling planning presentation decks tailored for various audiences. Communicates complex data and insights in a clear, actionable manner to stakeholders.
• Participates in product evaluation and benchmarking activities for U.S. automotive market research; orchestrates vehicle rentals for hands-on exploratory research.

ADDITIONAL RESPONSIBILITIES

• Organizes and schedules the CV Planning group's attendance to industry conferences, events, and partner engagements.
• Supports the day-to-day operations for Connected Future Product Planning and Business Development.

REQUIRED SKILLS & PERSONAL QUALIFICATIONS

• Ability to analyze and interpret complex quantitative and qualitative data for proposals and recommendations.
• Experience gathering, documenting, and validating business and functional requirements.
• Strong critical thinking to evaluate scenarios, challenge assumptions, and propose data-driven solutions.
• Experience conducting user research (clinics, focus groups, surveys) and maintaining research repositories.
• Ability to synthesize insights into actionable recommendations for product planning.
• Forecasting and trend analysis skills for strategic planning.
• Advanced Excel and PowerPoint skills for modeling and presentations.
• Familiarity with data visualization tools and organized reporting.
• Knowledge of project management tools (JIRA, Confluence) with the ability to build pricing models, return on investment (ROI) calculations, and business cases.
• Understanding of automotive industry trends and connected vehicle (CV) technology.
• Strong grasp of business processes and ability to translate technical details into business language.
• Excellent written and verbal communication skills for diverse audiences.
• Ability to manage multiple priorities and collaborate across cross-functional requirements.
• Cultural sensitivity and experience working with international stakeholders.
• Familiarity with Agile and hybrid methodologies; ability to adapt to evolving processes.
• Strong workflow and time management skills for prioritization and project planning.
• Problem-solving and decision-making skills under constraints.
• Flexibility and adaptability to changing business and technology conditions.
• Leadership and independent thinking for long- and short-term planning cycles.
• Proven ability to build relationships across business units and facilitate consensus-building.
• Ability to work effectively in a team environment as well as individually.
• Strong ability to collaborate with the team while maintaining the ability to work independently.
• Experience working in collaborative teams to drive toward a long-term project result.
• Prior experience with connected vehicle technology preferred

EDUCATION & EXPERIENCE REQUIREMENTS

Bachelor's degree required or H.S. Diploma and equivalent experience in lieu of degree required with 4-6 years of work experience.

WORK EXPERIENCE

• Office Location: Camden, NJ apart of the Greater Philadelphia Area (Philly)
• Hybrid Role: Hybrid Role - Remote work 2 days per week (after 90 days) [Wednesdays & Fridays]
• Travel: 20% Domestic

COMPENSATION

The recruiting base salary range for this full-time position is $77,000 - $87,000 / year. Within the range, individual pay is determined by factors, including job-related skills, experience, and relevant education or training. Additionally, this role is bonus-eligible , with a target bonus percentage that provides an opportunity to earn even more based on your performance. (Internal Job Grade: P2)

WHY JOIN US?

In addition to competitive salary, Subaru offers an amazing benefits package that includes:

Total Rewards & Benefits:

• Medical, Dental, Vision Plans
• Pension, Profit Sharing, and 401K Match Offerings
• 15 Vacation days, 5 Floating Holidays, 5 Sick days, and 9 Company Holidays
• Tuition Reimbursement Program: $15,000 yearly benefit
• Vehicle Discount Programs

Learning & Development:

• Professional growth and development opportunities
• Direct partnership with senior leadership
• Formal Mentorship Program
• LinkedIn Learning License

Visit our careers landing page for additional information about our compensation and benefit programs.

ABOUT SUBARU

Love. It's what makes Subaru, Subaru®.

As a leading auto brand in the US, we strive to be More Than a Car Company®. Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow. That's what we call our Subaru Love Promise®.

Subaru is a globally renowned automobile manufacturer known for its commitment to innovation, safety, and sustainability. With a rich history dating back to 1953, Subaru has consistently pushed the boundaries of automotive engineering to deliver vehicles that offer not only exceptional performance but also a unique blend of utility and adventure.

Subaru's company culture is built on collaboration, diversity, and a shared passion for our product. We foster an inclusive environment that encourages employees to bring their unique perspectives and talents to the table. Our team members are driven by a common goal: to create exceptional vehicles that inspire and delight our customers.