Concept Designer

Gap Inc; San Francisco (CA); On-site; USD 100,000 - 160,000; Full time

Job summary

Gap Inc. seeks a concept design specialist to lead the Old Navy Female range concepting.

In a fast-paced, creative environment, you will translate global trends into compelling mood boards and theme directions that resonate with customers and reflect the brand's image. You will collaborate with cross-functional teams, present Big Ideas to leadership, and ensure concept content aligns with market trends and business goals while leaning into innovative risk-taking and customer curiosity.

Qualifications

• Proven ability to research and translate trends into concepts.
• Strong mood board and trend deck capabilities.
• Experience with Adobe Creative Suite for content development.
• Comfort working across multiple teams and seasons.

Responsibilities

• Research global markets to identify seasonal trends and inform concept direction.
• Develop concept themes and Big Ideas; present to leadership.
• Ensure concept work aligns with market trends and business strategy.
• Build cross-functional relationships to support concept content delivery.
• Influence strategy for female product lines with macro trends and key items.

Skills

Trend analysis

Mood boards

Adobe Creative Suite

Cross-functional collaboration

Data interpretation

Tools

Adobe Creative Suite

Job description

About the Role

In this role, you will work in an energizing, inclusive, and creative environment focused on concepting and creating sustainable product that exceeds customers' expectations. Your goal is to partner with cross functional team members who collectively are responsible for ensuring that the product style and trend are more than worth the price for our customers. You will execute and deliver the concept design process for the Old Navy Female range from market research, macro trend and theme direction through to trend funnel creation and concept content delivery. Must lean into risk taking and be customer curious!

What You'll Do

• Research global markets in order to identify new seasonal trends, silhouettes, fabrics, techniques, product categories, macro trends and competitive inspiration that inform concept direction for the Old Navy Female range.
• Develop concept Themes, Big Ideas and reporting for the Female product range, advocate for concept ideas by presenting to internal leadership and cross functional partners.
• Ensure concept work reflects market trends and business strategy by interpreting international and domestic concepts and fashion trends as they relate to market demands, company image and business strategy.
• Develop strong internal cross functional relationships to support delivery and execution of concept content.
• Influence strategy for the Female product lines by providing recommendations regarding macro trends, seasonal themes, big ideas and key items, ensuring concept work supports business and customer needs.

Who You Are

• Ability to work in a fast paced, dynamic, and highly collaborative environment, with the ability to juggle multiple seasons at one time and track individual workflow and deadlines.
• Possess an elevated sense of style, aesthetic, and color and understand how to translate trends through the lens of the customer and brand filter.
• Thorough knowledge of concept for fashion from Theme to Big Idea and Key Items.
• Proven experience in high quality, clear and inspirational mood boards and trend decks; computer knowledge including Adobe Creative Suite.
• Ability to assess relatively complex situations and analyze data to make judgments and recommend solutions.