Complex Marketing Manager

Omni Hotels; Atlanta (GA); Hybrid; USD 65,000 - 110,000; Full time

Job summary

The Omni Hotel at the Battery Atlanta and Omni Hotel at Centennial Park seek a Complex Marketing Manager to coordinate day-to-day marketing activities across all channels and align with Omni Corporate PR. The role requires building partnerships, crafting social content, and driving awareness for both properties.

You will manage events, media relationships, and promotional campaigns, while coordinating with internal teams to maximize local visibility and revenue opportunities.

Qualifications

• Bachelor’s degree in marketing or related field; 2–3 years of related work experience.
• Strong event planning and networking skills.
• Excellent written and verbal communication, grammar and editing skills.
• Proficient in Microsoft Office Suite; basic image editing.
• Familiar with primary social channels incl. Facebook, Twitter, Instagram, Pinterest.
• Knowledge of HTML and digital environments.
• Minimum four years’ travel, lifestyle or brand marketing/PR experience.

Responsibilities

• Drive local creative community awareness and build customer fan base who support and partner on happenings and programming.
• Lead driver for all partnerships creating a unique environment for vendors to showcase products and promotions.
• Create brand-appropriate and social channel-specific content that draws attention and generates PR traction.
• Develop and execute promotions and packages that represent a luxury lifestyle.
• Write blog posts and posts on social channels to increase social traffic to OmniHotels.com.
• Collaborate with sales to drive revenue during lean times with unique offerings and events.
• Coordinate ad placement and information for magazines, newspapers and other publications as outlined in the marketing plan.
• Assist corporate PR in promoting the Omni Hotels and supporting PR events.
• Maintain relationships with PR firms and partners to evaluate opportunities increasing brand awareness.
• Create and retain relationships with local media representatives, photographers, and writers.

Skills

Event planning

Networking

Social media

Content creation

Writing

Education

Bachelor's degree in Marketing

2-3 years related experience

Tools

Microsoft Office

HTML basics

WordPress

Google Analytics

Hootsuite/TweetDeck

Photoshop basics

Job description

Complex Marketing Manager

Overview

The Omni Hotel at the Battery Atlanta and the Omni Hotel atCentennial Parkwill bepositioned and supported by this role of coordinating day-to-day activities and awareness through all types of marketing channels. This person will collaborate with the Omni Corporate PR and Marketing team on brand initiatives and act as a liaison with key partners in Atlanta.A passion for building long lasting relationships, the creation of unique events and meetings, relationshipmanagement, all things digital, strong writing skills, a collaborative spirit, and attention to detail will drive success in this position.

This position will have marketingresponsibilitiesforboth ofOmni's Atlanta properties: Omni Hotel at Battery Atlanta and Omni Hotel atCentennial Park.

Responsibilities

• Drive local creative community awareness and build customer fan base who support and partner on happenings and programming
• Leaddriverfor all partnerships creating a unique environment for vendors toshowcaseproducts and promotions. Especially through F&B
• Create brandappropriateand social channel-specific content that draws the attention of the experience seeker and lifestyle enthusiast andgenerates word of mouth and positive PR traction.
• Development and execution of promotions and packages thatrepresenta unique lifestyle of luxury
• Write blog posts, tweets,updatesetc. and post on allappropriate socialchannels with the goal of increasing social traffic to OmniHotels.com.
• Works with the sales team to drive revenue during need times through unique offerings and events
• Create and Maintain content editorial calendar.
• Coordinate ad placement and complete information for magazines, newspapers and any other publication as outlined in the marketing plan.
• Work withcorporatePR team as necessary or requested toassistthem in promoting the Omni Hotel andsupporthotelin PR events.
• Maintain effectiverelationshipwith PRfirmandpartnerto evaluate andleveragelocal and national opportunities to increase brand awareness.
• Create,developandretainrelationships with local media representatives, photographers, and writers.
• Active participation in industry,communityand social organizations to increase Hotel's community visibility and enhance involvementperception.
• Monitor and engage on various social media platforms, replying to comments, messages, inquiries,complimentsand complaints in brand voice.
• Act as a liaisonin ordering all marketingand Sales related printing projects, such as brochure materials, posters, ads, direct mail pieces, invitations, promotional items, etc.
• Coordinate all elements for new signage and in-room collateral (to include design, copy,photographyand output).
• Collaborate with multi-department contacts to gather and develop content.
• Develop presentations/proposals/recaps as needed.
• Provide advertising support for the purpose of generating incremental hotel revenues and local community visibility.
• Proof and edit all collateral before processing print requests.
• Manage social media sites for the hotel (i.e.Facebook and Instagram). Keep up with social media trends toPRthe hotel.
• Ensure hotel activity and associate accomplishments are brought to the attention of the corporate offices and mentioned in company publications.
• Assistwith communication management and message counseling ina crisis situationand act as a liaisonforcorporateexecutive team.
• Ensure that listings in all directories and magazines areaccurateand current.
• Maintain current information on websites forhotelwith ecommerce.
• Evaluate advertising opportunities whenappropriate.
• Coordinate hotel reservations in conjunction with trade agreements andmaintainrecordof complimentary stays.
• Promptly respond to all media requests, provideaccurateinformation, offer imagery and quotes whenappropriate.
• Act aspointof contact for photography shoots. Coordinate shot schedule, blockspaceand notify necessary departments.
• Handle all billing for the required activities within the role.
• Complete VIP welcome cards and amenity requests for all media and marketing related guests.
• Maintain organized,neatand properly coded filing systems for all marketing, sales, and PR related files. Files must be current and chronological.
• Generate purchase orders for all Sales and Marketing related items. DOM approvalrequiredbefore order is placed.

Qualifications

• A Bachelor’s degree in marketing,businessor related field, with 2 – 3 years of related work experience or an equivalent combination of training, experience, and/or education.
• Strong networker with natural flare for event planning and programming.
• Connected to the local scene or strong knowledge of what is locally relevant.
• Excellent written and verbal communication,grammarand editing skills.
• Strong organizational skills and attention to detail.
• Proficient in Microsoft Office Suite.
• Basic image editing skills.
• General understanding of HTML and digital environments
• Excellent working knowledge of all primary social channels including but not limited to Facebook, Twitter, Google+, Instagram, and Pinterest.
• Knowledgeof andexperience with Hootsuite and/orTweetdeck,Wordpress, and Google Analytics and native social channel analytical tools would beadvantageous.
• Aptitude and eagerness to understand Content Marketing,Social Mediaand Mobile in a brand environment.
• Minimum of four years’ travel,lifestyleor brand marketing/PR experience.
• A background in food, music, entertainment a plus