Competitor Insights Manager

Jobtailor; Missouri; On-site; USD 130,000 - 190,000; Full time

Job summary

GM is seeking a senior leader to head competitive intelligence for its automotive portfolio in the United States. The role drives insights that shape program direction, product strategy, and strategic decisions across EV and ICE offerings.

You will translate data and industry research into actionable guidance for senior leadership and collaborate across Strategy, Marketing, Engineering, and Product Programs.

Qualifications

• Bachelor’s degree in a relevant field.
• 8+ years of experience in automotive, strategy, market analysis, engineering, or related fields.
• Broad knowledge of automotive competitive landscape, markets, brands, vehicle segments, trends, supplier activity.
• Previous people leadership experience.
• Demonstrated experience in a competitive insights/competitive intelligence role.
• Ability to translate complex competitive data into actionable insights and recommendations that influence product and technology decisions.
• Works effectively across functions to align stakeholders and drive well-reasoned decisions.
• Highly action-oriented with ownership, follow-through, and urgency.
• Excellent written and oral communication skills.

Responsibilities

• Lead competitive intelligence efforts for GM’s product portfolio, delivering insights that shape program direction and strategic decision-making.
• Provide meaningful insights derived from data, industry research, tools and cross-functional synthesis to enable informed portfolio decisions.
• Monitor and assess industry developments across OEMs and suppliers, identifying major strategic shifts, technology roadmaps, partnerships, and risks/opportunities.
• Conduct rigorous evaluations of product concepts and quantify market opportunities to support strategic decisions.
• Deliver comprehensive competitive assessments, such as EV strategy comparisons and benchmarking of ADAS technologies.
• Support cross-functional partners with competitive landscapes, trend analyses, and assessments of competitor vehicles.
• Partner with program teams to ensure competitive context for ICE and EV product design across the portfolio.
• Prepare and deliver executive-ready insights, summarizing fast-evolving competitive environments clearly and concisely.

Skills

Analytical skills

Leadership

Communication

Critical thinking

Problem solving

Ownership

Education

Bachelor’s degree

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

• Lead competitive intelligence efforts for GM’s product portfolio, delivering insights that shape program direction and strategic decision-making.
• Provide meaningful insights derived from data, industry research, tools and robust cross‑functional synthesis to enable informed portfolio decisions.
• Monitor and assess industry developments across OEMs and suppliers, identifying major strategic shifts, technology roadmaps, partnerships, and emerging risks and opportunities.
• Conduct rigorous evaluations of product concepts, quantify market opportunities, and identify segment and technology trends that support strategic marketing decisions.
• Deliver comprehensive competitive assessments, such as EV strategy comparisons, propulsion outlooks, and benchmarking of advanced driver assistance and hands‑free driving technologies.
• Support cross‑functional partners, including Strategy, Innovation, Marketing, Engineering, and Product Programs with competitive landscapes, trend analyses, and assessments of competitor vehicles.
• Partner with program teams to ensure they have the necessary competitive context to design and deliver profitable, compelling ICE and EV products across the portfolio.
• Prepare and deliver executive‑ready insights, summarizing complex, fast‑evolving competitive environments in a clear and concise manner.

Requirements

• Bachelor’s degree.
• 8+ years of experience in automotive, strategy, market analysis, engineering, or related fields.
• Broad knowledge of automotive competitive landscape, markets, brands, vehicle segments, trends, supplier activity.
• Previous people leadership experience.
• Demonstrated experience in a competitive insights/competitive intelligence role.
• Proven ability to translate complex competitive data into actionable insights and recommendations that influence product and technology decisions.
• Works effectively across functions to align stakeholders and drive well‑reasoned decisions.
• Highly action‑oriented with strong ownership, follow‑through, and urgency.
• Exceptional ability to distill complex subjects into clear, concise insights for senior leaders.
• Comfortable navigating ambiguity and developing insights from loosely defined problems.
• Demonstrated ability to challenge assumptions and offer fact‑based recommendations, even when they run counter to prevailing views.
• Strong analytical, technical, and critical‑thinking skills, with the ability to manage multiple priorities simultaneously.
• Excellent written and oral communication skills.
• Proficient in Microsoft Word, Excel, PowerPoint.

Core Competencies

Demonstrates expertise in competitive intelligence and market analysis within the automotive sector, leveraging strong analytical skills to provide actionable insights that influence product and technology strategies. Proven ability to communicate complex information clearly to senior leadership while effectively collaborating across functions.

Highest-signal resume keywords

• Competitive Intelligence
• Market Analysis
• Automotive Industry Knowledge
• Cross-Functional Collaboration
• Analytical Skills

ATS Optimization Keywords

Hard Skills

• Data Analysis
• Market Research
• Product Evaluation
• Competitive Assessment
• Trend Analysis

Soft Skills

• Leadership
• Communication
• Critical Thinking
• Problem Solving
• Ownership

Industry Keywords

• Automotive Competitive Landscape
• OEMs
• EV Strategy
• Propulsion Outlooks
• Advanced Driver Assistance Technologies

Tools & Technologies

• Microsoft Word
• Microsoft Excel
• Microsoft PowerPoint