Competitive Intelligence and Market Strategy Analyst

University of Massachusetts Medical School; Shrewsbury (MA); Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Competitive Intelligence and Market Strategy Analyst to join their dynamic team. This role involves conducting in-depth market research and analysis to identify growth opportunities and evaluate competitor strategies. You'll collaborate with various teams, manage multiple projects, and synthesize data for executive review. The position offers the flexibility of remote work while participating in on-site meetings as needed. If you're passionate about market strategy and have a knack for analytical thinking, this is a fantastic opportunity to make a significant impact in a forward-thinking environment.

Qualifications

• 5-7 years of experience as a market research analyst in health care consulting.
• Strong analytical and communication skills for data interpretation.

Responsibilities

• Conduct research to identify market trends and new business opportunities.
• Collaborate with teams to support market and internal analysis.

Skills

Market Research

Analytical Skills

Communication Skills

Detail-oriented

Interpersonal Skills

Creativity and Innovation

Project Management

Self-motivation

Education

Bachelor's Degree

5-7 years experience in market research

Tools

Microsoft Office

SalesForce

GovWin

CommBuys

Job description

Explore the Possibilities and Advance with Us.

Competitive Intelligence and Market Strategy Analyst Job Number: 2025-47823
Category: Other
Location: Shrewsbury, MA
Shift: Day
Exempt/Non-Exempt: Exempt
Business Unit: ForHealth Consulting
Department: ForHealth Consulting - Market Growth & Transformation - W401429
Job Type: Full-Time
Salary Grade: 47
Union Code: Non Union Position - W60- Non Unit Professional
Num. Openings: 1
Post Date: March 6, 2025

Under the direction of and reporting to the Executive Director, Market Development & Organizational Transformation, the Competitive Intelligence and Market Strategy Analyst will conduct extensive research and analysis to source new business opportunities, identify market trends, evaluate competitor business strategies (pricing, sales, etc.), and uncover patterns in internal sales operations and business development data (No/No-Go, Win/Loss, etc.) to help ForHealth Consulting reach its short- and long-term growth goals.

This is a remote position, with the ability to participate in on-site team meetings as needed.

• Develop a deep knowledge of the current market position and strategic growth plan of ForHealth Consulting overall, as well as each service line and product specifically.
• Source new opportunities, including but not limited to Requests for Proposal (RFPs), utilizing tools such as GovWin, CommBuys, and other procurement websites.
• Develop and manage a standard of work for the timely and accurate sourcing of opportunities (e.g., RFPs).
• Understand the current and future intended markets of ForHealth Consulting products and identify opportunities.
• Perform and analyze market research to understand the competitive environment for specific opportunities.
• Monitor and analyze industry news and developments and provide succinct briefings.
• Develop and manage FOIA/PRR process for RFPs.
• Identify patterns and propose strategies by synthesizing internal and external sources of information.
• Collaborate with Business Intelligence team on development of market intelligence reporting.
• Create and run regular reports that summarize key findings related to market dynamics.
• Synthesize market research for regular executive review.
• Work independently and in partnership with functional teams to support market and internal analysis.
• Have responsibility across multiple, concurrent projects.
• Develop and evolve standard work.
• Perform other duties as required.

REQUIRED EDUCATION and WORK EXPERIENCE

• 5-7 years experience as a market research analyst, preferably in health care consulting, professional services, or a related industry.
• Demonstrated success in identifying new business or growth opportunities for organizations.
• Proven ability to bring creativity and innovation to research efforts.
• Analytical skills to understand significant amounts of information and data.
• Communication skills for gathering and interpreting data and presenting results to senior leadership.
• Detail-oriented in developing analyses and tracking opportunities.
• Ability to work on multiple projects for multiple teams simultaneously.
• Strong interpersonal skills to communicate with individuals at multiple levels.
• Ability to work independently as well as in a team environment.
• High level of self-motivation and accountability.
• Ability to thrive in a fast-paced, remote environment.
• Experience in reading and parsing RFxs.
• Proficient in Microsoft Office products (Word, Excel, PowerPoint).

PREFERRED WORK EXPERIENCE

• Experience in health care and/or human services consulting.
• A sample of market research and analysis briefings, presentations, etc.
• Proficient in integrated business management and CRM software, including SalesForce.