Competitive Analyst, Media Planning

National Asset Mgmt Incorporated; Des Moines (IA); Hybrid; USD 48,000 - 54,000; Full time

Job summary

Green & Wood Media Services is seeking a Competitive Analyst to join the Media Planning team through the 2026 cycle. This entry-level role will monitor competitive ad spend across TV, streaming, and digital, assembling fast, actionable reports for the Advanced TV team and clients.

You’ll work with the VP, Advanced TV, building relationships with station reps and vendors, and ensure data accuracy under deadline pressure as Election Day approaches.

Qualifications

• Strong written and organizational skills.
• Deep comfort with Microsoft Excel and Google Sheets, Google Docs, Google Presentations.
• Ability to manage several live reports simultaneously without losing accuracy.
• Interest in or familiarity with political campaigns and how paid media fits into them.
• Exposure to tools like AdImpact or similar ad-tracking platforms is a plus, but not required.

Responsibilities

• Track competitive ad spend across a slate of races — federal, statewide, and down-ballot — spanning linear TV, streaming/CTV, and digital placements.
• Build relationships with station reps and vendor partners to source timely, accurate competitive data.
• Log spend and placement data into GWMS reporting systems and keep reports current on a rolling basis.
• Adapt reporting formats to match individual client needs and preferences.
• Flag notable shifts in competitor spend, targeting, or creative strategy to the Advanced TV team.
• Run basic quality checks on spend data before it reaches internal teams or clients.
• Turn around updated reports on tight deadlines, particularly in the final weeks before Election Day.

Skills

Strong written and organizational:

Excel & Google Sheets

Google Docs/Presentations

Multitask under deadline

Campaigns interest

AdImpact familiarity

Data reporting

Education

Political Science background

Communications background

Statistics background

Tools

AdImpact

Job description

Department: Media Planning

Reports to: VP, Advanced TV

Type: Full-time, Non-Exempt — Political Cycle Position

Pay Rate: $48,000 – $54,000 annually ($23.08 – $25.96/hour, based on a 40-hour week), commensurate with experience

Hours: 8:00 AM – 4:00 PM CST, Monday–Friday. Evenings and weekends required periodically, especially in the closing weeks of the cycle. Overtime paid for hours worked beyond 40/week per the Fair Labor Standards Act and applicable state law.

Location: United States, Remote. Must be based in the U.S.

Travel: None required.

Term: Starts as soon as possible; candidates must be available to begin work by August 14, 2026. Position runs through November 14, 2026.

Job Description

Green & Wood Media Services is looking for a Competitive Analyst to join the Media Planning team through the close of the 2026 cycle. This is an entry-level role for someone who wants a front-row seat to how competitive spend actually moves a race — tracking placements across linear TV, streaming, and digital, and turning that into reporting the Advanced TV team and our clients can act on fast.

You’ll work closely with the VP, Advanced TV, monitoring a slate of competitive campaigns ranging from federal to statewide to down-ballot races, and building the relationships and reporting habits that make that data useful under deadline pressure — especially as Election Day approaches.

GWMS works with Democratic candidates for federal, state, and local office, along with progressive-aligned organizations, ballot measure campaigns, and public affairs clients.

Key Responsibilities

• Track competitive ad spend across a slate of races — federal, statewide, and down-ballot — spanning linear TV, streaming/CTV, and digital placements.
• Build relationships with station reps and vendor partners to source timely, accurate competitive data.
• Log spend and placement data into GWMS reporting systems and keep reports current on a rolling basis.
• Adapt reporting formats to match individual client needs and preferences.
• Flag notable shifts in competitor spend, targeting, or creative strategy to the Advanced TV team.
• Run basic quality checks on spend data before it reaches internal teams or clients.
• Turn around updated reports on tight deadlines, particularly in the final weeks before Election Day.

Education & Experience

No specific degree is required; a background in Political Science, Communications, Statistics, or a related field is a plus. No professional experience is required, but candidates should be comfortable managing multiple live spreadsheets and reports at once under deadline pressure. Campaign, field, or data experience is a differentiator.

Skills & Software

• Strong written and organizational skills
• Deep comfort with Microsoft Excel and Google Sheets, Google Docs, Google Presentations
• Ability to manage several live reports simultaneously without losing accuracy
• Interest in or familiarity with political campaigns and how paid media fits into them
• Exposure to tools like AdImpact or similar ad-tracking platforms is a plus, but not required

Remote Work

This is a fully remote position, open to candidates based anywhere in the U.S. You’ll need a stable internet connection and a workspace that supports focused, deadline-driven work. GWMS is headquartered in Des Moines, IA; standard hours are 8:00 AM – 4:00 PM CST.

Equal Opportunity

Green & Wood Media Services is an equal opportunity employer. We are committed to building a team that reflects the communities we serve, and we welcome applicants of every race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, and background. All employment decisions are made on the basis of qualifications, merit, and business need.