Community Sales Director

Atria Senior Living; Rocklin (CA); On-site; USD 45,000 - 52,000; Full time

Benefits offered by this job

Paid holidays

PTO

Health Insurance

Dental

Vision

Life Insurance

401(k) with employer match

Tuition reimbursement

Anniversary rewards

Job summary

Atria Senior Living in Rocklin, California is seeking a Community Sales Director to drive revenue, market the community, and cultivate relationships with referral sources to generate qualified inquiries and lease activity.

The role requires extensive community outreach, strong leadership, and the ability to forecast move-ins while coordinating with executive leadership to ensure occupancy targets are met.

Qualifications

• Minimum 1 year of related sales experience.
• Bachelor’s degree preferred.
• Strong customer service and organizational skills required.
• Must be able to work flexible hours including evenings, weekends, and holidays.

Responsibilities

• Achieve and exceed monthly and quarterly revenue targets.
• Develop internal and external marketing for the community.
• Build strategic relationships with referral sources to generate inquiries.
• Spend >50% of time outside the community generating inquiries.
• Lead generation and move-in facilitation through outreach to providers, hospitals, and senior organizations.
• Maintain and utilize CRM for inquiries and follow-ups.

Skills

Sales experience

Customer service

Communication

Organization

Multitasking

Driving

Education

Bachelor’s degree

Tools

CRM software

MS Office

Job description

Overview

We create communities where employees thrive in their work, helping our residents thrive in their homes.

Atria Senior Living’s family of brands has openings for individuals looking for a career with outstanding benefits, including:

• Paid holidays and PTO
• Community employees may receive annual anniversary rewards dependent on classification.
• Benefits package also includes Health, Dental, Vision, and Life Insurance
• Retirement Savings Plan / 401(k) employer match
• Tuition reimbursement (U.S Based Communities)

*Enrollment in benefits varies by employee classification; anniversary reward amounts vary by location

Responsibilities

The Community Sales Director (“CSD”) is responsible for achieving and exceeding the community’s monthly and quarterly revenue/sales targets; developing the community’s internal and external marketing; and building the community’s strategic relationships with various referral sources to produce highly qualified inquiries. Along with other Atria employees, the CSD promotes the leasing and marketing success of the community.

• Spend over 50% of time outside of the community generating inquires to meet and exceed monthly and quarterly revenue targets.
• Generate inquiries and move-ins from targeted referral sources by developing and maintaining relationships outside of the community, including but not limited to health care providers, hospitals, rehabilitation facilities, retirement and estate planners, real estate service providers, senior organizations, appropriate special interest groups, local civic groups/leaders and other community contacts.
• Collaborate with Executive Director (“ED”) to forecast move-ins accurately.
• Facilitate training and continuous in-servicing for all community staff that may field an inquiry call or conduct a walk-in or scheduled tour.
• Ensure that responses to inquiries are handled properly, timely and with appropriate follow-up and demonstrate sense of urgency regarding occupancy rates.
• Position ED or Resident Services Director (“RSD”) as local experts on aging through facilitating introductions, joint sales calls, and strategic sales & marketing events.
• Develop and maintain strong relationships with national and local referral agencies.
• Quickly engage new inquiries on the phone and in person with the objective of helping guide them towards a sale.
• Follow-up with in-home visits to potential residents or at locations of influencer(s).
• Build relationships with inquiries and potential residents through discovery, listening with empathy and asking follow-up questions.
• Accurately maintain the community’s Customer Relationship Management database by collecting and entering information about new inquiries and creating prompt, creative, and personal next steps after each interaction.
• Curate extraordinary customer experiences through home visits, hospital/rehab visits, highly personalized tours, and personal follow ups.
• Work with the ED to develop and implement a rolling 90-day Sales and Marketing Plan.
• Manage and monitor community marketing budget. Operate within established budgetary guidelines.
• Help ED recognize first impressions and rent-ready apartment challenges/opportunities.
• Ensure smooth hand-off of committed customers to ED, RSD and Community Business Director for care assessment and lease due diligence.
• Monitor the market and the competition of other senior living communities outside of Atria.
• Create, market and implement engaging events for inquiries and local influencers, both inside and outside of the Community.
• Serve as a resource by educating and providing information to those who advise seniors on health and alternative living options.
• May perform other duties as needed and/or assigned.

Qualifications

• One (1) or more years of related sales experience.
• Bachelor’s degree from a four year college or university preferred.
• Must possess strong customer service skills, basic financial knowledge of revenue and profitability, strong computer and electronic file management skills and strong organizational skills.
• Must have the ability to maintain confidentiality
• Must be organized, detail-oriented, and able to multi-task.
• As dictated by business needs, must be able to work flexible hours, including evenings, weekends, and holidays.
• Position requires driving responsibilities (may use Company provided vehicle and/or personal vehicle).
• Must possess valid driver’s license.

Salary Range

The wage range for this position is $33.00/hr - $37.95/hr, dependent on prior work history and experience