Community Sales Director

Phoenix Senior Living; Midlothian (VA); On-site; USD 65,000 - 95,000; Full time

Job summary

The pearl at Watkins Centre is seeking a Community Engagement Director to drive sales and marketing at the community level, generating new leads, converting them to move-ins, and implementing Phoenix sales systems.

You will report to the Executive Director and collaborate with regional teams on reporting, data management, and outreach. The role emphasizes outreach, referrals, and occupancy growth.

Qualifications

• College degree preferred.
• 3-5 years experience in sales and marketing, preferably in senior housing.
• Experience working with the elderly and/or disabled is highly desirable.

Responsibilities

• Generate new sales leads and convert leads to move-ins at the community level.
• Implement Phoenix sales systems and develop eternal business relationships to generate referrals.
• Provide detailed weekly and monthly sales and marketing productivity reports.
• Maintain CRM lead tracking database and keep contact records current.
• Conduct bi-annual competitive market research and present data to regional teams.
• Meet monthly with sales team to review activity and SOPs.

Skills

Windows

PowerPoint

Excel

Communication skills

Confidentiality

Prioritization

Teamwork

Education

College degree

3-5 years sales/marketing experience

Job description

The pearl at Watkins Centre is seeking a Community Engagement Director to join their team!

The Community Engagement Director reports to the Executive Director

PURPOSE

Sales & Marketing | Community Relations

The Community Engagement Director is responsible for hands on sales execution at the community level through generating new sales leads, converting leads to move-ins, implementing Phoenix sales systems, developing eternal business relationships to generate referrals.

Principal Duties And Responsibilities

Sales & Marketing | Community Relations

Accounting

• Codes and submits community sales department invoices for processing and payment. Understands and manages the department budget to include labor and the other expenses and its impact on the community's bottom line.

Analysis/Reporting

• Provides detailed and accurate weekly and monthly sales and marketing productivity reports, critical success factors (comparing industry trends), including analysis, to the community Executive Director and/or Phoenix senior operations team
• Manages sales and marketing data, audits, training, analysis, and implementation
• Maintains a thorough working proficiency of Customer Relationship Management (CRM) lead tracking database and keeps all contact records current.
• Ensures inquiry forms are always available at the front desk
• Ensures qualified leads are entered into the CRM database
• Completes Marketing Action Plan when required on a timely basis each month
• Conducts bi-annual competitive market research and provide the regional sales team with all data (i.e., including rates, apartment sizes, services, and amenities) necessary to complete an accurate ranking and analysis of designated competitors in the communities' market.
• Understands competitive opportunities & threats and presents strategic alternatives to combat these to the Executive Director and Regional Sales Team.

Communication

• Presents the company in a positive and professional manner
• Presents self in a positive and professional manner
• Meets monthly with sales team to review sales and marketing activity, quality assurance, and other key marketing issues
• Assists in completion, production, and roll-out of Standard Operation Procedures

Sales

• Strives to educate the community at large about Phoenix's unique approach to senior living services.
• Recognizes opportunities to market Phoenix Senior Living communities and acts upon them as appropriate
• Works in partnership with corporate Marketing Support to insure new lead generating activity has appropriate marketing support to maximize effectiveness
• Provides customer service by responding to corporate phone, mail, or email inquiries and appropriately communicating to the community(s)\Regional Operations Team
• Positively influences and impacts sales activities for the community
• Assures that occupancy and sales productivity goals are consistently met
• Meets or exceeds standards in sales productivity
• Conducts tours with prospective residents and their families
• Personally closes new sales in the community
• Implements, monitors, and promotes resident referral programs to generate new referrals
• Conducts professional outreach for lead generation purposes
• Maximizes occupancy and revenue opportunities for the community

Requirements

EDUCATION/EXPERIENCE/LICENSURE- CERTIFICATION

• College degree preferred, 3-5 years experience in sales and marketing, preferably in senior housing
• Previous experience working with the elderly and/or disabled in a paid or volunteer position is highly desirable

LICENSE – CERTIFICATION

Not applicable.

Skills And Abilities

• Computer proficiency with working knowledge of Windows, Power Point, Excel software
• Ability to be flexible and work in an environment that promotes teamwork and collaboration
• Excellent communication skills, both verbal and written and the ability to relate in a positive and professional way to a diverse resident and employee population
• Ability to maintain a high level of confidentiality regarding residents, employees, staff and the community
• Demonstrated ability to set priorities, complete assignments in a timely manner while managing multiple duties and responsibilities
• Demonstrated ability to be innovative and creative and have patience, high energy and resourcefulness in problem solving

Physical Requirements

In an 8 hour workday, associate may stand / walk:

Hours at one time: 2-4

Total hours/ day: 4-6

In An 8 Hour Workday, Associate May Sit

Hours at one time: 0-2

Total hours/ day: 2-4

In An 8 Hour Workday, Associate May Drive

60-120 minutes, 3-4 times a week

Associate will support / assist: (Maximum lbs)

Frequency: 50 lbs

Occasionally: 150 lbs

Associate will lift / carry (Maximum lbs)

Frequency: 40 lbs

Occasionally: 70 lbs

Associate Will Use Hands For Repetitive

Simple grasping, pushing, and pulling, fine manipulation

Associate Should Be Able To

Bend: Occasionally

Squat: Occasionally

Kneel: Occasionally

Climb:Occasionally

Reach:Occasionally, 3 feet