Community Relations Specialist (Hybrid)

Maryland Wellness; Cumberland (MD); On-site; USD 45,000 - 65,000; Full time

Job summary

Maryland Wellness is seeking a Community Relations Specialist to connect with the community and promote access to mental health resources. The role involves attending local events, building partnerships, and enhancing the organization's presence, aimed at supporting underserved populations. Candidates should have a Bachelor's degree in a relevant field along with outstanding communication skills and experience in outreach.

Qualifications

• Must have excellent interpersonal and communication skills.
• Experience in healthcare or nonprofit settings preferred.
• Bachelor’s degree in relevant fields is required.

Responsibilities

• Build relationships and foster trust within the community.
• Plan and execute community events for outreach.
• Maintain high referral response and track leads accurately.

Skills

Interpersonal skills

Communication skills

Organizational skills

Flexibility

Self-discipline

Technology proficiency

Education

Bachelor’s degree in Public Health, Communications, Social Work, Human Services, Psychology

Tools

CRM systems

Job description

Description

The Community Relations Specialist strengthens Maryland Wellness’s connection with the community by building relationships, fostering trust, and increasing access to mental health services. This role is actively present in the communities we serve, attending local events, collaborating with organizations, and engaging directly with individuals to ensure they are aware of and connected to available mental health resources. Through strategic outreach, advocacy, and in-person engagement, the Community Relations Specialist works to bridge gaps in care, particularly for underserved populations. By cultivating partnerships, raising awareness, and creating opportunities for direct connection, this role helps position Maryland Wellness as a trusted, accessible, and responsive provider of mental health services.

Requirements

• Drive the growth of Maryland Wellness by generating new leads, establishing high-impact partnerships, and fostering relationships that align with and advance our mission.
• Attend and represent Maryland Wellness at key meetings 90% of the time to ensure representation in stakeholder discussions.
• Organize and participate in community events to engage audiences and strengthen the organization's community presence.
• Maintain a 95%+ referral response rate and implement standardized communication strategies, including automated thank-you emails and proactive engagement, to ensure timely follow-ups and increased access to care.
• Plan and execute high-visibility events to increase brand presence, aiming for a 15-20% increase in attendance and engagement.
• Capture and leverage event impact data (photos, testimonials, metrics) to demonstrate organizational impact and raise awareness.
• Organize and participate in community events to engage audiences and strengthen the organization’s community presence.
• Maintain a 95%+ referral response rate and implement standardized communication strategies, including automated thank-you emails and proactive engagement, to ensure timely follow-ups and increased access to care.
• Plan and execute high-visibility events to increase brand presence, aiming for a 15-20% increase in attendance and engagement.
• Capture and leverage event impact data (photos, testimonials, metrics) to demonstrate organizational impact and raise awareness.
• Track all leads, referrals, and events with 90% accuracy in Copper CRM and Google Calendar, ensuring seamless operations and timely follow-ups.

QUALIFICATIONS:

• Must be highly flexible and able to adapt to change.
• Self-disciplined, self-starter, and able to work independently.
• Outstanding interpersonal skills with the ability to effectively build relationships with individuals of all ages, ethnicities, gender identities, education levels, and work experiences.
• Ability to effectively engage with internal staff and external agencies.
• Must be able to operate a vehicle for travel expectations within the community.
• Understands and maintains confidentiality and all regulations regarding HIPAA and 42 CFR Part 2.
• Exhibits professionalism, a friendly demeanor, and is a positive representative of the company over the phone and in person.
• Excellent written and verbal communication skills, including the ability to speak to a variety of audiences using a variety of platforms.
• Comfort with computers and technology, particularly regarding various methods of communication.
• Strong multi-tasking and organizational skills to manage multiple tasks and projects.
• Reliable, ethical, and honest work ethic.

EXPERIENCE AND EDUCATION:

• Bachelor’s degree in Public Health, Communications, Social Work, Human Services, Psychology, or a related field.
• Professional or volunteer experience in healthcare, behavioral health, or nonprofit settings.
• Familiarity with CRM systems (e.g., Copper) and data-driven decision-making.

REQUIRED CERTIFICATION OR LICENSE:

CPR and First Aid Certified