Community Relations Manager

Homestead Healthcare; Farmington Hills (MI); On-site; USD 52,000 - 78,000; Full time

Benefits offered by this job

Mileage reimbursement

Medical, dental, and vision insurance

Paid time off

Employee recognition events

Advancement opportunities

Bonuses tied to referrals

Job summary

Homestead Healthcare in Michigan seeks a Community Liaison to lead referral generation and drive business growth for our home care services. This is a results-driven role requiring independence, relationship-expertise, and ownership of referral metrics that impact profitability.

You will build partnerships with hospitals, SNFs, hospice, and clinics, maintain a weekly presence, and collaborate with intake and care teams to onboard clients.

Qualifications

• 3+ years in community outreach, marketing, or liaison roles in healthcare.
• Proven track record of meeting referral quotas.
• Excellent communication and presentation skills.
• Strong network of referral sources in the local counties.

Responsibilities

• Develop and execute a referral growth strategy with hospitals, SNFs, and physicians.
• Leverage relationships to generate qualified home care referrals.
• Maintain 10-15 hours weekly presence at referral partners.
• Meet or exceed monthly and quarterly referral targets.
• Track referral activity and pipeline using CRM.
• Provide market feedback to inform strategy.
• Represent the company at community events and health fairs.
• Collaborate with intake and care teams to onboard referred clients.
• Flexibility to assist in other capacities as needed.

Skills

Relationship building

Networking

Communication

Presentation skills

Self-motivated

Time management

Job description

We are seeking a highly motivated, experienced, and connected Community Liaison to lead referral generation efforts and drive business growth for our home care agency. This is a results-oriented position that demands an individual who understands the industry landscape, has strong existing relationships, and can produce measurable outcomes.

This is not an entry-level position. You will be expected to operate independently, take full ownership of your territory, and be accountable for referral metrics that directly impact the company’s profitability.

Key Responsibilities

• Develop and execute a referral growth strategy targeting hospitals, skilled nursing facilities, assisted living, hospice, physician offices, case managers, and other community partners.
• Leverage existing relationships to generate qualified referrals for home care services (personal care, companionship, etc.).
• Maintain a weekly presence (10-15 hours minimum) at assigned referral partners and to strengthen engagement and drive referral flow.
• Meet or exceed monthly and quarterly referral targets as defined by leadership.
• Track and report on referral activity, relationship status, and pipeline using CRM or tracking tools.
• Provide feedback on market trends and competitor activity to inform strategic decisions.
• Represent the company professionally at community events, health fairs, and networking meetings.
• Collaborate with intake and care coordination teams to ensure timely onboarding of referred clients.
• Flexibility to help in our capacities as needed

Key Performance Indicators (KPIs)

• # of Qualified Referrals per Week/Month
• Conversion Rate of referrals to active clients
• Revenue Generated from referral sources
• # of Weekly In-Person Visits/Hours Logged at assigned facilities
• # of New Referral Relationships Established per Quarter
• Client satisfaction and feedback from referred cases

Qualifications

• 3+ years of experience in community outreach, marketing, or liaison role in home care, hospice, or healthcare-related field
• Proven track record of meeting or exceeding referral quotas
• Strong network of referral sources in Wayne, Oakland, Macomb, Washtenaw counties
• Excellent communication, networking, and presentation skills
• Self-motivated, proactive, and results-focused
• Ability to work independently and manage your schedule effectively
• Valid driver’s license and reliable transportation required

Compensation

• Competitive base salary
• Performance-based bonuses tied to referral volume and revenue generation
• Mileage reimbursement and expense coverage for community visits

Benefits

• Opportunities for advancement
• Medical, dental, and vision insurance
• Employee recognition events
• Paid time off