Community Relations Director

Anchor Health; San Jose (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

Anchor Health is seeking a Marketing/Community Education Liaison to advance admissions to Hospice through strategic marketing and education to hospitals, SNFs, and physicians in the San Jose area. The role emphasizes building strong community relationships, presenting educational sessions, and promoting the hospice philosophy.

Bachelor’s degree required; healthcare marketing or clinical liaison experience is preferred, with excellent communication skills and the ability to work independently

Qualifications

• Experience in marketing, preferably hospice or other healthcare environment.
• Clinical liaison (LVN or RN) with strong marketing skills and experience preferred but not required.
• Strong verbal and written communication skills.
• Self-starter with ability to create own leads.
• Able to maintain an organized approach to territory management and work with limited supervision.
• Able to work as part of an inter-disciplinary team.
• Able to meet and exceed monthly goals.
• Able to support and promote the Hospice philosophy to referral sources in the medical industry.

Responsibilities

• Generate business by creating and maintaining relationships with physicians and other referral sources.
• Prepare and conduct calls and in-service presentations to potential referral sources.
• Participate in community programs and presentations to promote Anchor Health services.
• Promote privacy, dignity and well-being of patients.
• Support positive public relations with patients, families and providers.
• Serve as a resource to advance the organization's hospice mission and care philosophy.

Skills

Marketing experience

Public speaking

Communication skills

Territory management

Education

Bachelor's Degree

Job description

AnchorHealthLLC

JobTitle/Position:Marketing/CommunityEducationLiaison/Clinical Marketing Liaison

ReportsTo:ExecutiveDirector/Administrator/VP of Business Development

TheCommunity Education Liaison/Clinical Marketing Liaisonwill be responsible for facilitating patient admissions to Hospice via marketing and education activities with contracted and potentially contracted hospitals, skilled nursing facilities, respite centers, physician, and other community resources.Proven track record and strong community contacts preferred.

Some of the specific job duties include, but are not limited to:

1. Generate business by creating new and maintaining existing relationships with physicians and other medical professionals, community and senior organizations, hospitals, appropriate special interest groups, discharge planners, nursing home professionals, assisted living facilities, and other potential referral sources.
2. Prepare and conduct calls and In-service presentations to potential referral sources.
3. Participate in community and organizational programs, making presentations and joining as a member where appropriate, to facilitate a broader knowledge of the Hospice philosophy and to promote Anchor Health services.
4. Promote an atmosphere which allows for the privacy, dignity and well-being of all patients.
5. Promote positive public relations with patients, family members, and healthcare providers.
6. Serve as a resource both internally and externally by supporting the mission and vision of the organization, particularly as it applies to palliative and end of life care.

Education:

Bachelor's Degree in a related field

Professional Experience:

• Experience in marketing, preferably hospice or other healthcare environment (i.e. Home Health, Long Term Care, Pharmaceuticals)
• Clinical liaison (LVN or RN) with strong Marketing skills and experience preferred but not required
• Strong verbal and written communication skills.
• Self-starter with ability to create own leads.
• Able to maintain an organized approach to territory management and work with limited supervision.
• Able to work as part of an inter-disciplinary team.
• Able to meet and exceed monthly goals.
• Able to support and promote the Hospice philosophy to referral sources in the medical industry