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Aqua Ridge Senior Living is seeking a Community Relations Director in California to drive occupancy by expanding referral networks and coaching prospects from inquiry to move-in.
You will build quarterly sales/marketing plans, analyze markets, and execute outreach and events for ALW and CalAIM partners. Expect a fast-paced onsite schedule with balance across community visits and on-campus activities.
As Community Relations Director, you will own occupancy outcomes by expanding Aqua Ridge Senior Living’s referral network and guiding prospects from first inquiry through move-in. You’ll build a quarterly sales/marketing plan, run market analyses, and execute outreach and events that resonate with ALW and CalAIM-informed partners.
Your day begins at the community with a quick scan of census, lead status, and the week’s priorities, then you schedule outreach with the partners most active in ALW and CalAIM referral flows. You may spend the morning on the road visiting clinics, case managers, and community-based organizations, then return to prep for a tour block or a small on-campus event that helps families connect the dots from eligibility to fit. Throughout the day, you keep the CRM clean-logging touchpoints, updating next steps, and confirming timing so move-ins stay coordinated and low-friction. Before you wrap, you review what’s shifting in the local market and refine tomorrow’s plan. Some weeks include weekend time to meet decision-makers when they’re available.