Community Relations Director

Hobart Filler Metals; Holland (MI); On-site; USD 100,000 - 125,000; Full time

Job summary

Join a forward-thinking company as a Community Relations Director, where you will lead the sales and marketing efforts to enrich the lives of seniors. In this dynamic role, you'll conduct tours, organize community events, and maintain vital relationships with residents and families. Your leadership will drive the outreach programs that attract new residents, ensuring a vibrant community atmosphere. This position offers a unique opportunity to make a meaningful impact while working in a supportive and engaging environment. If you're passionate about serving seniors and thrive in a sales environment, this is the perfect opportunity for you.

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Retirement Benefits

Paid Time Off

Short-term Disability

Long-term Disability

DailyPay Access

Qualifications

• Experience in senior housing or hospitality sales is preferred.
• Must be outgoing, organized, and self-motivated.

Responsibilities

• Conduct tours and maintain relationships with prospective residents.
• Implement community outreach programs to generate referrals.
• Achieve monthly move-in goals and manage sales activities.

Skills

Sales Experience

Communication Skills

Organizational Skills

Customer Relationship Management (CRM)

Leadership

Education

College Degree

Tools

CRM Systems

Job description

Company Description
Do you have HEART? We are looking for individuals who can embrace our mission to purposely brighten and enrich the lives of those we serve with HEART; Hospitality, Excellence, Appreciation, Respect & Teamwork. This individual is responsible for fulfilling leasing and move-in goals. They are also expected to maintain a positive image of the community with referral sources, residents, and employees. The Community Relations Director will lead the sales and marketing department at the community.

Job Description

• Schedule, organize, and conduct tours with prospective residents of independent and assisted living, memory care, and skilled nursing.
• Respond and follow-up with all walk-ins, phone-ins, and mail-ins timely and appropriately.
• Create, plan, and implement events with the Sales and Marketing Team and Program Director to bring in prospective residents, current leads, and professionals such as seminars, speakers, themed events, and family nights.
• Develop and maintain a good working relationship with residents, families, and professional providers of care.
• Maintain a working knowledge of all software programs.
• Participate in weekend call coverage in Manager Rotation unless they have a standing schedule that already encompasses one or more weekend days.
• Secure the required number of budgeted move-ins and achieve net gains each month.
• Treat each inquiry with value.
• Work closely with the Executive Director and Regional Director of Operations, and Divisional Director of Sales and Marketing in the development and implementation of the quarterly marketing plan.
• Create and implement a strong community outreach program that generates the necessary number of referrals to reach sales goals.
• Complete quarterly media planning with current vendors on a timely basis.
• Keep the Executive Director informed of all sales activity daily.
• Maintain Senior Lifestyle Hot Board/Move-in Move-out board.
• Communicate any special needs of incoming residents to the appropriate personnel.
• Manage use of the sales toolbox.
• Assure every alternative is considered before closing a lead.
• Keep informed of all trends, developments, concepts, and techniques in the field that affect the product.
• Understand the needs of seniors and the aging process.
• Maintain and work an active, meaningful waitlist.
• Visit competitors quarterly.
• Maintain confidentiality of all pertinent information.
• Comply with all Senior Lifestyle Policies, city, state, and federal regulations pertaining to Residents’ accounts as it relates to Medicare, third-party billing, etc.
• Interact professionally and effectively with all levels of the organization, residents, family members, etc.
• Perform other duties as assigned.

Qualifications

• Senior housing or hospitality sales experience preferred.
• Experience with a competitive outside and inside sales environment.
• College degree preferred but not required.
• Outgoing, personable, competitive, organized, and self-motivated leader.
• Must have a valid driver’s license.
• English fluency preferred.
• Does not take “no” as an answer and is not afraid of rejection.
• Professional in speech and dress and has a passion for serving seniors.
• Proficient with CRM systems and metrics.

Additional Information
Senior Lifestyle offers a comprehensive benefits plan to eligible team members including health, dental, vision, retirement benefits, short-term disability, long-term disability, and paid time off. All Senior Lifestyle positions are eligible to use DailyPay, an application that allows you to access your earned but unpaid wages before your next payday. Senior Lifestyle requires that all employees provide proof of COVID-19 vaccination unless exempt due to medical, religious, or personal beliefs. Government requirements or exclusions may apply.

Seniority level

Director

Employment type

Full-time

Job function

Other

Industries

Industrial Machinery Manufacturing