Community Relations Director

Senior Lifestyle; Cincinnati (OH); On-site; USD 45,000 - 75,000; Full time

Job summary

An established industry player in senior living is seeking a dynamic Community Relations Director to lead the sales and marketing efforts. This role involves conducting tours for prospective residents, fostering relationships with families and care providers, and executing community outreach programs. The ideal candidate will possess strong sales experience, exceptional communication skills, and a passion for serving seniors. Join a team that values HEART—Hospitality, Excellence, Appreciation, Respect, and Teamwork—and make a meaningful impact in the lives of residents. This is a fantastic opportunity to thrive in a supportive environment while achieving sales goals and enhancing community engagement.

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Retirement Benefits

Paid Time Off

Short-term Disability

Long-term Disability

DailyPay Access

Qualifications

• Preferred experience in senior housing or hospitality sales.
• Must have a valid driver's license and English fluency.

Responsibilities

• Conduct tours with prospective residents and respond to inquiries.
• Develop and maintain relationships with residents and families.
• Implement community outreach programs to generate referrals.

Skills

Sales Experience

Customer Relationship Management (CRM)

Communication Skills

Organizational Skills

Leadership

Education

College Degree

Tools

CRM Systems

Job description

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Company Description
Do you have HEART? We are looking for individuals who can embrace our mission to purposely brighten and enrich the lives of those we serve with HEART; Hospitality, Excellence, Appreciation, Respect & Teamwork. This individual is responsible for fulfilling leasing and move in goals. They are also expected to maintain a positive image of the community with referral sources, residents, and employees. The Community Relations Director will lead the sales and marketing department at the community.

Job Description

• Schedule, organize, and conduct tours with prospective residents of independent and assisted living, memory care, and skilled nursing.
• Respond and follow-up with all walk-ins, phone-ins, and mail-ins timely and appropriately.
• Create, plan, and implement events with the Sales and Marketing Team and Program Director to bring in prospective residents, current leads, and professionals such as seminars, speakers, themed events, and family nights.
• Develop and maintain a good working relationship with residents, families, and professional providers of care.
• Maintain a working knowledge of all software programs.
• Participate in weekend call coverage in Manager Rotation unless a standing schedule already encompasses one or more weekend days.
• Secure the required number of budgeted move-ins and achieve net gains each month.
• Treat each inquiry with value.
• Work closely with the Executive Director and Regional Director of Operations, and Divisional Director of Sales and Marketing in development and implementation of the quarterly marketing plan.
• Create and implement a strong community outreach program that generates the necessary number of referrals to reach sales goals.
• Complete quarterly media planning with current vendors on a timely basis.
• Keep Executive Director informed of all sales activity daily.
• Maintain Senior Lifestyle Hot Board/Move in Move out board.
• Communicate any special needs of incoming residents to the appropriate personnel.
• Manage use of sales toolbox.
• Assure every alternative is considered before closing a lead.
• Keep informed of all trends, developments, concepts, and techniques in the field that affect product.
• Understand the needs of seniors and the aging process.
• Maintain and work an active, meaningful waitlist.
• Visit competitors quarterly.
• Maintain confidentiality of all pertinent information.
• Comply with all Senior Lifestyle Policies, and city, state, and federal regulations pertaining to Residents’ accounts as they relate to Medicare, third-party billing, etc.
• Interact professionally and effectively with all levels of the organization, residents, family members, etc.
• Perform other duties as assigned.

Qualifications

• Senior housing or hospitality sales experience preferred.
• Experience in a competitive outside and inside sales environment.
• College degree preferred but not required.
• Outgoing, personable, competitive, organized, and self-motivated leader.
• Must have a valid driver’s license.
• English fluency preferred.
• Does not take “no” as an answer and is not afraid of rejection.
• Professional in speech and dress with a passion for serving seniors.
• Proficient with CRM systems and metrics.

Additional Information
Senior Lifestyle offers a comprehensive benefits plan to eligible team members including health, dental, vision, retirement benefits, short-term disability, long-term disability, and paid time off. All Senior Lifestyle positions are eligible to use DailyPay, an application that allows you to access your earned but unpaid wages before your next payday. Senior Lifestyle requires that all employees provide proof of COVID-19 vaccination unless exempt due to medical, religious, or personal beliefs. Government requirements or exclusions may apply.

Seniority level

• Director

Employment type

• Full-time

Job function

• Hospitals and Health Care

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