Community Relations Director

Grace Point Place Memory Care; Chicago (IL); On-site; USD 85,000 - 115,000; Full time

Job summary

Grace Point Place Memory Care is seeking a results-driven Sales and Marketing Director to lead the community's outreach, admissions, and occupancy goals. You will manage the full sales cycle, develop referral networks, plan events, and collaborate with leadership to grow our resident community with compassion and integrity.

This role requires strategic thinking, relationship-building, and the ability to supervise admissions, track occupancy, prepare reports, manage budgets, and ensure a superior

Qualifications

• High school diploma; business/marketing coursework preferred.
• Five years of related sales/marketing experience.
• Bachelor’s degree may substitute three years of experience.
• Knowledge of sales management theory and prospect communications.
• Experience with lead tracking and budget monitoring.

Responsibilities

• Direct the sales and marketing program for the community; oversee admissions and occupancy.
• Show apartments and retirement community to prospective residents and families; explain features.
• Build relationships with area professionals for referrals and leads; manage inquiries and close sales.
• Oversee acceptance process for new residents; coordinate move-in with other departments.
• Create annual sales/marketing plans and occupancy reports; manage department budget.

Skills

Sales management

Closing sales

Prospect qualification

Lead tracking

Relationship building

Public speaking

Education

Bachelor's degree in marketing, social sciences, business or related field

Job description

ABOUT US:

Grace Point Place Memory Care is guided by a single purpose: To engage, protect, and love people living with memory loss. We are committed to sustaining a safe, active, and loving environment; to give our families peace of mind; to be patient, seeking to understand those living with memory loss; to provide each Anthem team member the opportunity for personal and professional growth, and to be respectful, trustworthy, and good stewards in all we do.

GENERAL STATEMENT OF POSITION:

Direct the sales and marketing program for Grace Point Place Memory Care at an individual community level; disseminates information to the public regarding the community; manages sales and marketing department; performs sales and admissions functions, and coordinates special events.

ESSENTIAL FUNCTIONS:

The following duties are normal for this position. These are not exclusive or all-inclusive. Other duties may be required and assigned.

• Know and understand the vision, purpose, values and goals of Grace Point Place Memory Care.
• Direct the sales and marketing program for the community, primary work is directly related to business operations, routinely exercise independent judgment and discretion regarding marketing and sales programing and activities, which are matters of significance.
• Searches out qualified leads from a variety of sources;
• Shows apartments and retirement community to prospective residents, guests and others;
• Explains the community features and benefits to potential residents and families;
• Builds relationships with area professionals for ongoing referrals and leads;
• Initiates and maintains contact with prospective residents, referral sources and others;
• Receives calls and inquiries from prospective residents, their families, and their advisors; provides information, answers questions, overcomes objections and closes sales; follows up with all leads timely and in sufficient manner consistent with Anthem expectations;
• Interviews and reviews records for approval of prospective residents; paperwork includes applications, contracts, financial/medical reports, lead tracking and sales reports;
• Oversees and facilitates the acceptance process for new residents; ensures that apartments are ready for occupancy as contracted with prospective residents;
• Supervise or act as move-in coordinator; facilitates the move-in process for new residents, writes work orders for apartments as necessary and coordinates the process with other departments of the community;
• Create annual sales and marketing plan and quarterly updates;
• Create and review occupancy and sales reports with senior leadership;
• Coordinates and facilitates marketing events and group presentations;
• Works with outside consultants as required;
• Monitors and manages the budget of the department; prepares monthly financial reports;
• Facilitates and attends in-service training and meetings as required;
• Provides effective and courteous service to all residents and families, referral sources, and coworkers;
• Promotes and protects the rights of all residents;
• Performs various related essential duties as required by the Anthem corporate office and community’s executive director.

MINIMUM TRAINING AND EXPERIENCE:

High school diploma with some vocational or college course work in business, marketing or a related field. Five years of related experience, a Bachelor’s degree in marketing, social sciences, business or a related field may be substituted for three of the years of experience; or any equivalent combination of training and experience that provides the required skills, knowledge and abilities.

Knowledge of:

• Sales management theory;
• Effective sales closing methods;
• Prospect evaluation methods;
• Principles of organization and functions of a retirement community;
• May require knowledge of contracts for continuing or life care communities;
• Lead tracking and prospect communications methods;
• Motivation and coaching of employees;

• Procedures for monitoring budgets

Key Competencies:

• Focuses on results, perseveres and drives for the goal line;
• Strategic thinker; understands business issues and how his or her position relates to the big picture;
• Team player: works through processes and with others to accomplish goals;
• Customer focus: knows the needs of prospective residents;
• Accountability: understands the need to achieve targets and goals of the department;
• Leadership: organizes the department to achieve goals and targets; leads by example; makes decisions with whatever information is available; inspires others to achieve.

CERTIFICATION AND CLEARANCE:

• Criinal record clearance or criminal record exemption, as required by law

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