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West End Station is a Hawthorne Residential Partners property in Winston-Salem seeking a community manager to own the full operation. You’ll drive financial performance, occupancy, and team development while maintaining property condition and resident satisfaction.
You’ll set pricing, manage tours, and coach the leasing team. Proficiency in Yardi and Knock is required, with a base salary plus commissions and quarterly bonuses. Join a growth‑oriented platform with a defined career path.
West End Station is a property that calls for a community manager who can run a full operation, not just put out fires. Hawthorne Residential Partners, one of the larger Southeast-based multifamily operators in the country, is hiring for this Winston-Salem location and looking for someone who's ready to own the outcome.
This is the full seat. You're accountable for financial performance, occupancy, team development, resident satisfaction, and the physical condition of the asset. On any given week, that means reviewing delinquency reports and following up on collections, walking the property for curb appeal and punch list items, coordinating with maintenance on work order backlog, and making sure your leasing team is converting traffic. It also means sitting in on a tough conversation with a resident and then turning around to coach a new leasing consultant on objection handling. The scope is real.
On the leasing side, you'll set pricing strategy and renewal targets alongside whatever guidance comes from regional. You'll support your team on tours when volume demands it, and you'll monitor occupancy closely enough to adjust concessions or marketing spend before a problem becomes a headline. Yardi and Knock are the core platforms here, so comfort with both matters from day one.
Vendor management, compliance, deposit accounting, move-out processing, online reputation, social media, resident events. It's all on your plate. That's the job.
The candidates who tend to succeed here aren't necessarily the ones with the flashiest resumes. They're the ones who understand how financial performance and team morale connect. A manager who can read a T-12, spot where NOI is leaking, and then walk back to the leasing office and genuinely motivate their team is a different skill set than most people think. If you've only ever done one or the other, this role will stretch you.
Hawthorne structures a career path from community manager to regional manager and backs it with a formal learning and development program. That's worth taking seriously if you're looking at your next two to three years in multifamily. The compensation package includes a base salary plus monthly leasing and renewal commissions and quarterly performance bonuses.
The leasing office runs Monday through Friday, 9 to 6, with Saturday hours from 10 to 4. One weekday off per week keeps it at a 40-hour schedule, though resident events and community needs can pull you outside those hours on occasion. That's property management.