Community Liaison/ Senior Home Care Marketer

HomeWell Care Services, Inc.; Florida; On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Opportunity for advancement

Paid time off

Training & development

Bonus based on performance

Company car

Competitive salary

Job summary

HomeWell Care Services of Lake County & The Villages seeks a driven Community Liaison/Senior Care Marketer to join our team.

The role focuses on building referral-source relationships, promoting the agency as a trusted home care partner, and generating client referrals to increase census and service hours. Travel locally and attend networking events to maximize outreach.

Qualifications

• Bachelor’s degree or equivalent work experience.
• Two years of healthcare sales/marketing experience preferred.
• Excellent written and verbal communication; professional interaction.
• Creative and self-driven with problem-solving ability.
• Strong follow-up, planning and organizational skills.

Responsibilities

• Generate referrals by promoting the agency and creating a need for services.
• Build and maintain relationships with hospitals, SNFs, rehab centers, home health and hospice agencies, senior centers and others.
• Travel locally within the territory, meeting 10–12 accounts per day.
• Demonstrate value to health care organizations and follow up after meetings.
• Pre-plan weekly routing and sales activities; set goals for each call.

Skills

Interpersonal skills

Sales and negotiation

Analytical problem solving

Planning and organization

Professional appearance

CRM software

Microsoft Office

Transportation with license

Helping seniors

Education

Bachelor’s degree or equivalent

Tools

CRM software

Microsoft Office

Job description

HomeWell Care Services of Lake County & The Villages is currently seeking a highly motivated and self-driven driven Community Liaison/Senior Care Marketer to join our team.

HomeWell Care Services, a non-medical, nationally recognized home care agency, provides personal care for seniors so that they may remain in the comfort of their own homes. Our staff is committed to delivering high-quality care with compassion and respect. Each interaction enhances the lives of our seniors in their home.

The Community Liaison/Senior Care Marketer is responsible for generating brand awareness and creating a positive identity for the agency in the community, with the goal of producing client referrals and increasing client census and service hours for the agency. This role is largely focused on building and maintaining relationships with new and existing referral sources, promoting the agency as a valued partner, trusted provider, and home care expert.

Benefits:

• Opportunity for advancement
• Paid time off
• Training & development
• Bonus based on performance
• Company car
• Competitive salary

Responsibilities and Duties

• Generate appropriate referrals by promoting the agency and creating a need for agency services in the community
• Build and maintain trusted relationships with new and existing referral sources such as hospitals, skilled nursing facilities, rehab centers, home health and hospice agencies, senior centers, and other community organizations
• Identify, research, and pre-qualify prospective accounts
• Travel locally within the agency’s territory, meeting with professional referral sources
• Conduct in-person, face-to-face visits with a minimum of 10-12 accounts per day
• Demonstrate value for the health care organizations being visited
• Provide relevant post-meeting follow-up
• Ensure any action steps are completed within the agreed-upon timeframe
• Represent the agency multiple times per week in-person, at seniors-focused networking meetings, community events, and professional organizations
• Pre-plan weekly routing and sales activities, maximizing efficiency and cost effectiveness of daily activities where possible; set goals for each sales call and prepare any needed materials

Required Skills & Abilities:

• Exceptional interpersonal and customer service skills, with the ability to build strong professional relationships.
• Proven sales and negotiation skills, with a track record of achieving or exceeding goals.
• Strong analytical and problem-solving abilities.
• Excellent follow-up, planning, and organizational skills.
• Professional demeanor and appearance, with the ability to present a positive and credible business image.
• Proficient in Microsoft Office Suite and CRM systems or related software.
• A reliable means of transportation with current insurance and a valid driver’s license.
• Passionate about helping seniors live with dignity.

Qualifications and Skills

• Bachelor’s degree or equivalent work experience
• Minimum of two years of healthcare experience in sales and marketing, with a strong preference for in-home care sales
• Exceptional written and verbal communication skills and ability to interact effectively with professionals in a variety of settings
• Creative and self-driven with the ability to problem solve and apply sound judgment
• Excellent follow-up, planning, and organizational skills
• Proven results with building and maintaining business relationships
• Must present a positive and professional business image
• Passionate about helping seniors live with dignity

Industry Leading, Nation-Wide Team

At HomeWell Care Services, we pride ourselves on providing the highest quality care for seniors and others needing individualized support and companionship at home. With locations across the U.S., we offer many opportunities for compassionate individuals who enjoy improving the quality of life of those around them, with numerous positions for varying levels of expertise, such as companion caregivers, certified aides, and case managers.

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to HomeWell Care Service Corporate.