Community Liaison/ Senior Home Care Marketer

HomeWell Care Services, Inc.; Florida; On-site; USD 52,000 - 78,000; Full time

Benefits offered by this job

Opportunity for advancement

Paid time off

Training & development

Bonus based on performance

Company car

Competitive salary

Job summary

HomeWell Care Services, Inc. is seeking a motivated Community Liaison/Senior Care Marketer to increase brand awareness and referrals in Florida. You will build relationships with hospitals, SNFs, rehab centers, and senior organizations while promoting in-home care solutions.

The role emphasizes travel across the territory, meeting 10–12 accounts daily, and presenting the agency as a trusted home care partner with a focus on quality care for seniors.

Qualifications

• Bachelor’s degree or equivalent work experience.
• Minimum of two years of healthcare sales/marketing experience (in-home care preferred).
• Excellent written and verbal communication across professional settings.
• Creative, self-driven with strong problem-solving and judgment.
• Proven ability to build and maintain business relationships.

Responsibilities

• Generate referrals by promoting the agency and creating demand for services.
• Build and maintain relationships with hospitals, SNFs, rehab centers, home health, hospices, and senior centers.
• Identify, research, and pre-qualify prospective accounts.
• Travel locally within Florida to meet referral sources.

Skills

Interpersonal skills

Sales & negotiation

Networking

CRM proficiency

MS Office

Education

Bachelor’s degree or equivalent

Tools

CRM systems

Microsoft Office

Job description

Benefits:

• Opportunity for advancement
• Paid time off
• Training & development
• Bonus based on performance
• Company car
• Competitive salary

HomeWell Care Services of Lake County & The Villages is currently seeking a highly motivated and self-driven driven Community Liaison/Senior Care Marketer to join our team.

HomeWell Care Services, a non-medical, nationally recognized home care agency, provides personal care for seniors so that they may remain in the comfort of their own homes. Our staff is committed to delivering high-quality care with compassion and respect. Each interaction enhances the lives of our seniors in their home.

The Community Liaison/Senior Care Marketer is responsible for generating brand awareness and creating a positive identity for the agency in the community, with the goal of producing client referrals and increasing client census and service hours for the agency. This role is largely focused on building and maintaining relationships with new and existing referral sources, promoting the agency as a valued partner, trusted provider, and home care expert.

Responsibilities and Duties

• Generate appropriate referrals by promoting the agency and creating a need for agency services in the community
• Build and maintain trusted relationships with new and existing referral sources such as hospitals, skilled nursing facilities, rehab centers, home health and hospice agencies, senior centers, and other community organizations
• Identify, research, and pre-qualify prospective accounts
• Travel locally within the agency’s territory, meeting with professional referral sources
• Conduct in-person, face-to-face visits with a minimum of 10-12 accounts per day
• Demonstrate value for the health care organizations being visited
• Provide relevant post-meeting follow-up
• Ensure any action steps are completed within the agreed-upon timeframe
• Represent the agency multiple times per week in-person, at seniors-focused networking meetings, community events, and professional organizations
• Pre-plan weekly routing and sales activities, maximizing efficiency and cost effectiveness of daily activities where possible; set goals for each sales call and prepare any needed materials

Required Skills & Abilities

• Exceptional interpersonal and customer service skills, with the ability to build strong professional relationships.
• Proven sales and negotiation skills, with a track record of achieving or exceeding goals.
• Strong analytical and problem-solving abilities.
• Excellent follow-up, planning, and organizational skills.
• Professional demeanor and appearance, with the ability to present a positive and credible business image.
• Proficient in Microsoft Office Suite and CRM systems or related software.
• A reliable means of transportation with current insurance and a valid driver’s license.
• Passionate about helping seniors live with dignity.

Qualifications and Skills

• Bachelor’s degree or equivalent work experience
• Minimum of two years of healthcare experience in sales and marketing, with a strong preference for in-home care sales
• Exceptional written and verbal communication skills and ability to interact effectively with professionals in a variety of settings
• Creative and self-driven with the ability to problem solve and apply sound judgment
• Excellent follow-up, planning, and organizational skills
• Proven results with building and maintaining business relationships
• Must present a positive and professional business image
• Passionate about helping seniors live with dignity

Industry Leading, Nation-Wide Team

At HomeWell Care Services, we pride ourselves on providing the highest quality care for seniors and others needing individualized support and companionship at home. With locations across the U.S., we offer many opportunities for compassionate individuals who enjoy improving the quality of life of those around them, with numerous positions for varying levels of expertise, such as companion caregivers, certified aides, and case managers.

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to HomeWell Care Service Corporate.