Community Liaison

Deercreekseniorliving; Wisconsin; On-site; USD 42,000 - 64,000; Full time

Job summary

Sunrise Meadows Senior Living in Wisconsin is actively seeking a Community Liaison to lead resident recruitment by establishing meaningful relationships with prospects and their families, guiding them through the admissions process and tours.

This role will develop marketing strategies, nurture referrals and community partnerships, and work with the management team to maintain occupancy levels while upholding CAPLICO values.

Qualifications

• Degree in marketing or human services preferred.
• Superior communication skills and strong customer service orientation required.
• Valid state issued driver’s license and travel are required.
• Prior experience marketing to seniors, in sales, or healthcare is a plus.

Responsibilities

• Leads resident recruitment by building relationships with prospects and families.
• Develops and maintains marketing strategies including referral sources and community relationships.
• Maintains occupancy levels and coordinates admissions with the community management team.
• Conducts community tours and presents information to prospective residents.

Skills

Excellent communication

Customer service

Relationship building

Marketing to seniors

Education

Degree in marketing or human services

Job description

Sunrise Meadows Senior Living is currently seeking a Community Liaison to join our team of dedicated professionals who want to make a difference in the lives of our residents, their families and our community.

We are guided by our CAPLICO Core Values: Celebration Accountability Passion for Learning Love One Another Intelligent Risk Taking Customer Second (Employee First!) Ownership.

About the Opportunity

Successfully leads the resident recruitment process by establishing and cultivating meaningful relationships with prospects and their families and identifies individual candidate’s needs.

Develops and maintains productive internal and external marketing strategies including referral sources and community relationships.

Maintains occupancy levels, tracks and trends resident movements, is the central point of contact for all prospective residents and manages the admission/assessment process in collaboration with the community management team.

Essential Functions and Responsibilities

• Ensures the CAPLICO Core Values and Code of Conduct are adhered to at all times.
• Ensures compliance with Resident Rights and HIPAA policies at all times.
• Fosters a positive community image in the local community and presents a professional image.
• Forms alliances with key community individuals who have influential relationships with the geriatric population and/or their family members.
• Develops and cultivates relationships with religious, healthcare, skilled-care, and other professional businesses and service providers in the community.
• Identifies, creates and distributes appropriate promotional materials designed to generate additional inquiries.
• Represents the community at local community functions by making informational presentations.
• This may also include hosting/leading local support groups and participating in other appropriate community organizations’ events.
• Meets or exceeds the community’s established performance measures of the minimum contacts to be made per month.
• Meets budgeted occupancy goals for the community.
• Cultivates resident and family relationships to generate leads, conducts community tours and assesses candidates’ needs.
• Qualifies financially and physically eligible candidates, and works towards a move-in commitment by every qualified candidate.

Education and Experience Requirements

Degree in marketing or human services field preferred.

Superior communication skills and strong customer service orientation required.

Valid state issued driver’s license and travel are required.

Prior experience in marketing to seniors, in sales, senior housing, long-term care insurance, hospitality or an appropriate healthcare/personal care background preferred.

We are an equal opportunity employer.

We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other protected characteristics.

The employer for this position is stated in the job posting.

The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com.

At Sunrise Meadows, our inspiration stems from the heartfelt longing to establish a haven we’d wholeheartedly choose for our own cherished family members.

We understand the significance of selecting a new home for loved ones, which is why we embrace each resident as an integral part of our own family.

We are an equal opportunity employer committed to ensuring that all conditions and privileges of employment, including recruitment, hiring, evaluation, transfer, promotion, discipline, determination of compensation and/or benefits, and termination of employment, for all job classifications, are based on qualifications and work record.

No employment decision is made, nor do we discriminate, on the basis of race, color, religion, creed, sex/pregnancy, sexual orientation, gender identity, gender expression, age, national origin, ancestry, citizenship, veteran status, or disability.