Community Liaison

Deercreekseniorliving; Portland (OR); On-site; USD 70,000 - 80,000; Full time

Job summary

Deercreekseniorliving is seeking a Marketing Community Liaison in Portland, Oregon. This role involves coordinating relationship marketing, managing referral conversions, and providing clinical assistance. The ideal candidate should have experience in health care marketing management and strong communication skills.

Salary is based on experience, ranging from $70k to $80k per year plus an incentive plan. The position emphasizes building relationships with customers and referral sources to enhance service delivery.

Qualifications

• Requires at least three years of experience in health care marketing management.
• Demonstrates good communication, negotiation, and public relations skills.
• Ability to market aggressively and handle customer relations tactfully.

Responsibilities

• Coordinates relationship marketing and manages referral conversions.
• Assists in establishing territory volume projections for marketing.
• Maintains positive relationships with referral sources and customers.

Skills

Health care marketing management

Communication skills

Negotiation skills

Public relations skills

Independent time management

Flexibility

Education

Bachelor’s degree in marketing or Business Administration

Job description

Job Summary

The marketing Community Liaison is responsible for coordinating aspects of relationship marketing including Connected referral conversions, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and coordinating hospice and home health education in the community. Electronic visit documentation and expenditure accounting are a necessity.

Duties & Responsibilities

Directs self-marketing opportunities in coordination with other marketing members and under direction of goals outlined by the Director of Business Development. Assists maximum third‑party reimbursement through maintenance of service contracts with managed care organizations, government agencies, and other payers. Assist the Director of Business Development in establishing territory volume projections and communicating community needs and ground level plans to the Marketing team. Monitors allocation of resources according to budgetary limitations and documents such expenditures. Continuously conducts market assessments and develops a comprehensive marketing goal designed to meet volume projections and agency needs. Works with the Directors, Clinical Managers, or Clinical Team Leads to establish marketing techniques for specialty Clinical Programs. Employs marketing and promotional initiatives to achieve budgetary volume projections. Establishes and maintains positive working relationships with current and potential referral and payer sources. Highlights new marketing opportunities and new referral source options in the community to the administrative staff to help develop plans for new working relationships. Builds and monitors community, customer, payer, and patient perceptions of Connected Home Health and Hospice as a strong, capable, and consistent provider of quality life‑changing service. Provides clinical assistance including identifying opportunities for additional or improved services to address customer needs and working with staff to market new programs in the community. Maintains comprehensive working knowledge of Connected Home Health and Hospice markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning. Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel. Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Connected Home Health. Monitors and reports cost effectiveness of marketing efforts. Diligently adheres to strong, valuable ethics to uphold the Connected brand as a company of value and honor. Maintains awareness of supporting the Connected HH team to connect with referral sources to provide patient outcome information, with effort to build relationships and create positive patient outcomes. Is aware that employment with Connected creates a situation where employee is a mandatory reporter to Adult Protective Services. The above statements are only meant to be a representative summary of the major duties and responsibilities performed by the employee of this job. The employee may be requested to perform job‑related tasks other than those stated in this description.

Job Requirements

Bachelor’s degree in marketing, Business Administration, or related field preferred, but not required. At least three years of experience in health care marketing management. Requirement for independent time management to correlate activities with outcomes, and ability to adjust accordingly to meet expected outcomes. Ability to market aggressively and deal tactfully with customers and the community. Knowledge of corporate business management. Demonstrates good communications skills, negotiation skills, and public relations skills. Demonstrates autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.

Salary

Salary will be based on experience and book of business - $70k - 80K/ year plus incentive plan paid monthly.

Non-Discrimination Statement

We are an equal opportunity employer committed to ensuring that all conditions and privileges of employment, including recruitment, hiring, evaluation, transfer, promotion, discipline, determination of compensation and/or benefits, and termination of employment, for all job classifications, are based on qualifications and work record. No employment decision is made, nor do we discriminate, on the basis of race, color, religion, creed, sex/pregnancy, sexual orientation, gender identity, gender expression, age, national origin, ancestry, citizenship, veteran status, or disability.