Community Liaison

Homestead Healthcare; Livonia (MI); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Mileage reimbursement

Performance-based bonus

Expense coverage for community visits

Job summary

Homestead Healthcare in Michigan seeks a Community Liaison to lead referral generation and drive growth for our home care services. This is a results-oriented role that rewards proven networks and measurable outcomes.

You will own a territory, cultivate relationships with hospitals, skilled nursing facilities, and physician offices, and maintain a weekly presence to sustain referral flow. Collaboration with intake and care teams ensures timely onboarding of referred clients.

Qualifications

• 3+ years in community outreach, marketing, or liaison roles in healthcare.
• Proven track record of meeting or exceeding referral quotas.
• Strong network of referral sources in Michigan (Wayne/Oakland/Washtenaw counties).

Responsibilities

• Develop and execute a referral growth strategy targeting hospitals, SNFs, assisted living, hospice, physician offices, and case managers.
• Leverage existing relationships to generate qualified referrals for home care services.
• Maintain a weekly presence (10-15 hours minimum) at assigned referral partners to strengthen engagement and drive flow.
• Meet or exceed monthly and quarterly referral targets defined by leadership.
• Track and report referral activity and pipeline using CRM or tracking tools.
• Represent the company professionally at community events and health fairs.
• Collaborate with intake and care coordination teams to ensure timely onboarding of referred clients.

Skills

Community outreach

Networking

Public speaking

Job description

We are seeking a highly motivated, experienced, and connected Community Liaison to lead referral generation efforts and drive business growth for our home care agency. This is a results-oriented position that demands an individual who understands the industry landscape, has strong existing relationships, and can produce measurable outcomes.

This is not an entry-level position. You will be expected to operate independently, take full ownership of your territory, and be accountable for referral metrics that directly impact the company’s profitability.

Key Responsibilities

• Develop and execute a referral growth strategy targeting hospitals, skilled nursing facilities, assisted living, hospice, physician offices, case managers, and other community partners.
• Leverage existing relationships to generate qualified referrals for home care services (personal care, companionship, etc.).
• Maintain a weekly presence (10-15 hours minimum) at assigned referral partners and to strengthen engagement and drive referral flow.
• Meet or exceed monthly and quarterly referral targets as defined by leadership.
• Track and report on referral activity, relationship status, and pipeline using CRM or tracking tools.
• Provide feedback on market trends and competitor activity to inform strategic decisions.
• Represent the company professionally at community events, health fairs, and networking meetings.
• Collaborate with intake and care coordination teams to ensure timely onboarding of referred clients.
• Flexibility to help in our capacities as needed

Key Performance Indicators (KPIs)

• # of Qualified Referrals per Week/Month
• Conversion Rate of referrals to active clients
• Revenue Generated from referral sources
• # of Weekly In-Person Visits/Hours Logged at assigned facilities
• # of New Referral Relationships Established per Quarter
• Client satisfaction and feedback from referred cases

Qualifications

• 3+ years of experience in community outreach, marketing, or liaison role in home care, hospice, or healthcare-related field
• Proven track record of meeting or exceeding referral quotas
• Strong network of referral sources in Wayne, Oakland, Macomb, Washtenaw counties
• Excellent communication, networking, and presentation skills
• Self-motivated, proactive, and results-focused
• Ability to work independently and manage your schedule effectively
• Valid driver’s license and reliable transportation required

Compensation

• Competitive base salary
• Performance-based bonuses tied to referral volume and revenue generation
• Mileage reimbursement and expense coverage for community visits

Benefits

• Opportunities for advancement
• Medical, dental, and vision insurance
• Employee recognition events
• Paid time off